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AdMonsters
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Global community of digital leaders passionate about ad technology and operations.
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Partnership drives innovation.” — Jason White, CEO of Mula

We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.

Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU

#AdMonsters #SellSideSummit
October 24, 2025 at 3:46 PM
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
September 24, 2025 at 9:10 PM
Attention isn’t a vanity metric — it’s proof your content delivers.

Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.

Full story → bit.ly/47TwfL3

#AdOps #DigitalMedia
September 17, 2025 at 7:54 PM
The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth.

Let’s build it together. bit.ly/467jlHY

#SellSideSummit #AdOps #ConnectedFuture
September 17, 2025 at 4:09 PM
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.

Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.

Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
September 9, 2025 at 8:09 PM
Ad tech real talk from Robert Janes (AdButler):
Publishers and retailers, you’ve built your audiences. Why are you letting someone else cash in on it?

💥 Third-party pipes? Broken
💰 Platform profits = your losses
🧱 Build your media network now

#AdOps #RetailMedia
📖 bit.ly/40zZy0H
July 25, 2025 at 3:42 PM
📣 At #SellSideSummit Nashville (Aug. 17–19), Dow Jones' Jen Castillo takes on the attention economy.

Learn how her team is using smarter engagement signals to deliver for clients—and why news platforms deserve a second look.

👀 Focus = revenue.
Secure your spot—register now. bit.ly/3ReIat7
July 24, 2025 at 4:49 PM
🚀 Meet Dream Team member, Matt Barsomian!
From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy.

He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19).

Come join us → bit.ly/3ReIat7
July 22, 2025 at 6:25 PM
🎉 Say hey to Marc Boswell, CRO @ Love to Know and part of our 2025 Dream Team!

He’s reshaped ad ops across roles — from buyer to builder to CRO — and now he’s helping lead the conversation at Sell Side Summit Nashville (Aug 17–19).

🎟️ Lock in your spot → bit.ly/3ReIat7
#DreamTeam #AdOps #AdTech
July 21, 2025 at 2:12 PM
Meet Roxanne Allen, our first-ever Dream Team Captain. VP of Ad Ops at Dotdash Meredith. 25+ years of impact.

Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
July 18, 2025 at 5:09 PM
Sell-Side Summit Nashville agenda = LIVE.
Tactical sessions. Real publisher problems. Smart solutions.

🔑 From CPM to LTV
⚙️ Server-side monetization
📊 What’s working in audience strategy

🎟️ Prices rise $200 after 7/18 → bit.ly/3ReIat7
July 16, 2025 at 6:23 PM
Sell-Side Summit Nashville agenda = LIVE.
Tactical sessions. Real publisher problems. Smart solutions.

🔑 From CPM to LTV
⚙️ Server-side monetization
📊 What’s working in audience strategy

🎟️ Prices rise $200 after 7/18 → bit.ly/3ReIat7
July 15, 2025 at 8:31 PM
🧠 What does publisher-first look like in the age of AI search?

Taz Patel, Head of Ads + Shopping at perplexity, will break it all down at #SellSideSummit.

He’s rethinking ad models from the ground up — AI-first, publisher-focused, privacy-aligned.

🗓️ Aug 17–19| Nashville
🎟️ bit.ly/3ReIat7
July 14, 2025 at 8:08 PM
📉 55% of publishers struggle to monetize cookieless traffic
📊 60% lack confidence in measurement
📈 Nearly half expect a 10–20% revenue boost from ID solutions

The new AdMonsters x Intent IQ playbook breaks it down.

Grab your copy ➡️ bit.ly/45U3ahr
#adops #cookieless #pubtech #identity
July 8, 2025 at 4:43 PM
🛠️ New from AdMonsters: What Happens When Publishers Build the Stack?

Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.

✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
May 30, 2025 at 3:26 PM
Justin Barton is done waiting for equity in ad tech.
He just acquired AdGrid to launch what he says is the first Black-owned header bidding wrapper and self-serve marketplace. We talked wrappers, MFA labeling, CTV plans—and what publishers really need to scale. Full Q&A: bit.ly/4mc8gLO
#adtech
May 8, 2025 at 8:55 PM
The verdict’s in—but don’t expect change tomorrow. Google found guilty!

Remedies will take years, and appeals are coming.

We get into what might actually shift—and what might not.

🔗 bit.ly/4jxRPrc

#GoogleTrial #AdTech
April 30, 2025 at 5:49 PM
They innovate. They mentor. They lead. They shape the future.

We’re proud to announce the 2025 Top Women in Media & Ad Tech, honoring the changemakers moving the industry forward.

🎉 Celebrate with us June 5 in NYC at the Top Women Awards Gala.
📍 Full list + tickets: bit.ly/3CaeLwa #AdTech
April 25, 2025 at 3:15 PM
The Four Vs of media data, according to Ramsey McGrory of #Mediaocean:

✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity

Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV
April 23, 2025 at 1:30 PM
We’re going live with a conversation that needs to be had—how women are reshaping digital media and ad tech from the inside out.

April 9, 2 PM ET on LinkedIn Live.

Glenda Bautista-Baker. Hélène Parker. Steph Layser.

Tap in → bit.ly/4caxIMQ

#WomenInTech #AdTech #MediaInnovation
April 2, 2025 at 1:45 PM
⏳ Time’s Running Out! ⏳

Nominate the outstanding women in your organization for the 2025 Top Women in Media & Ad Tech Awards before Saturday, March 8th at 11:59 PM ET! Give her the recognition she deserves. 🌟

Nominate now! bit.ly/3PlLtOm
#WomenInAdTech #TopWomenInMedia #Awards
March 7, 2025 at 7:42 PM
🌟 The search for the best in ad ops is on! If you know someone who’s shaping the future of ad operations and revenue optimization, nominate them for the 2025 AdMonsters Dream Team. Let’s celebrate those making waves in the industry!

👉 Nominate by March 29th! bit.ly/4gGCxyN
March 7, 2025 at 7:41 PM
Join us today at 1 PM ET for an exclusive LinkedIn Live with DeVon Christopher Johnson of BOMESI! We’ll talk about how DEI changes are affecting Black publishers, Meta’s content moderation, and the future of brand safety. Don’t miss it! www.linkedin.com/events/72980...

#DEI #BrandSafety
February 26, 2025 at 4:16 PM
"As Head of Programmatic, it’s incredibly fulfilling to be recognized for my work. The support I’ve received from mentors and peers has been so meaningful on this journey." – Vanessa Eng, Qortex

📣 Nominate an inspiring woman in Media & Ad Tech! Nominations close this Friday, 2/28. bit.ly/4htSUzm
February 25, 2025 at 9:48 PM
🚨 Epic Curation Showdown at #SellSideSummit! Ryan Maynard (Raptive) & Jana Meron (Lioness Strategies) debate curation’s pros & cons. Expect hard truths & fiery insights on transparency, control, & revenue. Don’t miss it! bit.ly/4jdhOV2
February 20, 2025 at 6:15 PM