Google Ads Liaison
@adsliaison.bsky.social
Official posts from Google's ads product liaison, Ginny Marvin. Sharing insights on how #GoogleAds products & policies work.
🍌 Welcome to Google Ads, Nano Banana Pro!
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
November 20, 2025 at 3:09 PM
🍌 Welcome to Google Ads, Nano Banana Pro!
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
🤯 My mind was blown the first time I saw a PPC campaign in action many years ago.
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
25 Years of Google Ads: Take A Jaunt Down Memory Lane With Me (Plus Tips For Success In The AI Era)
Google Ads' 25-year evolution: from PPC to AI-powered automation. Learn 4 pillars for success in the new AI era of marketing.
www.linkedin.com
October 23, 2025 at 1:08 PM
🤯 My mind was blown the first time I saw a PPC campaign in action many years ago.
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
October 9, 2025 at 4:25 PM
✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!).
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Unpacking The Power Pack
YouTube video by Google Ads
youtube.com
September 16, 2025 at 5:52 PM
🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!).
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
September 10, 2025 at 8:48 PM
🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
🚀 Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
How to Drive Performance with Demand Gen
YouTube video by Google Ads
www.youtube.com
September 5, 2025 at 1:35 PM
🚀 Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
https://www.youtube.com/live/McvxgvZ3M0A?feature=shared
t.co
August 29, 2025 at 6:51 PM
3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how:
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
August 12, 2025 at 4:46 PM
⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how:
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.
Rolling out in beta starting later this month. blog.google/products/ads...
Rolling out in beta starting later this month. blog.google/products/ads...
blog.google
May 6, 2025 at 1:01 PM
🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.
Rolling out in beta starting later this month. blog.google/products/ads...
Rolling out in beta starting later this month. blog.google/products/ads...
Reposted by Google Ads Liaison
Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...
#googleads
#googleads
May 2, 2025 at 11:31 AM
Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...
#googleads
#googleads
🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆:
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
April 30, 2025 at 3:17 PM
🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆:
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more:
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
Strengthen your marketing strategy with high quality data - Analytics Help
New technological changes and regulations are impacting how businesses collect and analyze data. Google Analytics is committed to providing users with the most accurate and reliable attribution data p
support.google.com
April 22, 2025 at 12:57 PM
✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more:
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.
Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi…
blog.google
April 1, 2025 at 3:26 PM
Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators.
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
How brands can collaborate with the perfect creator using YouTube BrandConnect
Leverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.
blog.google
March 13, 2025 at 3:56 PM
🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators.
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
🧵We recently announced the ability to add up to 100 negative keywords to your #PMax campaigns in #GoogleAds is rolling out.
And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.
And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.
March 11, 2025 at 2:48 PM
🧵We recently announced the ability to add up to 100 negative keywords to your #PMax campaigns in #GoogleAds is rolling out.
And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.
And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.
🗓️ Mark your calendar: Google Marketing Live will be livestreamed on Wednesday, May 21 at 9am PT
To register for #GML and get a preview of where the team is focused, check out Vidhya Srinivasan’s letter to the industry:
blog.google/products/ads...
To register for #GML and get a preview of where the team is focused, check out Vidhya Srinivasan’s letter to the industry:
blog.google/products/ads...
AI, personalization and the future of shopping
How AI is transforming ads and shopping experiences to help people discover and connect with businesses.
blog.google
March 10, 2025 at 4:32 PM
🗓️ Mark your calendar: Google Marketing Live will be livestreamed on Wednesday, May 21 at 9am PT
To register for #GML and get a preview of where the team is focused, check out Vidhya Srinivasan’s letter to the industry:
blog.google/products/ads...
To register for #GML and get a preview of where the team is focused, check out Vidhya Srinivasan’s letter to the industry:
blog.google/products/ads...
🖼️ Announced this week: 3 updates for creative assets in #GoogleAds …
1️⃣ We’re rolling out the ability to generate lifestyle images that contain adult people & faces in for #PMax, #DemandGen, Display & Apps campaigns. As always, you can refine with text prompts, review & approve each image. 1/3
1️⃣ We’re rolling out the ability to generate lifestyle images that contain adult people & faces in for #PMax, #DemandGen, Display & Apps campaigns. As always, you can refine with text prompts, review & approve each image. 1/3
New creative updates to help advertisers generate lifestyle imagery
Today we’re announcing new creative capabilities in Google Ads to help brands generate lifestyle imagery.
blog.google
February 21, 2025 at 2:58 PM
🖼️ Announced this week: 3 updates for creative assets in #GoogleAds …
1️⃣ We’re rolling out the ability to generate lifestyle images that contain adult people & faces in for #PMax, #DemandGen, Display & Apps campaigns. As always, you can refine with text prompts, review & approve each image. 1/3
1️⃣ We’re rolling out the ability to generate lifestyle images that contain adult people & faces in for #PMax, #DemandGen, Display & Apps campaigns. As always, you can refine with text prompts, review & approve each image. 1/3
✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
February 20, 2025 at 4:19 PM
✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*
🧵...
You can now use text prompts to generate lifestyle images that contain people & faces in #GoogleAds.
Add more text prompts to refine your images, “hide” the ones you don’t want and provide feedback for improvements.
This is rolling out now. More details & other updates: blog.google/products/ads...
Add more text prompts to refine your images, “hide” the ones you don’t want and provide feedback for improvements.
This is rolling out now. More details & other updates: blog.google/products/ads...
February 20, 2025 at 3:29 PM
You can now use text prompts to generate lifestyle images that contain people & faces in #GoogleAds.
Add more text prompts to refine your images, “hide” the ones you don’t want and provide feedback for improvements.
This is rolling out now. More details & other updates: blog.google/products/ads...
Add more text prompts to refine your images, “hide” the ones you don’t want and provide feedback for improvements.
This is rolling out now. More details & other updates: blog.google/products/ads...
🗓️ More details on the Video Action Campaign transition to Demand Gen timeline
1. Starting in March, an upgrade tool will be available
2. Starting in April, advertisers will no longer be able to create new VACs
3. Starting in July, existing VACs will be automatically transitioned to Demand Gen
1/2
1. Starting in March, an upgrade tool will be available
2. Starting in April, advertisers will no longer be able to create new VACs
3. Starting in July, existing VACs will be automatically transitioned to Demand Gen
1/2
January 30, 2025 at 10:25 PM
🗓️ More details on the Video Action Campaign transition to Demand Gen timeline
1. Starting in March, an upgrade tool will be available
2. Starting in April, advertisers will no longer be able to create new VACs
3. Starting in July, existing VACs will be automatically transitioned to Demand Gen
1/2
1. Starting in March, an upgrade tool will be available
2. Starting in April, advertisers will no longer be able to create new VACs
3. Starting in July, existing VACs will be automatically transitioned to Demand Gen
1/2
🔆 We’ve got some Demand Gen updates to share:
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image).
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image).
January 30, 2025 at 7:11 PM
🔆 We’ve got some Demand Gen updates to share:
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image).
Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image).
👋 Hello, Bluesky :) I'm looking forward to sharing updates and insights on how Google Ads products & policies work -- and helping Google hear advertiser feedback -- just as I have been elsewhere.
January 30, 2025 at 7:04 PM
👋 Hello, Bluesky :) I'm looking forward to sharing updates and insights on how Google Ads products & policies work -- and helping Google hear advertiser feedback -- just as I have been elsewhere.