Andrew Holland
banner
andrewhollandseo.bsky.social
Andrew Holland
@andrewhollandseo.bsky.social
SEO Director @ award-winning Digital PR agency JBH. Writer for Marketing Week & Search Engine Land. 63K+ LinkedIn followers, 35K+ newsletter subscribers.
Not been on here much due to a busy week.

4 days in Bali at the SEO Con.

A great event, and I learned loads from the other speakers too.
December 10, 2024 at 8:28 PM
Too much content written in the name of SEO targets people who aren't buyers.

That same budget would be best spent on PR or content marketing.

I truly feel the words SEO and content need to be divorced.

Do this, and we'll see better content emerge.
November 26, 2024 at 8:31 PM
If SEOs want to understand brand, PR, fame, and advertising more.

Why Does the Pedlar Sing is a great book.

Because SEOs of the future are going to see the lines between PR, SEO and content blur and merge.
November 24, 2024 at 6:15 PM
I'm just back from Brighton SEO San Diego.

My mind is buzzing with ideas.

A few thoughts based on talks:

1. AI search engines are easily spammable.

2. AI search engines are not being honest either (providing affiliate links in their SERPs).
November 23, 2024 at 11:01 AM