Natasha Knox
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alaphia.ca
Natasha Knox
@alaphia.ca
Financial therapist | IFS Practioner |

Building an interactive platform to help people bridge the knowledge behaviour gap when it comes to money. Currently recruiting testers: https://sereniful.com
This fall I learned not to be scared of looking at code. 💪🏾

Even though I’m not technical, I discovered I can tell whether the stuff specific to my domain knowledge is mapped correctly. Can I assess code smell? No. But I can tell if the content and logic is right.

#buildinpublic
November 14, 2025 at 2:19 AM
1/2Despite vociferous advice to the contrary, I chose to hire co-op students for the project this fall and it’s been amazing. They’re super smart and creative and there are a couple of them that I hope want to stay with the project in some capacity long term.
November 14, 2025 at 2:07 AM
1/2 So quick update. I had a turning point this summer, when I discovered that the thing I'm building has a specialized name - it's a serious game. The ENTIRE mismatch between what I envisioned and what was happening was because I was describing my project as an app, not a serious game.
November 7, 2025 at 7:00 PM
I got wordle in one again today.

Husband: You should buy a lottery ticket.

Me: That’s a great example of the hot hand fallacy (proceeds to launch into detailed explanation).

Husband: You’re still really fun at parties aren’t you?

😂
March 6, 2025 at 2:33 PM
I suspect one of the issues that I'm obsessing about is irrelevant to my potential users. I'm tying myself in knots over privacy, and not knowing the real world identity of potential users, and data sovereignty. This is stuff that *I* care about, and think others *should* care about, but they don't.
January 3, 2025 at 1:55 AM
Here’s a little piece I wrote on financial fawning. If you don’t know what it is, read below to find out:

www.fpcollective.ca/what-is-fina...
What is Financial Fawning?
Financial fawning is when we prioritize the financial needs of others to the point of neglecting our well-being.
www.fpcollective.ca
December 18, 2024 at 3:10 PM
#IFS level 2 this weekend all weekend. Today's topic is shame in relationships.

From this morning's lecture:

What was done to us, we do ourselves. What we do to ourselves, we do to others.
December 7, 2024 at 4:42 PM
Reposted by Natasha Knox
We have four roles open for Product Designers, and three of them are on our CMS team! webflow.com/careers/roles
December 4, 2024 at 11:39 PM
Where do people find early testers?

Before starting building, I spoke with a bunch of people. However, what I’m building has a lot of different components. Each of each need to be tested and validated at the low Fidelity prototype stage. Where do I find these people?
December 2, 2024 at 9:17 PM
I lost my 456 day Duolingo streak yesterday. I didn’t get the option to earn it back this time. And they wanted me to pay which I didn’t want to do.

I’m wondering if this resentment that I’m feeling as a common reaction? It’s making me think hard about how I want to gamify/not gamify my app.
November 30, 2024 at 5:45 AM
I’m looking for examples of consumer saas subscription models wherein the user can earn their subscription for free through consistent usage/hitting milestones.
November 28, 2024 at 7:43 AM
I’m building a consumer as end user app, but all of the current monetization ideas that I’ve explored have big issues:
- B2C subscription (including freemium)
- B2B end user is not payor
- marketplace (maybe later but not right away)
- consumer acquisition as a service
November 23, 2024 at 9:41 PM
Reposted by Natasha Knox
Almost through IFS level 2 (Intimacy from the Inside Out).

Main takeaway, is this: open hearted hearing of our partners - REALLY hearing with an open heart- on issues that give us strong feelings, is HARD. Like so hard it's hard even in role play. And yet it's what makes the whole difference.
November 16, 2024 at 12:19 AM