SEOs who are talking about building a brand online should actually study how brands are built.

It's a well established science with countless academic studies.

And it's absolutely fascinating.

Not been on here much due to a busy week.

4 days in Bali at the SEO Con.

A great event, and I learned loads from the other speakers too.

I'm at a genuine loss to explain all these AI writing tools.

There must be hundreds if not thousands of them out there.

All do exactly the same thing.

I'm struggling to see how they'll survive long term.

Too much content written in the name of SEO targets people who aren't buyers.

That same budget would be best spent on PR or content marketing.

I truly feel the words SEO and content need to be divorced.

Do this, and we'll see better content emerge.

If SEOs want to understand brand, PR, fame, and advertising more.

Why Does the Pedlar Sing is a great book.

Because SEOs of the future are going to see the lines between PR, SEO and content blur and merge.

Well, so far, Blue Sky does seem like social media perfection.

Perhaps it's the people and their reasons for coming here.

But so far, so good.

I'm just back from Brighton SEO San Diego.

My mind is buzzing with ideas.

A few thoughts based on talks:

1. AI search engines are easily spammable.

2. AI search engines are not being honest either (providing affiliate links in their SERPs).