Partnership drives innovation.” — Jason White, CEO of Mula

We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.

Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU

#AdMonsters #SellSideSummit

From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps

Attention isn’t a vanity metric — it’s proof your content delivers.

Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.

Full story → bit.ly/47TwfL3

#AdOps #DigitalMedia

Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.

Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.

Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps

🛠️ New from AdMonsters: What Happens When Publishers Build the Stack?

Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.

✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5

Justin Barton is done waiting for equity in ad tech.
He just acquired AdGrid to launch what he says is the first Black-owned header bidding wrapper and self-serve marketplace. We talked wrappers, MFA labeling, CTV plans—and what publishers really need to scale. Full Q&A: bit.ly/4mc8gLO
#adtech

The verdict’s in—but don’t expect change tomorrow. Google found guilty!

Remedies will take years, and appeals are coming.

We get into what might actually shift—and what might not.

🔗 bit.ly/4jxRPrc

#GoogleTrial #AdTech

The Four Vs of media data, according to Ramsey McGrory of #Mediaocean:

✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity

Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV