Another day, another podcast appearance. If you know Jordan Buckner, you know how much of an advocate he is for the food, drink and founder community.
Jordan has been in the trenches himself as a multiple founder and understands the opportunities and traps of the CPG industry like few others.

Turns out that being a competent AI user is a lot like being a good manager. Be clear about what you need. Offer constructive feedback. Work together towards success.

If Deepseek teaches us anything its this: AI will be too cheap to meter in the coming years. What will drive value is the solving of clearly identified problems using custom data and custom UX implementations.

Two packed days in Saskatoon coming to an end.

→ Food and Farmcare SK, thanks for having me present one of the keynotes at today's 's Winter Industry Workshop

Ok, this is crazy stuff. LLMs are now electing self preservation vs following their training.

www.anthropic.com/research/ali...

🚀 Here's an AI use case that's transforming my professional communication
Want to know how I got responses from ghosting potential clients in minutes?
I'm using AI to channel world-class experts as my personal advisory board and teach me stuff I don't know.

6seeds.substack.com/publish/post...

I am just going to say this: it's unreal how shit Canadian business banking is. Nothing is ever easy, everything comes with conditions, the UX is designed in 1995.
In contrast, I worked with Revolut for a UK enterprise where everything was easy.

Got myself a new pair of sunglasses. They’re lovely. But I’m vaguely disappointed they’ve got no speakers. Amazing how quickly new tech becomes an expectation

Traditionally, innovation in CPG has been driven by challenger brands. But as AI becomes table stakes, there's a shift unfolding.

Global giants are now behaving more like the nimble disruptors we typically associate with smaller brands.

I speak to a lot of starry eyed food founders who dream of using AI to create the next viral food sensation.
Not so fast.

Yes, AI in food innovation is a powerful tool, but it needs human direction to truly shine.

I struggled for years with traditional business thinking.
Then I discovered why "unlearning" is the secret superpower in the AI era.
Here's how letting go of what you know can transform your business 👇

Thank the deity of your choice for the Pearson Express.

My kids have left for school and I am walking through the house turning all the lights off.

I have turned into my father.

🚨 Trump's Tariff Threats: A Wake-Up Call for Canadian Business

The headlines are dramatic, but here's what's REALLY happening behind the scenes:

Ottawa's Response:
• Late-night calls between leaders
• Strategic targeting of Trump's base
• Focus on negotiation, not trade war

Launching a software product is both challenging and rewarding, especially when it’s built to solve real pain points for CPG founders. At goCPG we're integrating cutting-edge AI tools to help reverse the industry’s daunting 82% product failure rate and turn those challenges into success stories.

Thanks to Halton Region for inviting me to speak about how AI is rapidly transforming the food and drink industry. Great audience and impactful conversations.

Weekend breadsperiment. Whole-wheat sandwich loaf with walnut and roasted beets. Sensational toasted with butter and Marmite.