Bots are good at sticking to the script and being a boring, one-topic machine.

Humans are not.

Leave some “Human” in your work. Leave some “You”.

Have you ever heard the sales term "Blue Bird"?
That deal that just fell out of the sky with little effort?

I'm here to tell you that in 2025, they don't exist.

Let's be honest about it.

No deal closes without a touch from Marketing.

Fight me.

Marketing ROI measurement can be a total miss if the time frame is off. And CMOs can catch hell (and unemployment) if they don't fight for realistic measurement windows.

Two traps emerge:

1. They expect coin-operated results
2. They measure Marketing by the same timelines as their Sales

I recorded a few thoughts on Google’s AI mode and its affect on content marketing. As someone who produces video for businesses purposes, this might actually be a winning situation. Who knows.

youtu.be/FG_0B-LCraw

What’s been more important for your company—content or visibility?

Unlocking CMO Success and Strategies with @DrewNeisser Drew Neisser, author of Renegade Marketing, shares how top CMOs build trust in the C-suite, prove marketing’s value through pricing power, and align strategy across the business.
vist.ly/3mzxfxb

AI agents are making decisions without human input, and blockchain is revolutionizing trust, privacy, and digital identity. Sandy Carter breaks down these major shifts and reveals how marketers can stay ahead in an AI-first world.
vist.ly/3mz7bah

The Future of Content: Why Business and Marketing Leaders Must Evolve The biggest challenge I see with senior Marketers is their tendency to build the future based on what worked in the past rather than the future of content marketing. vist.ly/3mz4nw4

Dang, @aleejudge.bsky.social knows how to get the most from his guests.

I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.

Plus, some nice production values & editing to make me look smarter than I am 😎

My new book, CASH, launches on February 25, and I'm excited to share these experiences with business leaders.

It’s your guide to aligning sales and marketing, breaking silos, and building a true revenue machine.

Want it early? Let me know and I'll send you a pre-order link.

I had a customer today tell me they found us when the “googled” us. (Notice the lower case ‘g’)
A minute later they said they were using ChatGPT as their search method.
Google was a verb, ChatGPT was their engine.

Sounding interesting, engaging, and natural first thing in the morning is a challenge. Will it sound at all like the "me" from last night?

#marketing #sales #audiobooks

I’m thinking that maybe, at least for a while, I can “let my hair down” and post thoughts freely like it’s Twitter 2008.

That was a wonderful time of sharing, caring, and safety.

No worries about an algorithm, best practices, or anything. Just sharing with people.
Let’s see how long this lasts.

Me rushing to start yet another social profile.