Adam Sherk
adamsherk.bsky.social
Adam Sherk
@adamsherk.bsky.social
SEO consultant working with news publishers. VP SEO & Digital Strategy at Define Media Group
Reposted by Adam Sherk
The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇 Going through:

1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth

* Much more: www.aleydasolis.com/en/ai-search...
June 17, 2025 at 6:01 AM
Reposted by Adam Sherk
For anyone who wasn't able to attend SEO Week in NYC, I did my best to summarize the major takeaways.

There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)

lilyray.nyc/seo-in-the-a...
SEO in the Age of Agents: Takeaways from NYC SEO Week - Lily Ray
I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and mostContinue readingSEO in the Age of Agen...
lilyray.nyc
May 8, 2025 at 4:49 PM
Reposted by Adam Sherk
Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇

….
April 4, 2025 at 5:04 PM
Reposted by Adam Sherk
📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4

Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!
March 21, 2025 at 6:31 PM
Reposted by Adam Sherk
Dear Google, these in-line links are a WAY BETTER and FAIRER implementation of links within AI Overviews.

More of these please.
March 10, 2025 at 3:22 PM
Reposted by Adam Sherk
Hey friends! I made a cool new free SEO tool with AI. I'd love any feedback you have.

Check it out at freshnessdistancecalculator dot com

#localseo #seo
The #1 reason your website ISN’T ranking: Outdated Content | Here’s how to fix it | Free SEO Tool
YouTube video by Whitespark
youtu.be
March 5, 2025 at 4:46 PM
Reposted by Adam Sherk
Published our annual "Google Warming" report, with 11 years of data at-a-glance. Google reported an astonishing 4,781 launched in 2023, and 2024 was one of the hottest years on record. How can we disentangle it all?

moz.com/blog/chartin...
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase ever...
moz.com
February 27, 2025 at 2:44 PM
Reposted by Adam Sherk
Hubspot’s Blog Organic Search Traffic Drop: What happened? Is it really that bad? What does it mean for SEO?

I've gone through it and shared some outcomes in this analysis. Read 👇

www.aleydasolis.com/en/search-en...
January 26, 2025 at 10:28 PM
Reposted by Adam Sherk
I wrapped up our internal findings on Site Reputation Abuse into something that I hope gives people a little guidance. It's an evolving situation, but here's what we know so far and a framework for assessing your risk (explained in detail in the post) -- moz.com/blog/site-re...
December 10, 2024 at 4:36 PM
Reposted by Adam Sherk
The new in-line links in AI Overviews are actually pretty awesome, and it looks like Google is really taking steps to encourage users to click through to other sites.

(1/2)
December 1, 2024 at 5:57 PM
Reposted by Adam Sherk
These Site Reputation Abuse penalties are wild.

(A thread since I can't do long posts on here)

Google created and shared the SRA policy in March. For 8 months, sites engaged in Site Reputation Abuse theoretically had time to prepare...

#SEO
November 24, 2024 at 5:19 PM