Alexandre Nderagakura
@anderagakura.bsky.social
Senior Product Manager - Ads & Inventory Quality Dailymotion • Ex Tech Director IAB Europe • AdTech Expert - Programmatic, Data and Privacy • Views are mine
- My social networks : https://linktr.ee/anderagakura
- My social networks : https://linktr.ee/anderagakura
IAB Tech Lab launches Device Attestation in OM SDK. The approach involves adapting the Privacy Pass protocol (token system that privately verifies identity and proves authenticity) for a digital advertising verification use case
www.prnewswire.com/news-release...
www.prnewswire.com/news-release...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the...
www.prnewswire.com
November 5, 2025 at 4:26 PM
IAB Tech Lab launches Device Attestation in OM SDK. The approach involves adapting the Privacy Pass protocol (token system that privately verifies identity and proves authenticity) for a digital advertising verification use case
www.prnewswire.com/news-release...
www.prnewswire.com/news-release...
EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability
www.mlex.com/mlex/article...
www.mlex.com/mlex/article...
EU Commission eyes codifying ‘legitimate interest’ as legal basis for AI training | MLex | Specialist news and analysis on legal risk and regulation
The European Commission is close to presenting an amendment to the GDPR that would codify “legitimate interest” as the legal basis for training AI systems with personal data. The proposal is currently...
www.mlex.com
November 5, 2025 at 3:12 PM
EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability
www.mlex.com/mlex/article...
www.mlex.com/mlex/article...
LiveRamp donated User Context Protocol (UCP), enabling IAB Tech Lab to let AI agents in advertising and marketing interoperate via the exchange of signals (identity, contextual and reinforcement info), using federated learning for privacy
iabtechlab.com/data-standar...
iabtechlab.com/data-standar...
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)
iabtechlab.com
November 4, 2025 at 9:50 AM
LiveRamp donated User Context Protocol (UCP), enabling IAB Tech Lab to let AI agents in advertising and marketing interoperate via the exchange of signals (identity, contextual and reinforcement info), using federated learning for privacy
iabtechlab.com/data-standar...
iabtechlab.com/data-standar...
The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/c...
Criteo Q3 2025 Earnings: Beats, Prepping Move To U.S. For Capital - W Media Research
By Karsten Weide, Chief Analyst Criteo reported its third-quarter 2025 earnings on Wednesday, October 29, 2025. The AdTech company delivered the tenth quarter of profitable net growth in a row, powere...
wmediaresearch.com
October 30, 2025 at 9:02 PM
The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/c...
In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/http...
HTTPS by default
One year from now, with the release of Chrome 154 in October 2026, we will change the default settings of Chrome to enable “Always Use Secu...
security.googleblog.com
October 30, 2025 at 3:50 PM
In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/http...
According to Forrester in 2026 :
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
www.businesswire.com
October 28, 2025 at 4:20 PM
According to Forrester in 2026 :
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
October 27, 2025 at 3:27 PM
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
Clarification from Prebid about Transaction id (TID) :
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
Prebid.org Clarifies Transaction ID Updates in Prebid.js - Prebid
Written by: Garrett McGrath Prebid.org today issued a statement to clarify recent updates related to Transaction IDs (TIDs) within Prebid.js, following industry discussion and some confusion around im...
prebid.org
October 23, 2025 at 2:48 PM
Clarification from Prebid about Transaction id (TID) :
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/
Real-time bidding optimization network – AWS RTB Fabric – AWS
AWS RTB Fabric enables you to run real-time bidding workloads with your partners for up to 80% less on a dedicated network in the cloud.
aws.amazon.com
October 23, 2025 at 2:42 PM
Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
October 21, 2025 at 9:50 AM
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
October 17, 2025 at 3:33 PM
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
October 15, 2025 at 3:10 PM
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...
California Privacy Protection Agency (CPPA)
cppa.ca.gov
October 10, 2025 at 4:10 PM
Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...
Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...
Microsoft and Amazon Ads announce supply exchange partnership
Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. Learn more.
advertising.amazon.com
October 7, 2025 at 4:16 PM
Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...
Starting in Safari 26 on macOS 26, iOS 26, and iPadOS 26, Apple introduces Web Support for the Digital Credentials API. This means websites can now request mobile IDs from Apple Wallet and third party Wallets webkit.org/blog/17431/o...
Online Identity Verification with the Digital Credentials API
The rise of e-commerce in the past decade changed the way customers interact with businesses online, leading to new innovations and improved user experiences.
webkit.org
October 7, 2025 at 10:39 AM
Starting in Safari 26 on macOS 26, iOS 26, and iPadOS 26, Apple introduces Web Support for the Digital Credentials API. This means websites can now request mobile IDs from Apple Wallet and third party Wallets webkit.org/blog/17431/o...
Mozilla is bringing programmatic advertising to Firefox. Advertisers will get access to Mozilla’s Firefox New Tab audience, an inventory available exclusively through Private Marketplace (PMP) deals via Index Exchange www.adweek.com/media/mozill...
Mozilla Taps Index Exchange as First Programmatic Partner
Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.
www.adweek.com
October 7, 2025 at 10:37 AM
Mozilla is bringing programmatic advertising to Firefox. Advertisers will get access to Mozilla’s Firefox New Tab audience, an inventory available exclusively through Private Marketplace (PMP) deals via Index Exchange www.adweek.com/media/mozill...
Microsoft is working on a free Xbox Cloud Gaming version with ads :
- Two min preroll ads before a game is ready to stream
- A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month
www.tomshardware.com/video-games/...
- Two min preroll ads before a game is ready to stream
- A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month
www.tomshardware.com/video-games/...
Microsoft reportedly mulls ad-infested free Xbox Cloud Gaming plan — Game Pass Ultimate subscriber allegedly catches ad during game loading
Public tests coming very soon.
www.tomshardware.com
October 6, 2025 at 10:34 AM
Microsoft is working on a free Xbox Cloud Gaming version with ads :
- Two min preroll ads before a game is ready to stream
- A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month
www.tomshardware.com/video-games/...
- Two min preroll ads before a game is ready to stream
- A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month
www.tomshardware.com/video-games/...
EU is considering reforms to simplify cookie rules, allowing users to set preferences once (e.g. in browser settings) or removing consent for harmless cookies like basic stats. It would be a win for browsers, publishers, advertising and adtech www.politico.eu/article/euro...
Europe’s cookie law messed up the internet. Brussels wants to fix it.
The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.
www.politico.eu
September 26, 2025 at 8:49 AM
EU is considering reforms to simplify cookie rules, allowing users to set preferences once (e.g. in browser settings) or removing consent for harmless cookies like basic stats. It would be a win for browsers, publishers, advertising and adtech www.politico.eu/article/euro...
Amazon will pay a $2.5 billion fine. When dark pattern tricks consumers into subscription and make cancellation intentionally difficult... Now US hits harder than EU?
www.cnn.com/2025/09/25/t...
www.cnn.com/2025/09/25/t...
Amazon to pay FTC historic $2.5 billion settlement for allegedly tricking customers into signing up for Prime | CNN Business
Amazon is paying a “historic” $2.1 billion settlement with the Federal Trade Commission, it announced, ending a 2-year dispute over allegations that the company tricked millions of consumers into sign...
www.cnn.com
September 26, 2025 at 8:20 AM
Amazon will pay a $2.5 billion fine. When dark pattern tricks consumers into subscription and make cancellation intentionally difficult... Now US hits harder than EU?
www.cnn.com/2025/09/25/t...
www.cnn.com/2025/09/25/t...
Google is rolling out Gemini in Chrome. AI (artificial intelligence) part of the browser to explain webpages or perform task like booking a haircut or groceries blog.google/products/chr...
Go behind the browser with Chrome’s new AI features
Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful
blog.google
September 18, 2025 at 10:08 PM
Google is rolling out Gemini in Chrome. AI (artificial intelligence) part of the browser to explain webpages or perform task like booking a haircut or groceries blog.google/products/chr...
The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...
September 18, 2025 at 9:24 AM
The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...
Countries : Implementing regulations that require age verification for accessing sensitive content online
Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France)
www.iliad.fr/media/CP_160...
Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France)
www.iliad.fr/media/CP_160...
www.iliad.fr
September 16, 2025 at 11:18 AM
Countries : Implementing regulations that require age verification for accessing sensitive content online
Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France)
www.iliad.fr/media/CP_160...
Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France)
www.iliad.fr/media/CP_160...
EDPB guidelines on the interplay between the Digital Services Act (DSA) and GDPR out for public consultation until 31 October. They outline rules for lawful personal data use in content moderation, advertising, recommender systems & child protection www.edpb.europa.eu/news/news/20...
Interplay between the DSA and the GDPR: EDPB adopts guidelines | European Data Protection Board
www.edpb.europa.eu
September 12, 2025 at 12:56 PM
EDPB guidelines on the interplay between the Digital Services Act (DSA) and GDPR out for public consultation until 31 October. They outline rules for lawful personal data use in content moderation, advertising, recommender systems & child protection www.edpb.europa.eu/news/news/20...
The CJEU ruling in the the EDPS vs SRB case :
- Pseudonymized data is not always considered personal data
- Personal opinions are linked to the individual and count as personal data
- Recipients cant share pseudonymised data with parties able to reidentify
curia.europa.eu/juris/docume...
- Pseudonymized data is not always considered personal data
- Personal opinions are linked to the individual and count as personal data
- Recipients cant share pseudonymised data with parties able to reidentify
curia.europa.eu/juris/docume...
CURIA - Documents
curia.europa.eu
September 8, 2025 at 9:14 AM
The CJEU ruling in the the EDPS vs SRB case :
- Pseudonymized data is not always considered personal data
- Personal opinions are linked to the individual and count as personal data
- Recipients cant share pseudonymised data with parties able to reidentify
curia.europa.eu/juris/docume...
- Pseudonymized data is not always considered personal data
- Personal opinions are linked to the individual and count as personal data
- Recipients cant share pseudonymised data with parties able to reidentify
curia.europa.eu/juris/docume...
In US, Google antitrust ruling:
- They keep Chrome & Android
- No exclusive deals for default search
- Must share some search data with rivals
- Can’t require preloading of its apps to access Play Store
- Still allowed to pay Apple & others for placement
www.cnbc.com/2025/09/02/g...
- They keep Chrome & Android
- No exclusive deals for default search
- Must share some search data with rivals
- Can’t require preloading of its apps to access Play Store
- Still allowed to pay Apple & others for placement
www.cnbc.com/2025/09/02/g...
Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case
The ruling comes nearly a year after a U.S. judge ruled that Google holds an illegal monopoly in its core market of internet search.
www.cnbc.com
September 2, 2025 at 9:50 PM
In US, Google antitrust ruling:
- They keep Chrome & Android
- No exclusive deals for default search
- Must share some search data with rivals
- Can’t require preloading of its apps to access Play Store
- Still allowed to pay Apple & others for placement
www.cnbc.com/2025/09/02/g...
- They keep Chrome & Android
- No exclusive deals for default search
- Must share some search data with rivals
- Can’t require preloading of its apps to access Play Store
- Still allowed to pay Apple & others for placement
www.cnbc.com/2025/09/02/g...