🎁 With the holidays upon us, we want to say thank you to our incredible clients, exceptional team, and the amazing community of supporters who inspire us every day.

🥂 Here’s to closing the year with gratitude and stepping into 2024 with excitement and purpose. Happy Holidays!

🤎 Pantone has unveiled the 2025 Color of the Year: Mocha Mousse, a rich, warm brown inspired today’s focus on sustainability and connection.

➡️ Mocha Mousse offers a neutral shade for balanced palettes, interior design, and packaging.

What do you think about this shade?

🎙️ Starting next month, Spotify will pay podcast video creators based on engagement and remove ad breaks for Premium subscribers.

With video creators on Spotify doubling annually and video hours outpacing audio growth, video and podcasting are definitely areas to keep an eye on.

OpenAI has launched ChatGPT Search, an advanced AI-powered search tool integrated into its ChatGPT platform, aiming to deliver real-time answers from the web.

⬇️ Here are the key highlights:

Donald Trump’s recent election win marks the start of a new chapter for politics, with potentially significant implications for marketing, media, and tech.

⬇️ From cultural debates to regulatory shifts, here’s what his 2nd term could bring:

@pewresearch.org shares that overall, just over half of U.S. adults (54%) say they at least sometimes get news from social media, up slightly compared with the last few years.

X's new real-time trend search tool, Radar, allows Premium+ subscribers to track mentions, strategies, and audience engagement levels of other players in their industries.

Pinterest gives creators more creative options with new features to Remix and Share collages.

YouTube added a poll sticker for shorts that aims to drive engagement by letting audiences express their opinions.

Instagram is testing a new in-app feature that lets creators know why a certain reel is performing well. For example, providing feedback such as "Strong hook kept people watching. Most views were longer than 3 seconds."

📲 New features are rolling out across platforms to give creators better insights, interactivity, and creative tools.

Here are the latest ways to enhance content visibility and engagement.