How long should you stick to a strategy before quitting?

Many drop great ideas too soon. Success isn’t about trying everything—it’s about persisting long enough to see results.

What’s one strategy you’ve been tempted to ditch?

More in episode 7 of 1 Message Away. Subscribe at 1messageaway(dot)com

Differentiation isn’t about being louder. It’s about resonating.

Inflated messaging won’t fix weak positioning; it erodes trust.

Focus on real value, clarify your message, and align with customer needs.

Want to do it with me? DM me, and let’s position you as the leader in your niche. #Positioning

Switching from enterprise sales to PLG is like running a marathon after months on the couch.

Enthusiasm isn’t enough.

Companies fail by underestimating the effort needed.

Plan early, allocate resources, and play the long game.

Listen to 1 Message Away on Spotify, Apple, or YouTube.

Repositioning a brand isn’t about slogans or logos—it’s about solving a problem in a way clients care about.

Positioning happens in their minds, and you shape it by walking the talk, making a promise, and delivering on it.

More in 1 Message Away. Subscribe at 1messageaway(dot)com. #Positioning

You’re wasting money on market research if insights aren’t analyzed and shared.

Data without action is useless—silos form, decisions rely on intuition, and opportunities slip by.

Commit to analysis, align your team, and make research work for you.

More in episode 4 of 1 Message Away. #Positioning

A B2B tech company I helped was failing due to weak differentiation.

The fix?

Focused positioning on their strongest use case -> 3x revenue growth. Winners don’t add more; they subtract, focus, and dominate.

Your market needs a scalpel, not a Swiss Army knife. More in episode 3 of 1 Message Away.

Most B2B tech CEOs fail at thought leadership because they focus on reach over specificity, perfection over consistency, and willpower over systems.

Want to stand out?

Niche down, post regularly, and build a sustainable process.

More in episode 7 of 1 Message Away podcast.

#strategy

Average positioning creates average businesses. But you’re not stuck with average.

Define your unique value, focus on the right segment, and build a moat through specificity.

The goal?

Become irreplaceable, not just visible. #Positioning #Leadership

#Sales and #marketing are two sides of the same coin—but too often, they work in silos.
- Align your teams,
- set clear targets,
- and collaborate.

When sales define the target and marketing builds the strategy, you don’t just hit goals—you smash them.

Cut the noise. Get aligned. Close more deals.

Counter-intuitive insight after analyzing 50+ #positioning projects:

The fastest path to growth?

Pick ONE specific problem to solve.

'But we can do so much more!'

Yes, you can.
But first, you need to become known for something specific.

What's the ONE problem you solve better than anyone else?

One thing when going from sales-first to product-led growth that no one talks about:

... Is the amount of friends you'll have to leave behind.

Because the team will have to adapt to a new business or die.

Find episode 2 of 1 Message Away on YT, Spotify, or Apple podcast.

#positioning #productled

In B2B, you don't need a big marketing budget for BIG results!

1. Have specific clients in mind.
2. Focus your efforts on those companies
3. If they really are good fit clients, they should react.

If you don't have a target list, check your financials and find who stands out.

Ever tried ABM?

Want to 3x your paycheck? Master client expectations:

- Assert your expertise - guide the client; you're the expert.
- Communicate clearly - share your vision and process.
- Balance skills - pair technical know-how with leadership.

How do you showcase your value?

#NarwhalNetwork

Repositioning feels risky because you fear losing customers. But not all customers are equal:

- Premium buyers who love you.
- Those who like you but won’t pay.
- Those who never convert.

Focus on the premium segment. Niche down, attract clients who value you, and strengthen your #positioning.