Andrej Persolja | The Overthinking Strategist
@apersolja.bsky.social
A marketer with a bit of experience in positioning companies for growth
I’m socially awkward, so I built systems to work around it:
- Grew a beard—became a conversation starter.
- Built a personal brand—people know me before we speak.
- Shared content—attracts like-minded connections.
Your turn. What are your "networking strategies"? Anything I can steal?
- Grew a beard—became a conversation starter.
- Built a personal brand—people know me before we speak.
- Shared content—attracts like-minded connections.
Your turn. What are your "networking strategies"? Anything I can steal?
April 20, 2025 at 5:01 PM
I’m socially awkward, so I built systems to work around it:
- Grew a beard—became a conversation starter.
- Built a personal brand—people know me before we speak.
- Shared content—attracts like-minded connections.
Your turn. What are your "networking strategies"? Anything I can steal?
- Grew a beard—became a conversation starter.
- Built a personal brand—people know me before we speak.
- Shared content—attracts like-minded connections.
Your turn. What are your "networking strategies"? Anything I can steal?
How long should you stick to a strategy before quitting?
Many drop great ideas too soon. Success isn’t about trying everything—it’s about persisting long enough to see results.
What’s one strategy you’ve been tempted to ditch?
More in episode 7 of 1 Message Away. Subscribe at 1messageaway(dot)com
Many drop great ideas too soon. Success isn’t about trying everything—it’s about persisting long enough to see results.
What’s one strategy you’ve been tempted to ditch?
More in episode 7 of 1 Message Away. Subscribe at 1messageaway(dot)com
April 19, 2025 at 4:02 PM
How long should you stick to a strategy before quitting?
Many drop great ideas too soon. Success isn’t about trying everything—it’s about persisting long enough to see results.
What’s one strategy you’ve been tempted to ditch?
More in episode 7 of 1 Message Away. Subscribe at 1messageaway(dot)com
Many drop great ideas too soon. Success isn’t about trying everything—it’s about persisting long enough to see results.
What’s one strategy you’ve been tempted to ditch?
More in episode 7 of 1 Message Away. Subscribe at 1messageaway(dot)com
Most tech companies fall into the 'try everything' trap. Too many campaigns, scattered product efforts, exhausted teams.
The result? Average outcomes.
The best $3-10M ARR companies don’t do more; they focus.
What’s one initiative you should cut today? Need help prioritizing? DM me. #Positioning
The result? Average outcomes.
The best $3-10M ARR companies don’t do more; they focus.
What’s one initiative you should cut today? Need help prioritizing? DM me. #Positioning
April 17, 2025 at 2:01 PM
Most tech companies fall into the 'try everything' trap. Too many campaigns, scattered product efforts, exhausted teams.
The result? Average outcomes.
The best $3-10M ARR companies don’t do more; they focus.
What’s one initiative you should cut today? Need help prioritizing? DM me. #Positioning
The result? Average outcomes.
The best $3-10M ARR companies don’t do more; they focus.
What’s one initiative you should cut today? Need help prioritizing? DM me. #Positioning
Differentiation isn’t about being louder. It’s about resonating.
Inflated messaging won’t fix weak positioning; it erodes trust.
Focus on real value, clarify your message, and align with customer needs.
Want to do it with me? DM me, and let’s position you as the leader in your niche. #Positioning
Inflated messaging won’t fix weak positioning; it erodes trust.
Focus on real value, clarify your message, and align with customer needs.
Want to do it with me? DM me, and let’s position you as the leader in your niche. #Positioning
April 16, 2025 at 5:02 PM
Differentiation isn’t about being louder. It’s about resonating.
Inflated messaging won’t fix weak positioning; it erodes trust.
Focus on real value, clarify your message, and align with customer needs.
Want to do it with me? DM me, and let’s position you as the leader in your niche. #Positioning
Inflated messaging won’t fix weak positioning; it erodes trust.
Focus on real value, clarify your message, and align with customer needs.
Want to do it with me? DM me, and let’s position you as the leader in your niche. #Positioning
Switching from enterprise sales to PLG is like running a marathon after months on the couch.
Enthusiasm isn’t enough.
Companies fail by underestimating the effort needed.
Plan early, allocate resources, and play the long game.
Listen to 1 Message Away on Spotify, Apple, or YouTube.
Enthusiasm isn’t enough.
Companies fail by underestimating the effort needed.
Plan early, allocate resources, and play the long game.
Listen to 1 Message Away on Spotify, Apple, or YouTube.
April 10, 2025 at 2:02 PM
Switching from enterprise sales to PLG is like running a marathon after months on the couch.
Enthusiasm isn’t enough.
Companies fail by underestimating the effort needed.
Plan early, allocate resources, and play the long game.
Listen to 1 Message Away on Spotify, Apple, or YouTube.
Enthusiasm isn’t enough.
Companies fail by underestimating the effort needed.
Plan early, allocate resources, and play the long game.
Listen to 1 Message Away on Spotify, Apple, or YouTube.
Repositioning a brand isn’t about slogans or logos—it’s about solving a problem in a way clients care about.
Positioning happens in their minds, and you shape it by walking the talk, making a promise, and delivering on it.
More in 1 Message Away. Subscribe at 1messageaway(dot)com. #Positioning
Positioning happens in their minds, and you shape it by walking the talk, making a promise, and delivering on it.
More in 1 Message Away. Subscribe at 1messageaway(dot)com. #Positioning
April 8, 2025 at 4:02 PM
Repositioning a brand isn’t about slogans or logos—it’s about solving a problem in a way clients care about.
Positioning happens in their minds, and you shape it by walking the talk, making a promise, and delivering on it.
More in 1 Message Away. Subscribe at 1messageaway(dot)com. #Positioning
Positioning happens in their minds, and you shape it by walking the talk, making a promise, and delivering on it.
More in 1 Message Away. Subscribe at 1messageaway(dot)com. #Positioning
You’re wasting money on market research if insights aren’t analyzed and shared.
Data without action is useless—silos form, decisions rely on intuition, and opportunities slip by.
Commit to analysis, align your team, and make research work for you.
More in episode 4 of 1 Message Away. #Positioning
Data without action is useless—silos form, decisions rely on intuition, and opportunities slip by.
Commit to analysis, align your team, and make research work for you.
More in episode 4 of 1 Message Away. #Positioning
April 5, 2025 at 4:02 PM
You’re wasting money on market research if insights aren’t analyzed and shared.
Data without action is useless—silos form, decisions rely on intuition, and opportunities slip by.
Commit to analysis, align your team, and make research work for you.
More in episode 4 of 1 Message Away. #Positioning
Data without action is useless—silos form, decisions rely on intuition, and opportunities slip by.
Commit to analysis, align your team, and make research work for you.
More in episode 4 of 1 Message Away. #Positioning
A B2B tech company I helped was failing due to weak differentiation.
The fix?
Focused positioning on their strongest use case -> 3x revenue growth. Winners don’t add more; they subtract, focus, and dominate.
Your market needs a scalpel, not a Swiss Army knife. More in episode 3 of 1 Message Away.
The fix?
Focused positioning on their strongest use case -> 3x revenue growth. Winners don’t add more; they subtract, focus, and dominate.
Your market needs a scalpel, not a Swiss Army knife. More in episode 3 of 1 Message Away.
April 2, 2025 at 5:02 PM
A B2B tech company I helped was failing due to weak differentiation.
The fix?
Focused positioning on their strongest use case -> 3x revenue growth. Winners don’t add more; they subtract, focus, and dominate.
Your market needs a scalpel, not a Swiss Army knife. More in episode 3 of 1 Message Away.
The fix?
Focused positioning on their strongest use case -> 3x revenue growth. Winners don’t add more; they subtract, focus, and dominate.
Your market needs a scalpel, not a Swiss Army knife. More in episode 3 of 1 Message Away.
Most B2B tech CEOs fail at thought leadership because they focus on reach over specificity, perfection over consistency, and willpower over systems.
Want to stand out?
Niche down, post regularly, and build a sustainable process.
More in episode 7 of 1 Message Away podcast.
#strategy
Want to stand out?
Niche down, post regularly, and build a sustainable process.
More in episode 7 of 1 Message Away podcast.
#strategy
March 27, 2025 at 12:02 PM
Most B2B tech CEOs fail at thought leadership because they focus on reach over specificity, perfection over consistency, and willpower over systems.
Want to stand out?
Niche down, post regularly, and build a sustainable process.
More in episode 7 of 1 Message Away podcast.
#strategy
Want to stand out?
Niche down, post regularly, and build a sustainable process.
More in episode 7 of 1 Message Away podcast.
#strategy
The best businesses aren’t built by playing it safe.
Afraid to niche down?
To fund the next big move?
Halfway in isn’t truly in. Take bold bets. Build something iconic. Chase a vision that makes others uncomfortable.
Ordinary or legendary—your choice. #Positioning
Afraid to niche down?
To fund the next big move?
Halfway in isn’t truly in. Take bold bets. Build something iconic. Chase a vision that makes others uncomfortable.
Ordinary or legendary—your choice. #Positioning
March 26, 2025 at 6:01 PM
The best businesses aren’t built by playing it safe.
Afraid to niche down?
To fund the next big move?
Halfway in isn’t truly in. Take bold bets. Build something iconic. Chase a vision that makes others uncomfortable.
Ordinary or legendary—your choice. #Positioning
Afraid to niche down?
To fund the next big move?
Halfway in isn’t truly in. Take bold bets. Build something iconic. Chase a vision that makes others uncomfortable.
Ordinary or legendary—your choice. #Positioning
Average positioning creates average businesses. But you’re not stuck with average.
Define your unique value, focus on the right segment, and build a moat through specificity.
The goal?
Become irreplaceable, not just visible. #Positioning #Leadership
Define your unique value, focus on the right segment, and build a moat through specificity.
The goal?
Become irreplaceable, not just visible. #Positioning #Leadership
March 25, 2025 at 12:02 PM
Average positioning creates average businesses. But you’re not stuck with average.
Define your unique value, focus on the right segment, and build a moat through specificity.
The goal?
Become irreplaceable, not just visible. #Positioning #Leadership
Define your unique value, focus on the right segment, and build a moat through specificity.
The goal?
Become irreplaceable, not just visible. #Positioning #Leadership
#Sales and #marketing are two sides of the same coin—but too often, they work in silos.
- Align your teams,
- set clear targets,
- and collaborate.
When sales define the target and marketing builds the strategy, you don’t just hit goals—you smash them.
Cut the noise. Get aligned. Close more deals.
- Align your teams,
- set clear targets,
- and collaborate.
When sales define the target and marketing builds the strategy, you don’t just hit goals—you smash them.
Cut the noise. Get aligned. Close more deals.
March 23, 2025 at 9:01 AM
#Sales and #marketing are two sides of the same coin—but too often, they work in silos.
- Align your teams,
- set clear targets,
- and collaborate.
When sales define the target and marketing builds the strategy, you don’t just hit goals—you smash them.
Cut the noise. Get aligned. Close more deals.
- Align your teams,
- set clear targets,
- and collaborate.
When sales define the target and marketing builds the strategy, you don’t just hit goals—you smash them.
Cut the noise. Get aligned. Close more deals.
Counter-intuitive insight after analyzing 50+ #positioning projects:
The fastest path to growth?
Pick ONE specific problem to solve.
'But we can do so much more!'
Yes, you can.
But first, you need to become known for something specific.
What's the ONE problem you solve better than anyone else?
The fastest path to growth?
Pick ONE specific problem to solve.
'But we can do so much more!'
Yes, you can.
But first, you need to become known for something specific.
What's the ONE problem you solve better than anyone else?
March 18, 2025 at 5:02 PM
Counter-intuitive insight after analyzing 50+ #positioning projects:
The fastest path to growth?
Pick ONE specific problem to solve.
'But we can do so much more!'
Yes, you can.
But first, you need to become known for something specific.
What's the ONE problem you solve better than anyone else?
The fastest path to growth?
Pick ONE specific problem to solve.
'But we can do so much more!'
Yes, you can.
But first, you need to become known for something specific.
What's the ONE problem you solve better than anyone else?
There is a HUGE misconception when it comes to email marketing, says Yuval Ackerman @ethicalemails.bsky.social
What is it?
Listen to episode 5 of the 1 Message Away podcast. Subscribe on 1MessageAway.com and get it to your inbox.
What is it?
Listen to episode 5 of the 1 Message Away podcast. Subscribe on 1MessageAway.com and get it to your inbox.
March 15, 2025 at 4:01 PM
There is a HUGE misconception when it comes to email marketing, says Yuval Ackerman @ethicalemails.bsky.social
What is it?
Listen to episode 5 of the 1 Message Away podcast. Subscribe on 1MessageAway.com and get it to your inbox.
What is it?
Listen to episode 5 of the 1 Message Away podcast. Subscribe on 1MessageAway.com and get it to your inbox.
Your market is getting crowded. Your first instinct?
- Do MORE
But volume isn't the answer.
I've worked with dozens of #tech companies.
The winners know the value of their product & communicate it with precision.
Don't be the loudest voice.
Be the clearest one.
#Growth #Positioning
- Do MORE
But volume isn't the answer.
I've worked with dozens of #tech companies.
The winners know the value of their product & communicate it with precision.
Don't be the loudest voice.
Be the clearest one.
#Growth #Positioning
March 14, 2025 at 6:01 PM
Your market is getting crowded. Your first instinct?
- Do MORE
But volume isn't the answer.
I've worked with dozens of #tech companies.
The winners know the value of their product & communicate it with precision.
Don't be the loudest voice.
Be the clearest one.
#Growth #Positioning
- Do MORE
But volume isn't the answer.
I've worked with dozens of #tech companies.
The winners know the value of their product & communicate it with precision.
Don't be the loudest voice.
Be the clearest one.
#Growth #Positioning
One thing when going from sales-first to product-led growth that no one talks about:
... Is the amount of friends you'll have to leave behind.
Because the team will have to adapt to a new business or die.
Find episode 2 of 1 Message Away on YT, Spotify, or Apple podcast.
#positioning #productled
... Is the amount of friends you'll have to leave behind.
Because the team will have to adapt to a new business or die.
Find episode 2 of 1 Message Away on YT, Spotify, or Apple podcast.
#positioning #productled
March 13, 2025 at 3:02 PM
One thing when going from sales-first to product-led growth that no one talks about:
... Is the amount of friends you'll have to leave behind.
Because the team will have to adapt to a new business or die.
Find episode 2 of 1 Message Away on YT, Spotify, or Apple podcast.
#positioning #productled
... Is the amount of friends you'll have to leave behind.
Because the team will have to adapt to a new business or die.
Find episode 2 of 1 Message Away on YT, Spotify, or Apple podcast.
#positioning #productled
If you have no one in your team to filter advice by "experts" you are doomed to fail (or at least take a loooooong detour to success).
My advice?
Work with people who have done it before.
They are far more likely to give you advice that's on point for your business.
My advice?
Work with people who have done it before.
They are far more likely to give you advice that's on point for your business.
March 12, 2025 at 6:01 PM
If you have no one in your team to filter advice by "experts" you are doomed to fail (or at least take a loooooong detour to success).
My advice?
Work with people who have done it before.
They are far more likely to give you advice that's on point for your business.
My advice?
Work with people who have done it before.
They are far more likely to give you advice that's on point for your business.
The #1 mistake companies make in #email marketing?
Ignoring email as a form of conversation.
In episode 5 of the 1 Message Away podcast, I talked to @ethicalemails.bsky.social , and we dive into understanding email beyond a simple blast medium.
Find the episode on YT, Spotify, Apple podcasts...
Ignoring email as a form of conversation.
In episode 5 of the 1 Message Away podcast, I talked to @ethicalemails.bsky.social , and we dive into understanding email beyond a simple blast medium.
Find the episode on YT, Spotify, Apple podcasts...
March 11, 2025 at 5:01 PM
The #1 mistake companies make in #email marketing?
Ignoring email as a form of conversation.
In episode 5 of the 1 Message Away podcast, I talked to @ethicalemails.bsky.social , and we dive into understanding email beyond a simple blast medium.
Find the episode on YT, Spotify, Apple podcasts...
Ignoring email as a form of conversation.
In episode 5 of the 1 Message Away podcast, I talked to @ethicalemails.bsky.social , and we dive into understanding email beyond a simple blast medium.
Find the episode on YT, Spotify, Apple podcasts...
Want to unlock the true potential of your niche?
Try this straightforward approach:
➡️ Listen to Clients
➡️ Gather Product Analytics
➡️ Test through a LinkedIn campaign
It's not easy, but it is simple.
What are you doubling down on?
Try this straightforward approach:
➡️ Listen to Clients
➡️ Gather Product Analytics
➡️ Test through a LinkedIn campaign
It's not easy, but it is simple.
What are you doubling down on?
March 9, 2025 at 12:01 PM
Want to unlock the true potential of your niche?
Try this straightforward approach:
➡️ Listen to Clients
➡️ Gather Product Analytics
➡️ Test through a LinkedIn campaign
It's not easy, but it is simple.
What are you doubling down on?
Try this straightforward approach:
➡️ Listen to Clients
➡️ Gather Product Analytics
➡️ Test through a LinkedIn campaign
It's not easy, but it is simple.
What are you doubling down on?
The 1 Message Away podcast is out now.
8 years of experience + working with 30+ companies 1:1 and more than 300 companies through workshops went into this one.
Season 1 is all about STANDING OUT in crowded markets.
👉 Join at 1MessageAway.com
8 years of experience + working with 30+ companies 1:1 and more than 300 companies through workshops went into this one.
Season 1 is all about STANDING OUT in crowded markets.
👉 Join at 1MessageAway.com
March 8, 2025 at 4:01 PM
The 1 Message Away podcast is out now.
8 years of experience + working with 30+ companies 1:1 and more than 300 companies through workshops went into this one.
Season 1 is all about STANDING OUT in crowded markets.
👉 Join at 1MessageAway.com
8 years of experience + working with 30+ companies 1:1 and more than 300 companies through workshops went into this one.
Season 1 is all about STANDING OUT in crowded markets.
👉 Join at 1MessageAway.com
Hard truth: Most tech companies don't know why customers choose them.
They assume it's:
- Superior features
- Better sales processes
- Stronger marketing
But I found that customers typically choose you for ONE reason.
You can find out what it is in the 1messageaway.com podcast.
They assume it's:
- Superior features
- Better sales processes
- Stronger marketing
But I found that customers typically choose you for ONE reason.
You can find out what it is in the 1messageaway.com podcast.
March 7, 2025 at 8:01 PM
Hard truth: Most tech companies don't know why customers choose them.
They assume it's:
- Superior features
- Better sales processes
- Stronger marketing
But I found that customers typically choose you for ONE reason.
You can find out what it is in the 1messageaway.com podcast.
They assume it's:
- Superior features
- Better sales processes
- Stronger marketing
But I found that customers typically choose you for ONE reason.
You can find out what it is in the 1messageaway.com podcast.
Your product deserves to be understood. And bought.
Here is how to test it:
Conferences: Get immediate feedback on your narrative, your product, your pitch.
LinkedIn Campaigns: Targeted LinkedIn campaigns provide a measurable funnel so you can quantify your positioning.
#positioning #product
Here is how to test it:
Conferences: Get immediate feedback on your narrative, your product, your pitch.
LinkedIn Campaigns: Targeted LinkedIn campaigns provide a measurable funnel so you can quantify your positioning.
#positioning #product
March 5, 2025 at 6:02 PM
Your product deserves to be understood. And bought.
Here is how to test it:
Conferences: Get immediate feedback on your narrative, your product, your pitch.
LinkedIn Campaigns: Targeted LinkedIn campaigns provide a measurable funnel so you can quantify your positioning.
#positioning #product
Here is how to test it:
Conferences: Get immediate feedback on your narrative, your product, your pitch.
LinkedIn Campaigns: Targeted LinkedIn campaigns provide a measurable funnel so you can quantify your positioning.
#positioning #product
The first season of 1 Message Away podcast is just a week away.
It's all about STANDING OUT in crowded marketplaces.
8 episodes, all dropping on a Saturday.
Want in?
Join the newsletter and get content + bonuses to your inbox every 14 days on a Saturday morning.
👉 Sign up at 1messageaway.com
It's all about STANDING OUT in crowded marketplaces.
8 episodes, all dropping on a Saturday.
Want in?
Join the newsletter and get content + bonuses to your inbox every 14 days on a Saturday morning.
👉 Sign up at 1messageaway.com
March 1, 2025 at 5:02 PM
The first season of 1 Message Away podcast is just a week away.
It's all about STANDING OUT in crowded marketplaces.
8 episodes, all dropping on a Saturday.
Want in?
Join the newsletter and get content + bonuses to your inbox every 14 days on a Saturday morning.
👉 Sign up at 1messageaway.com
It's all about STANDING OUT in crowded marketplaces.
8 episodes, all dropping on a Saturday.
Want in?
Join the newsletter and get content + bonuses to your inbox every 14 days on a Saturday morning.
👉 Sign up at 1messageaway.com
In B2B, you don't need a big marketing budget for BIG results!
1. Have specific clients in mind.
2. Focus your efforts on those companies
3. If they really are good fit clients, they should react.
If you don't have a target list, check your financials and find who stands out.
Ever tried ABM?
1. Have specific clients in mind.
2. Focus your efforts on those companies
3. If they really are good fit clients, they should react.
If you don't have a target list, check your financials and find who stands out.
Ever tried ABM?
February 26, 2025 at 9:02 AM
In B2B, you don't need a big marketing budget for BIG results!
1. Have specific clients in mind.
2. Focus your efforts on those companies
3. If they really are good fit clients, they should react.
If you don't have a target list, check your financials and find who stands out.
Ever tried ABM?
1. Have specific clients in mind.
2. Focus your efforts on those companies
3. If they really are good fit clients, they should react.
If you don't have a target list, check your financials and find who stands out.
Ever tried ABM?
Struggling to connect, convert, or make your marketing land?
Your message might be too complex, too generic, or just poorly timed.
After working with 200+ companies, I’ve learned this: You’re one message away from your next client, investor, or growth.
Hear more on my podcast: 1MessageAway
Your message might be too complex, too generic, or just poorly timed.
After working with 200+ companies, I’ve learned this: You’re one message away from your next client, investor, or growth.
Hear more on my podcast: 1MessageAway
February 20, 2025 at 9:00 AM
Struggling to connect, convert, or make your marketing land?
Your message might be too complex, too generic, or just poorly timed.
After working with 200+ companies, I’ve learned this: You’re one message away from your next client, investor, or growth.
Hear more on my podcast: 1MessageAway
Your message might be too complex, too generic, or just poorly timed.
After working with 200+ companies, I’ve learned this: You’re one message away from your next client, investor, or growth.
Hear more on my podcast: 1MessageAway