Anita Moorthy
@amoorthy.bsky.social
B2B marketer, Cofounder of stealth martech company, love traveling, cats, food and books.
Per 6Sense, buyers know 4 out of 5 vendors on Day 1.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
February 11, 2025 at 5:55 PM
Per 6Sense, buyers know 4 out of 5 vendors on Day 1.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
