Vaughan Emsley
@vaughan45.bsky.social
The way for campaigns and candidates to win is to think like a brand market leader not a lawyer. Five mantras: be bold, be simple , be visual , be self evident, be relevant. More in depth on vaughan's Substack. Please subscribe. It's free!
Join The Next 'No Kings' March. Your Feet Might Get Sore But Your Spirits Will Soar
open.substack.com/pub/vaughane...
My latest Substack post on why everyone needs to join the next 'No Kings' march in their neighborhood. Please subscribe ! It's free!
open.substack.com/pub/vaughane...
My latest Substack post on why everyone needs to join the next 'No Kings' march in their neighborhood. Please subscribe ! It's free!
Join The Next 'No Kings' March. Your Feet Might Get Sore But Your Spirits Will Soar
There are two places I hate to be.
open.substack.com
October 21, 2025 at 11:29 PM
Join The Next 'No Kings' March. Your Feet Might Get Sore But Your Spirits Will Soar
open.substack.com/pub/vaughane...
My latest Substack post on why everyone needs to join the next 'No Kings' march in their neighborhood. Please subscribe ! It's free!
open.substack.com/pub/vaughane...
My latest Substack post on why everyone needs to join the next 'No Kings' march in their neighborhood. Please subscribe ! It's free!
There is no more over-used, tired, threadbare statement than 'stand up for working families'. It is the line of a campaign on autopilot, of a candidate who thinks in cliches. Give us an idea about outcomes not about how virtuous you are. What, for heaven's sake, is going to change for the citizenry?
@abigailspanberger.com will work to stand up for Virginia families – because that’s what she’s done her entire career. As governor, she has plans to lower the cost of housing, health care, and utilities, and grow Virginia’s economy.
So make a plan to vote today at abigailspanberger.com.
So make a plan to vote today at abigailspanberger.com.
I'm honored to have the endorsement of President @barackobama.bsky.social.
He knows how high the stakes are on November 4th — and he knows that every vote counts.
He knows how high the stakes are on November 4th — and he knows that every vote counts.
October 17, 2025 at 6:39 PM
There is no more over-used, tired, threadbare statement than 'stand up for working families'. It is the line of a campaign on autopilot, of a candidate who thinks in cliches. Give us an idea about outcomes not about how virtuous you are. What, for heaven's sake, is going to change for the citizenry?
Even better!
October 10, 2025 at 3:06 PM
Even better!
10 out of 10!
Good morning friends ☀️☕️ I wish everyone a fantastic Friday and weekend! 🧡🥰
October 10, 2025 at 3:05 PM
10 out of 10!
Note to consultants: values and stories are more important than facts and policies.
October 10, 2025 at 3:04 PM
Note to consultants: values and stories are more important than facts and policies.
A good communication strategy, if you want to suppress vote son the other side, is to use humor. Particularly if it is visual. This will work well with low involvement voters who watch and read no news. This is the group that broke for Trump in 2024. Don't get all wonky with them. Make them laugh.
He may never get the procedure, some bootlicker always has their nose there.
October 10, 2025 at 3:02 PM
A good communication strategy, if you want to suppress vote son the other side, is to use humor. Particularly if it is visual. This will work well with low involvement voters who watch and read no news. This is the group that broke for Trump in 2024. Don't get all wonky with them. Make them laugh.
This is a brilliant thrust. It means Fox can't get the footage it wants. The government is made to look ridiculous. The ICE agents are frozen. After all no one wants to get into a fight with a plastic frog on national television. The next stage is diaper clad plastic Donald Trumps. Go, Portland!
Things are happening at Portland's ICE facility tonight.
Read more of our protest coverage here: www.oregonlive.com/crime/2025/1...
Read more of our protest coverage here: www.oregonlive.com/crime/2025/1...
October 10, 2025 at 2:52 PM
This is a brilliant thrust. It means Fox can't get the footage it wants. The government is made to look ridiculous. The ICE agents are frozen. After all no one wants to get into a fight with a plastic frog on national television. The next stage is diaper clad plastic Donald Trumps. Go, Portland!
I gave up all TV news in 2011. Better informed as a result. Blood pressure benefits as well.
❌ 📺 DAY 324 OFF Cable News 📺 ❌
October 3, 2025 at 11:34 AM
I gave up all TV news in 2011. Better informed as a result. Blood pressure benefits as well.
The Mamdani campaign impresses with its trifecta of modernity, lightness of touch and relentless relevance. Compare with the traditional, clunky, predictable consultant driven spot. He is in another league. One reason will be he has really creative people working for him. He is a hack-free zone.
New York City, I can see a future with you. And it’s one we can afford.
Our new ad just aired during The Golden Bachelor.
Our new ad just aired during The Golden Bachelor.
October 2, 2025 at 3:17 PM
The Mamdani campaign impresses with its trifecta of modernity, lightness of touch and relentless relevance. Compare with the traditional, clunky, predictable consultant driven spot. He is in another league. One reason will be he has really creative people working for him. He is a hack-free zone.
An Oyster Farmer From Maine Has Marked X On the Treasure Map. Democrats Start Digging
open.substack.com/pub/vaughane...
Latest Substack post with simple marketing advice to Dems on how they can win. Please subscribe! It's free!
open.substack.com/pub/vaughane...
Latest Substack post with simple marketing advice to Dems on how they can win. Please subscribe! It's free!
An Oyster Farmer From Maine Has Marked X On the Treasure Map. Democrats Start Digging
There is a lot of strategic debate among Democrats.Thanks for reading vaughan’s Substack!
open.substack.com
October 1, 2025 at 8:50 PM
An Oyster Farmer From Maine Has Marked X On the Treasure Map. Democrats Start Digging
open.substack.com/pub/vaughane...
Latest Substack post with simple marketing advice to Dems on how they can win. Please subscribe! It's free!
open.substack.com/pub/vaughane...
Latest Substack post with simple marketing advice to Dems on how they can win. Please subscribe! It's free!
Cause and effect. This people can understand. This is now a story not a process.
October 1, 2025 at 11:42 AM
Cause and effect. This people can understand. This is now a story not a process.
If the shut down is going to get results then it has to have meaning. It has to be more than a dispute over a number. A fight to stop healthcare being more expensive, hospitals closing, research ending, makes the battle relevant. It makes it laudable rather than business as usual.
October 1, 2025 at 11:35 AM
If the shut down is going to get results then it has to have meaning. It has to be more than a dispute over a number. A fight to stop healthcare being more expensive, hospitals closing, research ending, makes the battle relevant. It makes it laudable rather than business as usual.
This is the contrast that needs to be made for the corruption to ha e meaning for most . A simple visual is needed.
Hillary's Right Again ! Chump has lined His Pockets with $4-5 Billion
In Income For Himself, While We
All Get Zilch in Absolutely Everything 💯.........
In Income For Himself, While We
All Get Zilch in Absolutely Everything 💯.........
October 1, 2025 at 11:28 AM
This is the contrast that needs to be made for the corruption to ha e meaning for most . A simple visual is needed.
It's a sign of a strong brand if you can describe it in one word. Of course that word is usually positive.
What the rest of the world is thinking...
September 27, 2025 at 4:21 PM
It's a sign of a strong brand if you can describe it in one word. Of course that word is usually positive.
Pictures worth more than a thousand words. When you don't have to say anything use it!
September 18, 2025 at 10:59 PM
Pictures worth more than a thousand words. When you don't have to say anything use it!
Susan Collins Is Drowning. It's All A Question of Character.
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My latest Substack. Character counts which is why Susan Collins is in trouble. Please subscribe .It's free.
open.substack.com/pub/vaughane...
My latest Substack. Character counts which is why Susan Collins is in trouble. Please subscribe .It's free.
Susan Collins Is Drowning. It's All A Question of Character.
‘Watch your character, it becomes your destiny’ is the end line of a longer quotation from the Chinese philosopher Lau Tzu.
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September 12, 2025 at 8:23 PM
Susan Collins Is Drowning. It's All A Question of Character.
open.substack.com/pub/vaughane...
My latest Substack. Character counts which is why Susan Collins is in trouble. Please subscribe .It's free.
open.substack.com/pub/vaughane...
My latest Substack. Character counts which is why Susan Collins is in trouble. Please subscribe .It's free.
This is the way to go as long as you can recall that someone who is weak can by very dangerous BECAUSE they feel the walls closing in . A cornered rat will bite.
Many media types and Dems continue to operate as if Trump is a politically invincible figure, a "Teflon Don." But in truth he's becoming an increasingly weak, failing, diminished, unpopular, naked-emperor figure, and it's time to treat him as such. 1/
(new piece)
newrepublic.com/article/2000...
(new piece)
newrepublic.com/article/2000...
Trump Is a Weak and Failing President, and It’s Time to Say So
It’s possible for Trump to be an inept buffoon—but still extremely dangerous. And it shouldn’t be so hard to make that case.
newrepublic.com
September 8, 2025 at 12:57 PM
This is the way to go as long as you can recall that someone who is weak can by very dangerous BECAUSE they feel the walls closing in . A cornered rat will bite.
Today's winner!
September 8, 2025 at 12:47 PM
Today's winner!
Insurgent Democrats need to do more of this. Establishment consultants don't understand it. Nor is it in their interests to understand it. The consultant business model depends on millions being spent on costly TV commercials. Short , sharp, memorable bites like this are their kryptonite.
September 8, 2025 at 12:45 PM
Insurgent Democrats need to do more of this. Establishment consultants don't understand it. Nor is it in their interests to understand it. The consultant business model depends on millions being spent on costly TV commercials. Short , sharp, memorable bites like this are their kryptonite.
Branding is everything , so yes.
September 6, 2025 at 12:05 PM
Branding is everything , so yes.
This is the story.. 'they are taking it from you' This simple statement tells people all they want to know.
September 5, 2025 at 2:37 PM
This is the story.. 'they are taking it from you' This simple statement tells people all they want to know.
She can take whatever money she wants from whomever offers it ,but none of it will save her. The party's over, Susan, say goodbye.
"You'll never find justice in a world where criminals make the rules." ~ Bob Marley
September 5, 2025 at 2:36 PM
She can take whatever money she wants from whomever offers it ,but none of it will save her. The party's over, Susan, say goodbye.
How is it that a political neophyte whose day job is being an oyster farmer, has more power, clarity and impact than all of the Democratic party establishment? Two guesses. He does not listen to focus groups. He is not driven by donors.
It's not complicated: Not one more taxpayer dollar for genocide.
September 3, 2025 at 12:07 PM
How is it that a political neophyte whose day job is being an oyster farmer, has more power, clarity and impact than all of the Democratic party establishment? Two guesses. He does not listen to focus groups. He is not driven by donors.
Margaret Chase Smith is turning in her grave.
Susan Collins has long been a loudspeaker for Republican men. Her main flaw is playing the victim, clutching pearls at every turn. She often suppresses women instead of supporting them, following the agenda of men in red hats.
#Pinks
#DemVoice1
#Voices4Victory
#Pinks
#DemVoice1
#Voices4Victory
Susan Collins has been a female megaphone for Republican men her entire career.
Her “con” was the clutching pearls.
She’s always been a woman pushing down other women.
She does what she is told to do by men in red hats.
#Pinks
#DemVoice1
#Voices4Victory
Her “con” was the clutching pearls.
She’s always been a woman pushing down other women.
She does what she is told to do by men in red hats.
#Pinks
#DemVoice1
#Voices4Victory
September 3, 2025 at 11:58 AM
Margaret Chase Smith is turning in her grave.
Am excellent observation. Story telling not debate is how you persuade . People easily are carried off by a story. Less so by 'rational debate'. Along with if you can't show it don't say it, always figure out what story you are telling and how compelling it is.
To everyone pushing the illness narrative, keep it up. He's not a reality based leader, it's 100% perception. He tries to create his own fictional world every day. Countering it with facts takes too long and he's moved on to the next lie. The only way to stop them is with a more interesting story.
September 3, 2025 at 11:43 AM
Am excellent observation. Story telling not debate is how you persuade . People easily are carried off by a story. Less so by 'rational debate'. Along with if you can't show it don't say it, always figure out what story you are telling and how compelling it is.