Aleksei Rozhnov
@alekseyrozh.bsky.social
Building + growing apps, sharing what works
Building the best revenue analytics for iOS app founders @MobileAnalytics.io
Building the best revenue analytics for iOS app founders @MobileAnalytics.io
November 18, 2025 at 8:01 AM
November 17, 2025 at 8:01 AM
Hey builders, Black Friday is coming, you know what to do with you apps 🤑
If you don't, then I linked a guide by @damjandabo.bsky.social below
Now there's no reason to skip this chance, right? 👇
If you don't, then I linked a guide by @damjandabo.bsky.social below
Now there's no reason to skip this chance, right? 👇
November 14, 2025 at 8:44 AM
Hey builders, Black Friday is coming, you know what to do with you apps 🤑
If you don't, then I linked a guide by @damjandabo.bsky.social below
Now there's no reason to skip this chance, right? 👇
If you don't, then I linked a guide by @damjandabo.bsky.social below
Now there's no reason to skip this chance, right? 👇
Another app icon design test 🤓
What do you think this app is about?
What do you think this app is about?
November 13, 2025 at 9:09 AM
Another app icon design test 🤓
What do you think this app is about?
What do you think this app is about?
Anyone coming to @nslondon.com this time?
🚀 Join us with Google on Wed 26 Nov, 6:30 PM
📍 1 St Giles High St, WC2H 8AG London
- Peter Friese — “Hybrid AI with Apple + Firebase”
- Hannah Downey — “Compose Yourself: SwiftUI × Compose”
- Giordano Scalzo — “AI-Accelerated Mobile Development”
✍️ RSVPs open soon → www.meetup.com/nslondon/eve...
📍 1 St Giles High St, WC2H 8AG London
- Peter Friese — “Hybrid AI with Apple + Firebase”
- Hannah Downey — “Compose Yourself: SwiftUI × Compose”
- Giordano Scalzo — “AI-Accelerated Mobile Development”
✍️ RSVPs open soon → www.meetup.com/nslondon/eve...
NSLondon 2025.5 at Google, Wed, Nov 26, 2025, 6:30 PM | Meetup
Join us this month for an exciting event hosted by **Google**! **We have three great talks lined up, plus plenty of time to chat and meet others in the community. Whether
www.meetup.com
November 11, 2025 at 8:06 AM
Anyone coming to @nslondon.com this time?
1/ I spent a weekend using the new Composer-1 model from the Cursor team, and I tell you what, it makes me feel alive again 😅
November 10, 2025 at 8:01 AM
1/ I spent a weekend using the new Composer-1 model from the Cursor team, and I tell you what, it makes me feel alive again 😅
1-minute tip to improve the "shareability" of your website.
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
November 7, 2025 at 9:30 AM
1-minute tip to improve the "shareability" of your website.
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Go to Open Graph website www.opengraph.xyz and check your meta tags and images.
If yours looks like this, you're loosing easy points 😅
Found this in my terminal history, what was I up to back then 🫣
Don't worry it won't work 😆
Don't worry it won't work 😆
November 6, 2025 at 8:00 AM
Found this in my terminal history, what was I up to back then 🫣
Don't worry it won't work 😆
Don't worry it won't work 😆
This reminds me why I do what I do 🫠
Hearing this kind of feedback and seeing the impact firsthand points exactly to why we built this product in the first place.
Great to see Josh joining this journey 🙌
Come along too!
Hearing this kind of feedback and seeing the impact firsthand points exactly to why we built this product in the first place.
Great to see Josh joining this journey 🙌
Come along too!
Real stories. Real founders. Real growth. 🚀
Josh, founder of Orbit (beautifully designed subscription tracker app), tried @MobileAnalytics.io and discovered Orbit was crushing it in the US 💪
Now his company has a whole new market to focus on! 🌎
We love celebrating founders. Got a win? Share it 👇
Josh, founder of Orbit (beautifully designed subscription tracker app), tried @MobileAnalytics.io and discovered Orbit was crushing it in the US 💪
Now his company has a whole new market to focus on! 🌎
We love celebrating founders. Got a win? Share it 👇
November 5, 2025 at 8:26 AM
This reminds me why I do what I do 🫠
Hearing this kind of feedback and seeing the impact firsthand points exactly to why we built this product in the first place.
Great to see Josh joining this journey 🙌
Come along too!
Hearing this kind of feedback and seeing the impact firsthand points exactly to why we built this product in the first place.
Great to see Josh joining this journey 🙌
Come along too!
🚨 How Apple broke our app for 24 hours - without notice.
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
November 4, 2025 at 8:04 AM
🚨 How Apple broke our app for 24 hours - without notice.
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
This is a wild story of how our entire subscription system vanished overnight.
No warning. No email. No support response.
Just chaos.
#BuildInPublic
Here’s what happened 👇
November 3, 2025 at 8:07 AM
AI gives you the tools to build lots of garbage really quick, so that you iterate faster and create smth great in the end
October 31, 2025 at 8:03 AM
AI gives you the tools to build lots of garbage really quick, so that you iterate faster and create smth great in the end
1/ Steal my killer AI design workflow - sorry Figma 🥲
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
October 30, 2025 at 8:00 AM
1/ Steal my killer AI design workflow - sorry Figma 🥲
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
This is my go-to workflow for trying lots of design ideas fast before investing time into actual implementation.
Reposted by Aleksei Rozhnov
1/ 🚀 Better decisions start with better visibility.
As mobile developers, we have so many important decisions to make all the time – pricing, features, bug fixes, updates, UX, etc.
As mobile developers, we have so many important decisions to make all the time – pricing, features, bug fixes, updates, UX, etc.
October 23, 2025 at 11:02 AM
1/ 🚀 Better decisions start with better visibility.
As mobile developers, we have so many important decisions to make all the time – pricing, features, bug fixes, updates, UX, etc.
As mobile developers, we have so many important decisions to make all the time – pricing, features, bug fixes, updates, UX, etc.
Ending the experiment with Tier 3 Android ads at £0.04 per install
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
October 29, 2025 at 7:57 AM
Ending the experiment with Tier 3 Android ads at £0.04 per install
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
It probably won't break even, but let's wait a few weeks ⏳
P.S. Lots of 1-star ratings because the app is paid - downside of targeting cheaper regions
Unbelievable, after I fixed the free trial toggle on the paywall, I actually...
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
October 28, 2025 at 7:57 AM
Unbelievable, after I fixed the free trial toggle on the paywall, I actually...
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
Just broke it the other way around 🕺
After my last update no-one could disable free trials 🚀
That's how you do business
#BuildInPublic
After removing the rc-ignore tag, it hit 50 Android trials in a just few hours.
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
October 27, 2025 at 8:02 AM
After removing the rc-ignore tag, it hit 50 Android trials in a just few hours.
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
I'm testing an ad campaign in Philippines to confirm all Android events and revenue values sync with Firebase, Google Analytics, and Google Ads.
Cheap traffic is perfect for this 🧠
#BuildInPublic
Okay, now that makes more sense 🙈
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
October 24, 2025 at 7:04 AM
Okay, now that makes more sense 🙈
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
People DO enable the free trial toggle, as long as it actually works ahah
Let's see if throwing Android trial events into the mix will confuse the hell out of Google Ads
#BuildInPublic
1/ When RevenueCat went down, so did revenue for thousands of apps.
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
October 23, 2025 at 6:59 AM
1/ When RevenueCat went down, so did revenue for thousands of apps.
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
It was a reminder of how fragile billing setups can be - and for iOS founders, one of the biggest decisions you’ll ever make - how you implement it.
There are two main paths for handling billing:
Reposted by Aleksei Rozhnov
1/ 📱 Why no SDK is a big deal for mobile developers
Most analytics tools ask you to embed SDKs, update your app, ship a new version, and wait for enough data to trickle in before anything useful shows up.
We thought that was…not right.
Most analytics tools ask you to embed SDKs, update your app, ship a new version, and wait for enough data to trickle in before anything useful shows up.
We thought that was…not right.
October 21, 2025 at 10:58 AM
1/ 📱 Why no SDK is a big deal for mobile developers
Most analytics tools ask you to embed SDKs, update your app, ship a new version, and wait for enough data to trickle in before anything useful shows up.
We thought that was…not right.
Most analytics tools ask you to embed SDKs, update your app, ship a new version, and wait for enough data to trickle in before anything useful shows up.
We thought that was…not right.
Here's a direct consequence of the RevenueCat outage 🙁
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
October 22, 2025 at 7:03 AM
Here's a direct consequence of the RevenueCat outage 🙁
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
Tbf It's not them to blame, it's AWS that fell, which is the best humanity's got.
But this doesn't change the point
Think 10 times before using a third-party service in the critical path of your application, like billing.
Smth we've built to learn who's actually paying us and when they renew, change plans, cancel etc. the craziest part is that all this data is coming directly from Apple
1/ 🤔 Ever wondered who your top customers actually are?
With Mobile Analytics, our “Customers” tab gives you real-time visibility into payment journeys.
With Mobile Analytics, our “Customers” tab gives you real-time visibility into payment journeys.
October 21, 2025 at 11:15 AM
Smth we've built to learn who's actually paying us and when they renew, change plans, cancel etc. the craziest part is that all this data is coming directly from Apple
1/ Always test in production, kids
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
October 21, 2025 at 6:58 AM
1/ Always test in production, kids
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
See this tag on the screenshot?
Unlike in iOS where the billing can be implemented natively easy-peasy 🍋🍋, for Android we use a third-party - Revenue Cat, which has tricks and custom behaviours to know about.
#BuildInPublic
October 20, 2025 at 6:59 AM
Reposted by Aleksei Rozhnov
Redesigned the Steps & Beasts paywall! 🎨
It now fits the app much better.
Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀
Thanks @alekseyrozh.bsky.social for the inspiration! 🙏
#IndieDev #BuildInPublic #Flutter #Paywall
It now fits the app much better.
Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀
Thanks @alekseyrozh.bsky.social for the inspiration! 🙏
#IndieDev #BuildInPublic #Flutter #Paywall
October 17, 2025 at 11:26 AM
Redesigned the Steps & Beasts paywall! 🎨
It now fits the app much better.
Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀
Thanks @alekseyrozh.bsky.social for the inspiration! 🙏
#IndieDev #BuildInPublic #Flutter #Paywall
It now fits the app much better.
Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀
Thanks @alekseyrozh.bsky.social for the inspiration! 🙏
#IndieDev #BuildInPublic #Flutter #Paywall