Andrew Bruce Smith
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andismit.bsky.social
Andrew Bruce Smith
@andismit.bsky.social
AI PR & comms technologist.Chair of CIPR AI in PR panel. CIPR & PRCA trainer. Co author of Share This & Share This Too: Social Media Handbooks.
Reposted by Andrew Bruce Smith
💬 IBP Summer Party and AI Panel Debate - 17 July

AI in journalism & comms: how far is too far? A lively discussion chaired by @andismit.bsky.social‬. Panel: @paulbradshaw.bsky.social@sophiasgaler.bsky.social@mrkennycampbell.bsky.social@bysianharrison.bsky.social
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June 18, 2025 at 12:07 PM
Reposted by Andrew Bruce Smith
Bizarre thing happened to me yesterday that my teenage self would not believe. I was playing at the gig to celebrate the life of the genius that was Neil Innes. Whilst waiting backstage to go on, Michael Palin sang the lumberjack song to me, in German.
November 29, 2024 at 3:26 PM
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#OnThisDay 3 years ago, @cipr-global.bsky.social’s The AI & Big Data Readiness Report was lauched from our #AIinPR panel. Great research that demonstrated the huge potential of #AI & Big Data for #PR early on-lead by Prof Anne Gregory, Swati Virmani & @andismit.bsky.social cipr.co.uk/CIPR/CIPR/Le...
AI Readiness Report
cipr.co.uk
November 23, 2024 at 4:01 PM
Reposted by Andrew Bruce Smith
Interesting. But can we really replicate the behaviors of humans just by using AI agents plus their answers?

I think that's pushing the line of what can be simulated too far, while losing the central point that LLM are just very complex predictors the next word.
Simulating human behavior with AI agents promises a testbed for policy and the social sciences. We interviewed 1,000 people for two hours each to create generative agents of them. These agents replicate their source individuals’ attitudes and behaviors. 🧵

arxiv.org/abs/2411.10109
November 19, 2024 at 6:42 AM
Reposted by Andrew Bruce Smith
🚨 Big news today at the Institute

We are seeking a new lead author for the Digital News Report

Next year’s edition will be the last one led by Nic Newman, who launched the report in 2012. Here’s what the role requires and how to apply
reutersinstitute.politics.ox.ac.uk/news/reuters...
The Reuters Institute is seeking a new lead author for the Digital News Report
Next year’s edition will be the last one led by Nic Newman, who launched the report in 2012. Here’s what the role requires and how to apply.
reutersinstitute.politics.ox.ac.uk
November 19, 2024 at 8:29 AM
Reposted by Andrew Bruce Smith
Back to #Community stuff y'all.
Here's a useful A-Z of Community glossary (free) I created www.michellegoodall.co.uk/insights/onl...
[fun fact: my 1980s vinyl record cases have this pattern]
The most comprehensive online community glossary in the world — Michelle Goodall
The biggest and best free online community glossary. Let me help you demystify the terminology used in community strategy.
www.michellegoodall.co.uk
November 14, 2024 at 9:11 AM
Reposted by Andrew Bruce Smith
The growth in this place feels extraordinary. Could be one of the big media stories of the year.
November 14, 2024 at 1:40 PM
Reposted by Andrew Bruce Smith
Elon can tweak the algo to promote the dickheads as much as he likes, but he can’t stop (and arguably, will accelerate) people leaving in droves because it’s just not a fun place to hang out anymore.

Network effects work both ways
A tale of two platforms:

BlueSky user numbers have hit a new record high in recent days, while the number of people deleting their accounts on X/Twitter has rocketed 🚀
November 13, 2024 at 11:27 AM
Reposted by Andrew Bruce Smith
Just listened to a 10 minute Notebook LLM podcast on my new series The Moderators based on the article I wrote for the BBC website.
It was conversational, if a bit slow, and it included everything I wrote plus a couple of extra bits.
Don't think I'm out of a job quite yet - but it's impressive
November 13, 2024 at 1:36 PM
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🗞️ More and more Times and Sunday Times journalists and staff are joining BlueSky.

We’ll be updating this starter kit as they do so, you should give them a follow

👇
October 21, 2024 at 1:55 PM
The Lex Fridman interview (@lexfridman.bsky.social) with Amanda Askell at Anthropic yesterday was very interesting on many levels - I had a few thoughts on the back of it - but you’ll have to go off to LinkedIn to read it. Let me know what you think.

www.linkedin.com/pulse/naviga...
Navigating the Nuances of AI with Anthropic’s Philosopher in Residence: Amanda Askell
As someone who has studied and maintained an interest in both philosophy and AI for over 40 years, I admit to being a bit jealous of Amanda Askell, Anthropic’s head "prompt whisperer", who also has a ...
www.linkedin.com
November 13, 2024 at 6:02 PM
Reposted by Andrew Bruce Smith
Also people are competitive. Data presented at a conference I was at recently showed a significant % of ppl using AI to be *personally* more effective - to get stuff done faster or better than colleagues - and not admitting as much publicly.
Most corporate IT set ups are full of onerous things people find boring, but being able to jump over those and use ChatGPT to get things done feels less boring. Obvs this is a security nightmare, but I get the strong impression that ppl who enjoy using genAI tools get a sense of autonomy out of it
November 13, 2024 at 7:50 AM
Reposted by Andrew Bruce Smith
Morning, morning.

Thoughts after 24 hours: Twitter will be just fine.

We’ll instead have an ideological imbalance both here and there, with some (myself included) bouncing between, for now. Is Bluesky the ‘left’s’ Truth or can it become peak-era (pre-driven by ideology either way) Twitter?
November 13, 2024 at 7:57 AM
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Worth watching this social sorting that’s going on. The Twitter X-Odus isn’t the only thing spurring Bluesky’s growth by 700k users a week. Threads’ algorithm and user matching is pushing its users to try Bluesky too. Is Threads still growing by 1m a day? I bet it’s now more.
November 13, 2024 at 8:00 AM
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This place is buzzing! Hello if you’ve just joined and found me - I’m the BBC’s technology editor 👋
November 13, 2024 at 8:03 AM
And new at number one.....
bsky.app Bluesky @bsky.app · Nov 13
Bluesky stuns in new App Store ranking
November 13, 2024 at 10:40 AM
So this is where everyone is 😀
a video of a man waving with the words greetings written below him
ALT: a video of a man waving with the words greetings written below him
media.tenor.com
November 12, 2024 at 1:16 PM