Have you ever heard the sales term "Blue Bird"?
That deal that just fell out of the sky with little effort?

I'm here to tell you that in 2025, they don't exist.

Let's be honest about it.

No deal closes without a touch from Marketing.

Fight me.

Marketing ROI measurement can be a total miss if the time frame is off. And CMOs can catch hell (and unemployment) if they don't fight for realistic measurement windows.

Two traps emerge:

1. They expect coin-operated results
2. They measure Marketing by the same timelines as their Sales

What’s been more important for your company—content or visibility?

My new book, CASH, launches on February 25, and I'm excited to share these experiences with business leaders.

It’s your guide to aligning sales and marketing, breaking silos, and building a true revenue machine.

Want it early? Let me know and I'll send you a pre-order link.

Sounding interesting, engaging, and natural first thing in the morning is a challenge. Will it sound at all like the "me" from last night?

#marketing #sales #audiobooks