Aleksei Rozhnov
@alekseyrozh.bsky.social
I build apps. I grow them. I share the playbook as I write it.
It was clear that my previous icon design didn't work. It was not clear what the product is.
It's not a blockchain app or social media link collector 😅
Here is the next version, new guesses anyone? 🤔
#BuildInPublic
It's not a blockchain app or social media link collector 😅
Here is the next version, new guesses anyone? 🤔
#BuildInPublic
November 21, 2025 at 7:59 AM
It was clear that my previous icon design didn't work. It was not clear what the product is.
It's not a blockchain app or social media link collector 😅
Here is the next version, new guesses anyone? 🤔
#BuildInPublic
It's not a blockchain app or social media link collector 😅
Here is the next version, new guesses anyone? 🤔
#BuildInPublic
Minutes into the Black Friday offer, someone snagged a lifetime deal!
Now that's how you kick things off! 🕺
Did you launch you deal already?
#BuildInPublic
Now that's how you kick things off! 🕺
Did you launch you deal already?
#BuildInPublic
November 20, 2025 at 9:07 AM
Minutes into the Black Friday offer, someone snagged a lifetime deal!
Now that's how you kick things off! 🕺
Did you launch you deal already?
#BuildInPublic
Now that's how you kick things off! 🕺
Did you launch you deal already?
#BuildInPublic
November 19, 2025 at 7:56 AM
November 18, 2025 at 8:01 AM
November 17, 2025 at 8:01 AM
Another app icon design test 🤓
What do you think this app is about?
What do you think this app is about?
November 13, 2025 at 9:09 AM
Another app icon design test 🤓
What do you think this app is about?
What do you think this app is about?
1/ I spent a weekend using the new Composer-1 model from the Cursor team, and I tell you what, it makes me feel alive again 😅
November 10, 2025 at 8:01 AM
1/ I spent a weekend using the new Composer-1 model from the Cursor team, and I tell you what, it makes me feel alive again 😅
1-minute tip to improve the "shareability" of your website.
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
November 7, 2025 at 9:30 AM
1-minute tip to improve the "shareability" of your website.
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Found this in my terminal history, what was I up to back then 🫣
Don't worry it won't work 😆
Don't worry it won't work 😆
November 6, 2025 at 8:00 AM
Found this in my terminal history, what was I up to back then 🫣
Don't worry it won't work 😆
Don't worry it won't work 😆
🚨 How Apple broke our app for 24 hours - without notice.
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
November 4, 2025 at 8:04 AM
🚨 How Apple broke our app for 24 hours - without notice.
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
November 3, 2025 at 8:07 AM
1/ Steal my killer AI design workflow - sorry Figma 🥲
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
October 30, 2025 at 8:00 AM
1/ Steal my killer AI design workflow - sorry Figma 🥲
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
Ending the experiment with Tier 3 Android ads at £0.04 per install
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
October 29, 2025 at 7:57 AM
Ending the experiment with Tier 3 Android ads at £0.04 per install
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
Unbelievable, after I fixed the free trial toggle on the paywall, I actually...
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
October 28, 2025 at 7:57 AM
Unbelievable, after I fixed the free trial toggle on the paywall, I actually...
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
After removing the rc-ignore tag, it hit 50 Android trials in a just few hours.
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
October 27, 2025 at 8:02 AM
After removing the rc-ignore tag, it hit 50 Android trials in a just few hours.
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
Okay, now that makes more sense 🙈
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
October 24, 2025 at 7:04 AM
Okay, now that makes more sense 🙈
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
1/ When RevenueCat went down, so did revenue for thousands of apps.
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
October 23, 2025 at 6:59 AM
1/ When RevenueCat went down, so did revenue for thousands of apps.
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
Here's a direct consequence of the RevenueCat outage 🙁
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
October 22, 2025 at 7:03 AM
Here's a direct consequence of the RevenueCat outage 🙁
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
1/ Always test in production, kids
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
October 21, 2025 at 6:58 AM
1/ Always test in production, kids
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
October 20, 2025 at 6:59 AM
1/ The recent MRR spike in the Android version of our teleprompter app is caused by a single change... 🥁🥁🥁 ... The paywall! Or course it's the paywall 🤓
But what actually changed?
1. The pricing, yearly plan almost doubled, weekly plan more than tripled
But what actually changed?
1. The pricing, yearly plan almost doubled, weekly plan more than tripled
October 16, 2025 at 11:03 AM
1/ The recent MRR spike in the Android version of our teleprompter app is caused by a single change... 🥁🥁🥁 ... The paywall! Or course it's the paywall 🤓
But what actually changed?
1. The pricing, yearly plan almost doubled, weekly plan more than tripled
But what actually changed?
1. The pricing, yearly plan almost doubled, weekly plan more than tripled
Science has finally confirmed.
In 2025 it's impossible to design a date-range picker that doesn't make someone cry.
So now that you know this, let it go - it's not you, it's just cosmic inevitability 🥲
In 2025 it's impossible to design a date-range picker that doesn't make someone cry.
So now that you know this, let it go - it's not you, it's just cosmic inevitability 🥲
October 10, 2025 at 7:02 AM
Science has finally confirmed.
In 2025 it's impossible to design a date-range picker that doesn't make someone cry.
So now that you know this, let it go - it's not you, it's just cosmic inevitability 🥲
In 2025 it's impossible to design a date-range picker that doesn't make someone cry.
So now that you know this, let it go - it's not you, it's just cosmic inevitability 🥲
I did a single change in the Android app, and MRR trajectory went kinda nuts 🤯
Can you guess?
Can you guess?
October 9, 2025 at 6:56 AM
I did a single change in the Android app, and MRR trajectory went kinda nuts 🤯
Can you guess?
Can you guess?
Liquid glass in kinda funny
October 8, 2025 at 6:59 AM
Liquid glass in kinda funny
Did you know that in A/B tests some users would see both variants of the test? So what should you do about it?
Here's the fix: simply exclude these users from the test to keep your results clean and accurate.
Here's the fix: simply exclude these users from the test to keep your results clean and accurate.
October 7, 2025 at 6:58 AM
Did you know that in A/B tests some users would see both variants of the test? So what should you do about it?
Here's the fix: simply exclude these users from the test to keep your results clean and accurate.
Here's the fix: simply exclude these users from the test to keep your results clean and accurate.