You’d think so…

This is just walking right into people calling them "the Legs" for short. How does this keep getting botched?

Branding a new soccer club is such an amazing project that comes with so many fun possibilities. I don't know how this keeps getting fumbled so badly.

Also, if "let's just survey people" is your main naming strategy, you're already cooked.

For starters, taking the newest team in Boston with zero history and calling it "Legacy" is a little off. Also, feels like they are walking into people calling the team, for short, "the Legs" (bad).

How do they keep fucking this up so badly?