Makes it an even more perplexing choice 🤔

It was renamed in 2010, so I think it's from this millennium!

Seconding the 3 pm question for Malden porchfest 😀

Absolutely obsessed with "yetifinger" as a name and as a concept

gasp! How dare you?! And during THANKSGIVING WEEK, when stretchy denim is a MUST?

I wouldn't expect anything else from Meta at this point!

Blake Crouch has never let me down

Such a good book adaptation!

TL;DR, Meta changes coming to healthcare, communication already bad, brace for impact

Anyway, January is probably the worst month this could happen. Some of my former healthcare clients spent >80% of their media budgets in Jan to capture the "new year, new me" demand. If you can't optimize on conversions and find out about this too late, your performance is likely going to take a hit

4 - I think this is in response to increasing media/gov't interest in what patient data is being passed from healthcare companies back to Meta, Google, etc. (e.g.: www.fiercehealthcare.com/health-tech/...). I'm pretty sure most of this is a lack of understanding about sitewide tags and how they work

3 - Meta is notoriously bad at supporting anyone but their biggest spenders, so if you have an issue, not quite sure how that gets resolved. If the news of this rollout is any indication, January is going to be painful in healthcare - and it's the biggest month of the year for some cos

2 - it's unclear if it's all health and wellness companies or some that will be impacted by this. It sounds like Meta is trying to categorize based on type of patient interaction/relationship, but that leaves an opportunity for a massive gray area

Followed you for the healthcare takes, absolutely IN for Sami Zayn references!