Anita Moorthy
@amoorthy.bsky.social
B2B marketer, Cofounder of stealth martech company, love traveling, cats, food and books.
AI might be the best thing to happen to Gen X and the worst thing to happen to Gen Z.
We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.
We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.
November 10, 2025 at 5:05 PM
AI might be the best thing to happen to Gen X and the worst thing to happen to Gen Z.
We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.
We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.
I keep hearing that company‑page posts barely register on LinkedIn anymore, so what are you doing instead? 🤔
So my question is - what are you doing instead?
#Linkedin
So my question is - what are you doing instead?
May 12, 2025 at 11:12 PM
I keep hearing that company‑page posts barely register on LinkedIn anymore, so what are you doing instead? 🤔
So my question is - what are you doing instead?
#Linkedin
So my question is - what are you doing instead?
Andrew chen painted a pretty gloomy picture of marketing and then there are some that think we are entering the golden age of marketing.
Which is it - golden age or heading will this function get absorbed by other departments?
#b2bmarketing
Which is it - golden age or heading will this function get absorbed by other departments?
#b2bmarketing
April 19, 2025 at 2:55 PM
Andrew chen painted a pretty gloomy picture of marketing and then there are some that think we are entering the golden age of marketing.
Which is it - golden age or heading will this function get absorbed by other departments?
#b2bmarketing
Which is it - golden age or heading will this function get absorbed by other departments?
#b2bmarketing
I sincerely believe that the only way politics will stop getting crazy is if social media is banned from politics. People have to go to different sources to get the facts and in the process they will see different perspectives. Do you agree?
March 3, 2025 at 3:46 PM
I sincerely believe that the only way politics will stop getting crazy is if social media is banned from politics. People have to go to different sources to get the facts and in the process they will see different perspectives. Do you agree?
Per 6Sense, buyers know 4 out of 5 vendors on Day 1.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
February 11, 2025 at 5:55 PM
Per 6Sense, buyers know 4 out of 5 vendors on Day 1.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
It’s a tough world out there for marketers…
Everyone is fighting for the same 5% of buyers in-market for their solution.
And the tactics are not working
Outbound drowing
PPC ads dying
SEO on life supporrt
What should you do?
Focus on the 95% before they start their search
#b2bmarketing
Everyone is fighting for the same 5% of buyers in-market for their solution.
And the tactics are not working
Outbound drowing
PPC ads dying
SEO on life supporrt
What should you do?
Focus on the 95% before they start their search
#b2bmarketing
February 10, 2025 at 4:38 PM
It’s a tough world out there for marketers…
Everyone is fighting for the same 5% of buyers in-market for their solution.
And the tactics are not working
Outbound drowing
PPC ads dying
SEO on life supporrt
What should you do?
Focus on the 95% before they start their search
#b2bmarketing
Everyone is fighting for the same 5% of buyers in-market for their solution.
And the tactics are not working
Outbound drowing
PPC ads dying
SEO on life supporrt
What should you do?
Focus on the 95% before they start their search
#b2bmarketing
If you are in marketing how do you discover products you are not in the market for?
February 5, 2025 at 12:35 AM
If you are in marketing how do you discover products you are not in the market for?
Still in stealth but we hit our first paying customer. Yay!
February 4, 2025 at 2:59 AM
Still in stealth but we hit our first paying customer. Yay!
In the age of AI, social media is going to get a new lease on life. People are going to crave people, connections and experts.
Curious to hear what you guys think? Where will "humaness" go in the AI driven world?
Curious to hear what you guys think? Where will "humaness" go in the AI driven world?
January 28, 2025 at 8:30 PM
In the age of AI, social media is going to get a new lease on life. People are going to crave people, connections and experts.
Curious to hear what you guys think? Where will "humaness" go in the AI driven world?
Curious to hear what you guys think? Where will "humaness" go in the AI driven world?
Based on my 25 years of experience in corporates, I know that the tone for an organisation is always set from the top regardless of the type of people you hire.
I hope the new president understands this.
I hope the new president understands this.
January 22, 2025 at 3:34 PM
Based on my 25 years of experience in corporates, I know that the tone for an organisation is always set from the top regardless of the type of people you hire.
I hope the new president understands this.
I hope the new president understands this.
One of the perks of starting a company with your brother: you don’t need to explain when you need to take time for kids/family stuff.
#workingwithfamily ❤️
#workingwithfamily ❤️
January 13, 2025 at 7:50 PM
One of the perks of starting a company with your brother: you don’t need to explain when you need to take time for kids/family stuff.
#workingwithfamily ❤️
#workingwithfamily ❤️
Trying a new tactic with Linkedin posting. Instead of posting random content, trying to figure out what one or two things I want to be known for that I can actually write with value.
Anyone else figured out how to focus on LI?
Anyone else figured out how to focus on LI?
January 8, 2025 at 12:09 PM
Trying a new tactic with Linkedin posting. Instead of posting random content, trying to figure out what one or two things I want to be known for that I can actually write with value.
Anyone else figured out how to focus on LI?
Anyone else figured out how to focus on LI?
Anyone experimenting with platforms like crewai.com or autogen.com for automating marketing processes? I have been looking at these and it seems like there is a lot of potential to go beyond the manual prompting we do with chatgpt to just do one task.
December 28, 2024 at 11:36 AM
Anyone experimenting with platforms like crewai.com or autogen.com for automating marketing processes? I have been looking at these and it seems like there is a lot of potential to go beyond the manual prompting we do with chatgpt to just do one task.
Hi all - I am looking to showcase brands that are doing a great job of establishing their presence and growing their followers on Bluesky.
If you are loving content from any brands you follow, please DM me or list it here. They will show up in the first ever guide to Bsky for marketers!
If you are loving content from any brands you follow, please DM me or list it here. They will show up in the first ever guide to Bsky for marketers!
December 9, 2024 at 10:25 PM
Hi all - I am looking to showcase brands that are doing a great job of establishing their presence and growing their followers on Bluesky.
If you are loving content from any brands you follow, please DM me or list it here. They will show up in the first ever guide to Bsky for marketers!
If you are loving content from any brands you follow, please DM me or list it here. They will show up in the first ever guide to Bsky for marketers!
Just felt an earthquake, in our building in Redwood City. And sure enough, there was an earthquake of 6 magnitude north of SF near Petrolia, CA.
December 5, 2024 at 6:55 PM
Just felt an earthquake, in our building in Redwood City. And sure enough, there was an earthquake of 6 magnitude north of SF near Petrolia, CA.
I am thinking of creating a guide for marketers on using Bluesky. Would this be useful? What would you want to see in it?
#b2bmarketing
#b2bmarketing
December 4, 2024 at 8:07 PM
I am thinking of creating a guide for marketers on using Bluesky. Would this be useful? What would you want to see in it?
#b2bmarketing
#b2bmarketing
I am thinking of putting together a guide on bluesky social specifically intended for b2b marketers. Curious to hear if this will be helpful for you.
#b2bmarketing
#b2bmarketing
December 4, 2024 at 12:02 AM
I am thinking of putting together a guide on bluesky social specifically intended for b2b marketers. Curious to hear if this will be helpful for you.
#b2bmarketing
#b2bmarketing
Marketers, it’s event planning season, and budgets are flying. But before you lock in those in-person events, ask yourself: are they really better than virtual ones?
Here is my post, a riff on Ann Hadley's latest newsletter: www.linkedin.com/posts/amoort...
Here is my post, a riff on Ann Hadley's latest newsletter: www.linkedin.com/posts/amoort...
Anita Moorthy on LinkedIn: Marketers, it’s event planning season, and budgets are flying. But before…
Marketers, it’s event planning season, and budgets are flying. But before you lock in those in-person events, ask yourself: are they really better than virtual…
www.linkedin.com
December 3, 2024 at 8:22 PM
Marketers, it’s event planning season, and budgets are flying. But before you lock in those in-person events, ask yourself: are they really better than virtual ones?
Here is my post, a riff on Ann Hadley's latest newsletter: www.linkedin.com/posts/amoort...
Here is my post, a riff on Ann Hadley's latest newsletter: www.linkedin.com/posts/amoort...
Just joined Bluesky! Started by searching and following a few legends - @randfish.bsky.social , @annhandley.bsky.social , @mattheinz.bsky.social
Hopeful :)
Hopeful :)
December 1, 2024 at 8:15 PM
Just joined Bluesky! Started by searching and following a few legends - @randfish.bsky.social , @annhandley.bsky.social , @mattheinz.bsky.social
Hopeful :)
Hopeful :)