Here are some examples:

“Walk and Reverse Aging”
“Meditate and Raise Your IQ”
Or implied: “Life is a video game”

STEAL this formula for your business.

Think (Effortless Action) + Grow Rich (Desired Outcome)

The reader thinks, "Hey I can think and I want to grow rich!"

It’s an offer so good people feel stupid saying no.

Once you see it, you can’t unsee it.

The copywriter who weaponises comparison is leagues apart from the copywriter who doesn’t.

If you want more tools that make you dangerous, drop a follow.

Comparison was virtually the only strategy I introduced during my first campaign and it 5X'd conversions.

And this was compared to a 10 year meta ads veteran’s campaign - no slouch.

See, I used comparison again.

Or you can simply present the benefits (what something is worth) like I did at the beginning of this post.

3. Anthropomorphism: Stock Market prices are the same as “Mr. Market” - a deranged psychopath who knocks on your door each day offering wildly different prices for the same business.

2. Analogy: The time spent watching TV is costing you $200,000 per year.

1. Direct equation: 1 Kakadu Plum = 100 Oranges worth of vitamin C.

Here are 3 powerful examples I’ve come across in my life recently.

When you associate your offer with something familiar to the customer, you shortcut the learning process in the brain.

Meaning you don’t need to “convince” your customer to buy - they now understand the value.

A basic rule of marketing is “show don’t tell” and I’ve done just that sprinkling comparison in the copy.

And if you have made it this far, clearly it works.

Comparison helps a reader understand the value of your offer.

I’m talking about comparison.

And don’t just roll your eyes and say “I know what comparison is, I’m beyond that!”.

Knowing about comparison is not the same as knowing how to use it.

Most people don’t respect it.

And that’s why they never sell like pros.

Einstein said simplicity is genius.

And that’s the only way I can fathom this not being spoken about more often.

BECAUSE IT IS SO SIMPLE.

Fail to use this and you might as well be locked up with the clinically insane.