Dr Chioma Onoshakpor
absinnovation.bsky.social
Dr Chioma Onoshakpor
@absinnovation.bsky.social
An assistant professor in Entrepreneurship helping you build innovative businesses.
Yes, I’ve been to the one in Windsor, absolutely stunning. Innovation in new business model
January 16, 2025 at 12:47 PM
Yes patents and NDA’s are a good way to protect an organisations IP
January 16, 2025 at 12:46 PM
Yes they have ventures into breakthrough innovation as they now serve an adjacent market-adult market. Thanks P!
January 16, 2025 at 12:45 PM
Yes we see them listening to the changing customer needs and how that is driving innovation within their sector.
January 16, 2025 at 12:43 PM
Absolutely, moving on from a family business to a non-family business opened room for changes as they brought in a turnaround innovation expert
January 16, 2025 at 12:42 PM
Yes when the innovation strategy aligns with the business strategy, the innovation culture improves within the organization. Thanks S.!
January 16, 2025 at 12:40 PM
Sounds like fun! I totally see how Lego listens to the ever evolving change in customer needs to create innovations that wow their users.
January 16, 2025 at 12:35 PM
Yes totally very important, to protect their IP’s and reduce future grounds of litigations.
January 16, 2025 at 12:30 PM
Yes one way, they have also ventured into movies, games and themed parks…remember the Lego land themed parks?
January 16, 2025 at 12:28 PM
100%, they listen to their customers and change accordingly. It’s also their open innovation strategy. Thanks!
January 16, 2025 at 12:27 PM
Yes, good that you directly mention their open innovation platform-Lego ideas platform for ideas generation
January 16, 2025 at 12:25 PM
Yes they provided rewards to boost innovation within the system and stopped a blame game culture
January 16, 2025 at 12:22 PM
Spot on! They started serving an adjacent market with their movies, games etc
January 16, 2025 at 12:21 PM
100% Sally! Technology is definitely driving innovation in the toy industry. For instance, with the introduction of LEGO movies
January 16, 2025 at 12:20 PM
100% they look into different demographics (for example when they launched Duplo-bigger bricks for smaller hands
January 16, 2025 at 12:18 PM
Yes, and gaming also
January 16, 2025 at 12:16 PM
I agree. Can you share some examples of the total toys they have diversified into?
January 16, 2025 at 12:15 PM
Spot on again Aidan! Open innovation can open in different ways, but as the name suggests it needs to be open. The challenge now becomes how do you streamline choices
January 16, 2025 at 12:13 PM
Absolutely, engaging with fans is an open innovation strategy and has worked well
January 16, 2025 at 12:11 PM
Thanks Mandy, I thought that was particularly interesting! Switching from a family business to a regular business to listen to the changing business environment kept the company from bankruptcy
January 16, 2025 at 12:10 PM
Totally agree Joanna, technological advances is influencing the industry
January 16, 2025 at 12:07 PM
Totally agree Aidan, customer needs changed
January 16, 2025 at 12:05 PM