Well, actually, according to his Instagram account, it is on the 26th

I've been receiving black Friday ads since last week. And I don't even live in the US... At some point I was convinced Thanksgiving was a week ago.

If that is not you, they are trying their best:

@markhamillofficial.bsky.social is @markhamilofficial.bsky.social a clone, a typo, or a copycat?

Beautiful contrast