Alexandre Nderagakura
@anderagakura.bsky.social
Senior Product Manager - Ads & Inventory Quality Dailymotion • Ex Tech Director IAB Europe • AdTech Expert - Programmatic, Data and Privacy • Views are mine
- My social networks : https://linktr.ee/anderagakura
- My social networks : https://linktr.ee/anderagakura
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
October 27, 2025 at 3:27 PM
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
October 21, 2025 at 9:50 AM
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
October 17, 2025 at 3:33 PM
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
October 15, 2025 at 3:10 PM
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...
September 18, 2025 at 9:24 AM
The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...
According to a publication, the EU is planning to make a deal with the U.S. on a Framework Agreement for the exchange of personal data (identity and fingerprints of the traveller), from EU to the US, in the context of border security and visa procedures eur-lex.europa.eu/legal-conten...
September 2, 2025 at 2:49 PM
According to a publication, the EU is planning to make a deal with the U.S. on a Framework Agreement for the exchange of personal data (identity and fingerprints of the traveller), from EU to the US, in the context of border security and visa procedures eur-lex.europa.eu/legal-conten...
Google using AI to identify user age and protect kids :
- Useful for advertising
- Find the balance between privacy and user data
- If accurate, better than age check via login?
blog.google/technology/s...
- Useful for advertising
- Find the balance between privacy and user data
- If accurate, better than age check via login?
blog.google/technology/s...
August 20, 2025 at 1:18 PM
Google using AI to identify user age and protect kids :
- Useful for advertising
- Find the balance between privacy and user data
- If accurate, better than age check via login?
blog.google/technology/s...
- Useful for advertising
- Find the balance between privacy and user data
- If accurate, better than age check via login?
blog.google/technology/s...
IAB Europe report on 2054 EU publishers’ adoption of ads[.]txt and sellers[.]json :
- 72.64% hosted ads.txt files
- 99.83% of lines were found valid
- Sellers.json fetched for ~61% of valid ads.txt lines
- 79% ads.txt lines matched sellers.json
iabeurope.eu/knowledge_hu...
- 72.64% hosted ads.txt files
- 99.83% of lines were found valid
- Sellers.json fetched for ~61% of valid ads.txt lines
- 79% ads.txt lines matched sellers.json
iabeurope.eu/knowledge_hu...
August 12, 2025 at 8:50 AM
IAB Europe report on 2054 EU publishers’ adoption of ads[.]txt and sellers[.]json :
- 72.64% hosted ads.txt files
- 99.83% of lines were found valid
- Sellers.json fetched for ~61% of valid ads.txt lines
- 79% ads.txt lines matched sellers.json
iabeurope.eu/knowledge_hu...
- 72.64% hosted ads.txt files
- 99.83% of lines were found valid
- Sellers.json fetched for ~61% of valid ads.txt lines
- 79% ads.txt lines matched sellers.json
iabeurope.eu/knowledge_hu...
Instagram becoming Snapchat-TikTok. Enabling the (default off) location-share feature will help collect user journey data, making ads more relevant especially for places like restaurants, clubs... Add a review feature and you have a Google Maps experience
www.adweek.com/media/instag...
www.adweek.com/media/instag...
August 6, 2025 at 4:40 PM
Instagram becoming Snapchat-TikTok. Enabling the (default off) location-share feature will help collect user journey data, making ads more relevant especially for places like restaurants, clubs... Add a review feature and you have a Google Maps experience
www.adweek.com/media/instag...
www.adweek.com/media/instag...
As long as current defense mechanisms like robots.txt lack legal enforceability, publisher content remains unprotected against scraping
July 28, 2025 at 9:41 AM
As long as current defense mechanisms like robots.txt lack legal enforceability, publisher content remains unprotected against scraping
This research introduces "WhoFi" for Re-Identification
via Wi-Fi signals :
- Uses Wi-Fi CSI (Channel State Info)
- Encoder extracts signal patterns
- Signature module creates a unique ID
- L2-normalized output vector
- Contactless and always on
arxiv.org/abs/2507.12869
via Wi-Fi signals :
- Uses Wi-Fi CSI (Channel State Info)
- Encoder extracts signal patterns
- Signature module creates a unique ID
- L2-normalized output vector
- Contactless and always on
arxiv.org/abs/2507.12869
July 25, 2025 at 8:14 AM
This research introduces "WhoFi" for Re-Identification
via Wi-Fi signals :
- Uses Wi-Fi CSI (Channel State Info)
- Encoder extracts signal patterns
- Signature module creates a unique ID
- L2-normalized output vector
- Contactless and always on
arxiv.org/abs/2507.12869
via Wi-Fi signals :
- Uses Wi-Fi CSI (Channel State Info)
- Encoder extracts signal patterns
- Signature module creates a unique ID
- L2-normalized output vector
- Contactless and always on
arxiv.org/abs/2507.12869
it's not built into Windows but according to the ad format "Toast" last year, it's part of HP features. Of course pre installed so it could be removed I guess
July 17, 2025 at 3:10 PM
it's not built into Windows but according to the ad format "Toast" last year, it's part of HP features. Of course pre installed so it could be removed I guess
WeTransfer says it does not use uploaded files to train AI. A clause in its updated terms (effective Aug 8) was meant for content moderation only, but sparked backlash. The wording has now been changed to avoid confusion wetransfer.com/explore/lega...
July 15, 2025 at 3:04 PM
WeTransfer says it does not use uploaded files to train AI. A clause in its updated terms (effective Aug 8) was meant for content moderation only, but sparked backlash. The wording has now been changed to avoid confusion wetransfer.com/explore/lega...
Following its adtech investigation on consent and data, since January ICO is in touch with IAB Tech Lab about its Data Deletion Request Framework as it could improve how third parties handle deletion and withdrawal requests ico.org.uk/about-the-ic...
July 11, 2025 at 9:04 AM
Following its adtech investigation on consent and data, since January ICO is in touch with IAB Tech Lab about its Data Deletion Request Framework as it could improve how third parties handle deletion and withdrawal requests ico.org.uk/about-the-ic...
#Obsepub Observatoire de l’e-pub S1 2025: French digital ads report by SRI & Udecam by Oliver Wyman :
- Search : +9% (2 440M€)
- Social : +15% (1 930M€)
- Display : +12% (1 076M€) => 18% of market
- Video : +19% (1 747M€) => 30% of market
www.sri-france.org/observatoire...
- Search : +9% (2 440M€)
- Social : +15% (1 930M€)
- Display : +12% (1 076M€) => 18% of market
- Video : +19% (1 747M€) => 30% of market
www.sri-france.org/observatoire...
July 11, 2025 at 8:57 AM
#Obsepub Observatoire de l’e-pub S1 2025: French digital ads report by SRI & Udecam by Oliver Wyman :
- Search : +9% (2 440M€)
- Social : +15% (1 930M€)
- Display : +12% (1 076M€) => 18% of market
- Video : +19% (1 747M€) => 30% of market
www.sri-france.org/observatoire...
- Search : +9% (2 440M€)
- Social : +15% (1 930M€)
- Display : +12% (1 076M€) => 18% of market
- Video : +19% (1 747M€) => 30% of market
www.sri-france.org/observatoire...
Programmatic analysis S1 2025 in France by Alliance Digitale with Adomik :
- Display (-12%) with CPMs (-13%)
- Instream video (no SVOD, BVOD, AVOD) : -13%
- Audio : +23% with a slight CPM drop
- Mobile : 70% of spend
- Chrome : 90% of mobile web ad spend
www.alliancedigitale.org/publication/...
- Display (-12%) with CPMs (-13%)
- Instream video (no SVOD, BVOD, AVOD) : -13%
- Audio : +23% with a slight CPM drop
- Mobile : 70% of spend
- Chrome : 90% of mobile web ad spend
www.alliancedigitale.org/publication/...
July 10, 2025 at 9:08 AM
Programmatic analysis S1 2025 in France by Alliance Digitale with Adomik :
- Display (-12%) with CPMs (-13%)
- Instream video (no SVOD, BVOD, AVOD) : -13%
- Audio : +23% with a slight CPM drop
- Mobile : 70% of spend
- Chrome : 90% of mobile web ad spend
www.alliancedigitale.org/publication/...
- Display (-12%) with CPMs (-13%)
- Instream video (no SVOD, BVOD, AVOD) : -13%
- Audio : +23% with a slight CPM drop
- Mobile : 70% of spend
- Chrome : 90% of mobile web ad spend
www.alliancedigitale.org/publication/...
352 apps removed from Google play store due to an IconAds ad fraud scheme : You install an app, it shows a wallpaper, but secretly runs hidden icon ads in the background www.adweek.com/programmatic...
July 2, 2025 at 5:47 PM
352 apps removed from Google play store due to an IconAds ad fraud scheme : You install an app, it shows a wallpaper, but secretly runs hidden icon ads in the background www.adweek.com/programmatic...
Apple iOS 26 introduces the DeclaredAgeRange API, letting apps access a user's age range :
- Seems from Apple ID
- Publisher experience
- Legal compliance (e. g. COPPA)
developer.apple.com/videos/play/...
- Seems from Apple ID
- Publisher experience
- Legal compliance (e. g. COPPA)
developer.apple.com/videos/play/...
June 12, 2025 at 2:27 PM
Apple iOS 26 introduces the DeclaredAgeRange API, letting apps access a user's age range :
- Seems from Apple ID
- Publisher experience
- Legal compliance (e. g. COPPA)
developer.apple.com/videos/play/...
- Seems from Apple ID
- Publisher experience
- Legal compliance (e. g. COPPA)
developer.apple.com/videos/play/...
The European Programmatic TV Initiative (backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent, and Adform) report for Stage One of the Initiative "A Roadmap for Programmatic TV in Europe" www.projectxinitiative.com/eptvi
June 3, 2025 at 8:15 AM
The European Programmatic TV Initiative (backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent, and Adform) report for Stage One of the Initiative "A Roadmap for Programmatic TV in Europe" www.projectxinitiative.com/eptvi
According to a screenshot from Sjoseph21 (reddit : www.reddit.com/user/Sjoseph...), Microsoft is testing a built-in ad blocker in Edge on Xbox
May 23, 2025 at 9:08 AM
According to a screenshot from Sjoseph21 (reddit : www.reddit.com/user/Sjoseph...), Microsoft is testing a built-in ad blocker in Edge on Xbox
According to IAB Europe AdEx Benchmark 2024 Report :
- European digital advertising market grew by 16%, reaching €118.9 billion
- Retail Media: 22.2% growth
- Programmatic: 18.4% growth
- Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD)
iabeurope.eu/knowledge_hu...
- European digital advertising market grew by 16%, reaching €118.9 billion
- Retail Media: 22.2% growth
- Programmatic: 18.4% growth
- Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD)
iabeurope.eu/knowledge_hu...
May 22, 2025 at 1:32 PM
According to IAB Europe AdEx Benchmark 2024 Report :
- European digital advertising market grew by 16%, reaching €118.9 billion
- Retail Media: 22.2% growth
- Programmatic: 18.4% growth
- Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD)
iabeurope.eu/knowledge_hu...
- European digital advertising market grew by 16%, reaching €118.9 billion
- Retail Media: 22.2% growth
- Programmatic: 18.4% growth
- Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD)
iabeurope.eu/knowledge_hu...
Google Android now supports OpenID4VP and OpenID4VCI for cryptographic identity credentials (e.g. national ID cards) via Credential Manager's DigitalCredential API android-developers.googleblog.com/2025/04/anno...
May 7, 2025 at 11:17 AM
Google Android now supports OpenID4VP and OpenID4VCI for cryptographic identity credentials (e.g. national ID cards) via Credential Manager's DigitalCredential API android-developers.googleblog.com/2025/04/anno...
Many view my profile on LinkedIn, but I need a badge so they trust it…
May 1, 2025 at 1:27 PM
Many view my profile on LinkedIn, but I need a badge so they trust it…
EDPB 2024 Annual Report, providing guidance and legal advice on harmonisation & GDPR compliance, joint enforcement, tech & fundamental rights and global data protection leadership www.edpb.europa.eu/our-work-too...
April 29, 2025 at 2:07 PM
EDPB 2024 Annual Report, providing guidance and legal advice on harmonisation & GDPR compliance, joint enforcement, tech & fundamental rights and global data protection leadership www.edpb.europa.eu/our-work-too...
Mozilla and Anonym unveils Anonym Private Audiences, allowing advertisers and platforms to collaborate using first-party data to build targeted audiences without sharing user data blog.mozilla.org/en/advertisi...
April 24, 2025 at 11:45 AM
Mozilla and Anonym unveils Anonym Private Audiences, allowing advertisers and platforms to collaborate using first-party data to build targeted audiences without sharing user data blog.mozilla.org/en/advertisi...