Google Ads Liaison
adsliaison.bsky.social
Google Ads Liaison
@adsliaison.bsky.social
Official posts from Google's ads product liaison, Ginny Marvin. Sharing insights on how #GoogleAds products & policies work.
Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity.

It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!

More -> blog.google/technology/a...
Introducing Nano Banana Pro
Nano Banana Pro is our new image generation and editing model from Google DeepMind.
blog.google
November 20, 2025 at 3:09 PM
The YouTube brand pulse report is currently available for select brands upon request. We’re excited about the broader measurement and insight possibilities AI is unlocking – and we’re still just getting started.

More details here: blog.google/products/ads...
YouTube's new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
blog.google
October 9, 2025 at 4:25 PM
💡 See your brand mentions in text, audio, and even visuals like logos or product shots, at scale.

💡 Understand your unique audience and gain competitive insights with new metrics.

💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
October 9, 2025 at 4:25 PM
☀️ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, we’ve got the 🟢 Green Light to give this a go.
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!
September 16, 2025 at 5:52 PM
When you enable “campaign total budget,” Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days.

More on campaign total budgets support.google.com/google-ads/a...

And holiday tips blog.google/products/ads...
New ways to win over today’s consumer this holiday season
An overview of how retailers can turn strategic consumers into customers.
blog.google
September 10, 2025 at 8:48 PM
Thanks, I'll pass it along as well.
September 9, 2025 at 6:58 PM
Learn more about our Ad Traffic Quality team’s work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest:
blog.google/products/ads...
How we’re using AI in new ways to fight invalid traffic
An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.
blog.google
August 12, 2025 at 4:46 PM
This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms.

For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.

2/3
August 12, 2025 at 4:46 PM
I can't take credit, but very glad to hear this!
April 13, 2025 at 10:39 PM
🔜 Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance.

More on negative keywords in PMax here: support.google.com/google-ads/a...
Negative keywords in Performance Max campaigns - Google Ads Help
By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on Search and Shopping inventory. Before you begin
support.google.com
March 11, 2025 at 2:48 PM
You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.
March 11, 2025 at 2:48 PM