Dr Chioma Onoshakpor
@absinnovation.bsky.social
An assistant professor in Entrepreneurship helping you build innovative businesses.
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Welcome to this Channel run by Dr Chioma Onoshakpor dedicated to the delivery of Innovation and Enterprise Modules (BS4002 and BS4052) @Aberdeen Business School of Robert Gordon University. All messages from here are entirely my thoughts…
Thanks for engaging with this case study. Final words, what are your thoughts on Legoland themed parks and the drivers of innovation that led to this @ldcbirmingham.bsky.social @legolandwindsor.bsky.social
January 16, 2025 at 12:34 PM
Thanks for engaging with this case study. Final words, what are your thoughts on Legoland themed parks and the drivers of innovation that led to this @ldcbirmingham.bsky.social @legolandwindsor.bsky.social
8. Is there evidence that LEGO has an innovative culture? What has changed in terms of ‘people’ to make them more innovative? Think pentathlon framework here…
January 16, 2025 at 11:46 AM
8. Is there evidence that LEGO has an innovative culture? What has changed in terms of ‘people’ to make them more innovative? Think pentathlon framework here…
To what extent has LEGO explored under-served markets? Think adjacent market here perhaps?
January 16, 2025 at 11:44 AM
To what extent has LEGO explored under-served markets? Think adjacent market here perhaps?
7. What strategies does LEGO have to protect their intellectual property?
January 16, 2025 at 11:44 AM
7. What strategies does LEGO have to protect their intellectual property?
6. How does LEGO generate ideas and how are ideas selected for further development? Think development funnel here…
January 16, 2025 at 11:43 AM
6. How does LEGO generate ideas and how are ideas selected for further development? Think development funnel here…
How are the capabilities of the ‘toy’ being pushed and extended?
January 16, 2025 at 11:42 AM
How are the capabilities of the ‘toy’ being pushed and extended?
What is the main innovation strategy for Lego? Think degrees of innovation here
January 16, 2025 at 11:41 AM
What is the main innovation strategy for Lego? Think degrees of innovation here
Between 2003 and 2007 what new management approaches are evident?
January 16, 2025 at 11:40 AM
Between 2003 and 2007 what new management approaches are evident?
2. What is distinctive about LEGO’s innovation management system?
January 16, 2025 at 11:39 AM
2. What is distinctive about LEGO’s innovation management system?
We interrogate Lego’s innovation strategy and answer a few questions.
1. What are some of the significant changes in the toy business over the past two decades?
1. What are some of the significant changes in the toy business over the past two decades?
January 16, 2025 at 11:38 AM
We interrogate Lego’s innovation strategy and answer a few questions.
1. What are some of the significant changes in the toy business over the past two decades?
1. What are some of the significant changes in the toy business over the past two decades?
Lego operates in the plastic construction industry, privately held in Denmark. They began manufacturing toy bricks in 1949. Lego has constantly pushed the capabilities of the toy industry and has continued to be a leader in the industry.
January 16, 2025 at 11:37 AM
Lego operates in the plastic construction industry, privately held in Denmark. They began manufacturing toy bricks in 1949. Lego has constantly pushed the capabilities of the toy industry and has continued to be a leader in the industry.
Welcome to the tutorials session on Lego as a Case Study.
January 16, 2025 at 8:45 AM
Welcome to the tutorials session on Lego as a Case Study.
We all engage in some sort of innovation or the other on a daily basis. It doesn’t have to be breakthrough before it’s called innovation. Agree or Disagree?
November 25, 2024 at 3:18 PM
We all engage in some sort of innovation or the other on a daily basis. It doesn’t have to be breakthrough before it’s called innovation. Agree or Disagree?
Welcome to this Channel run by Dr Chioma Onoshakpor dedicated to the delivery of Innovation and Enterprise Modules (BS4002 and BS4052) @Aberdeen Business School of Robert Gordon University. All messages from here are entirely my thoughts…
November 25, 2024 at 9:59 AM
Welcome to this Channel run by Dr Chioma Onoshakpor dedicated to the delivery of Innovation and Enterprise Modules (BS4002 and BS4052) @Aberdeen Business School of Robert Gordon University. All messages from here are entirely my thoughts…