UNESDA Soft Drinks Europe
@unesda.bsky.social
Established in 1958, UNESDA is a Brussels-based association representing corporates and national soft drinks associations. We're here to listen, learn & share. Visit our website: https://unesda.eu/
Happy New Year, everyone! 🥳
And let’s give a warm welcome to Cyprus as it takes over the six-month Presidency of the Council of the European Union.
🤝 UNESDA Soft Drinks Europe looks forward to collaborating with the @cy2026eu.bsky.social
to drive a more competitive and innovative Europe.
And let’s give a warm welcome to Cyprus as it takes over the six-month Presidency of the Council of the European Union.
🤝 UNESDA Soft Drinks Europe looks forward to collaborating with the @cy2026eu.bsky.social
to drive a more competitive and innovative Europe.
The countdown is over. ✨
A new year begins, and so does our Presidency!
Wishing everyone a bright, prosperous and inspiring New Year.
#CY2026EU #TeamCyprus2026
A new year begins, and so does our Presidency!
Wishing everyone a bright, prosperous and inspiring New Year.
#CY2026EU #TeamCyprus2026
January 1, 2026 at 8:58 AM
Happy New Year, everyone! 🥳
And let’s give a warm welcome to Cyprus as it takes over the six-month Presidency of the Council of the European Union.
🤝 UNESDA Soft Drinks Europe looks forward to collaborating with the @cy2026eu.bsky.social
to drive a more competitive and innovative Europe.
And let’s give a warm welcome to Cyprus as it takes over the six-month Presidency of the Council of the European Union.
🤝 UNESDA Soft Drinks Europe looks forward to collaborating with the @cy2026eu.bsky.social
to drive a more competitive and innovative Europe.
🎄 All of us at UNESDA send our warmest wishes for a happy holiday season with your loved ones and a bright start to the new year.
Thank you for being part of our journey in 2025! We look forward to reconnecting with you in January. 🙂
Thank you for being part of our journey in 2025! We look forward to reconnecting with you in January. 🙂
December 24, 2025 at 7:42 AM
🎄 All of us at UNESDA send our warmest wishes for a happy holiday season with your loved ones and a bright start to the new year.
Thank you for being part of our journey in 2025! We look forward to reconnecting with you in January. 🙂
Thank you for being part of our journey in 2025! We look forward to reconnecting with you in January. 🙂
What do you need to know about some of Coca-Cola Europacific Partners' most exciting #innovations from 2025?
🔎 Unwrap the latest edition of its newsletter The Ideas Department 👉 www.linkedin.com/pulse/2025-y...
🔎 Unwrap the latest edition of its newsletter The Ideas Department 👉 www.linkedin.com/pulse/2025-y...
December 23, 2025 at 7:50 AM
What do you need to know about some of Coca-Cola Europacific Partners' most exciting #innovations from 2025?
🔎 Unwrap the latest edition of its newsletter The Ideas Department 👉 www.linkedin.com/pulse/2025-y...
🔎 Unwrap the latest edition of its newsletter The Ideas Department 👉 www.linkedin.com/pulse/2025-y...
There is only one thing better than preparing and enjoying Christmas #food. Doing it all safely without #FoodWaste.
It is possible, and it starts with understanding #DateMarking, so you know what these dates really mean:
It is possible, and it starts with understanding #DateMarking, so you know what these dates really mean:
December 22, 2025 at 8:00 AM
There is only one thing better than preparing and enjoying Christmas #food. Doing it all safely without #FoodWaste.
It is possible, and it starts with understanding #DateMarking, so you know what these dates really mean:
It is possible, and it starts with understanding #DateMarking, so you know what these dates really mean:
💡 UNESDA #FridayTip
🎄 Christmas is coming!
🎄 Not everyone celebrates it the same way. Discover 30 festive traditions from around the world
👉 time.com/7202959/uniq...
🎄 Christmas is coming!
🎄 Not everyone celebrates it the same way. Discover 30 festive traditions from around the world
👉 time.com/7202959/uniq...
December 19, 2025 at 7:57 AM
💡 UNESDA #FridayTip
🎄 Christmas is coming!
🎄 Not everyone celebrates it the same way. Discover 30 festive traditions from around the world
👉 time.com/7202959/uniq...
🎄 Christmas is coming!
🎄 Not everyone celebrates it the same way. Discover 30 festive traditions from around the world
👉 time.com/7202959/uniq...
Something about this festive season has us sharing even more good things before the year wraps up. 😉
🎥 Here’s our new video recapping the key highlights from the seven videos we have released so far, showcasing the crucial role our sector plays in driving #jobs & sustainable #growth across Europe 👇
🎥 Here’s our new video recapping the key highlights from the seven videos we have released so far, showcasing the crucial role our sector plays in driving #jobs & sustainable #growth across Europe 👇
Why the European soft drinks sector matters to Europe's communities and economies
YouTube video by UNESDA - Soft Drinks Europe
www.youtube.com
December 18, 2025 at 9:03 AM
How can the EU and the #food and #drink industry join forces to tackle health challenges like obesity?
Three key steps are essential to ensuring EU measures are balanced and evidence-based, while also boosting European #competitiveness:
Three key steps are essential to ensuring EU measures are balanced and evidence-based, while also boosting European #competitiveness:
December 16, 2025 at 4:33 PM
How can the EU and the #food and #drink industry join forces to tackle health challenges like obesity?
Three key steps are essential to ensuring EU measures are balanced and evidence-based, while also boosting European #competitiveness:
Three key steps are essential to ensuring EU measures are balanced and evidence-based, while also boosting European #competitiveness:
📢 Calling all stakeholders in the PET bottle value chain! Your feedback matters!
♻️ The European PET Bottle Platform (EPBP) has launched an industry-wide consultation to collect stakeholder feedback on the recently developed Design for Circularity (DfC) guidelines for PET bottles.
♻️ The European PET Bottle Platform (EPBP) has launched an industry-wide consultation to collect stakeholder feedback on the recently developed Design for Circularity (DfC) guidelines for PET bottles.
December 15, 2025 at 7:26 AM
📢 Calling all stakeholders in the PET bottle value chain! Your feedback matters!
♻️ The European PET Bottle Platform (EPBP) has launched an industry-wide consultation to collect stakeholder feedback on the recently developed Design for Circularity (DfC) guidelines for PET bottles.
♻️ The European PET Bottle Platform (EPBP) has launched an industry-wide consultation to collect stakeholder feedback on the recently developed Design for Circularity (DfC) guidelines for PET bottles.
📽️ The year is ending and our President, Andrew McMillin, has important insights to share, and a clear message for policymakers: 2026 has to be the year of action - the year of delivering for the European food and drink sector.
The EU should make 2026 the year of action: Year-end message from Andy McMillin, President of UNESDA
YouTube video by UNESDA - Soft Drinks Europe
www.youtube.com
December 12, 2025 at 8:01 AM
📽️ The year is ending and our President, Andrew McMillin, has important insights to share, and a clear message for policymakers: 2026 has to be the year of action - the year of delivering for the European food and drink sector.
Looking to read an insightful article on our sector’s #circularity efforts?
Then, the interview with our Director General Nicholas Hodac for PETplanet is the perfect choice.
Nicholas shares our sector’s journey towards #circularity of #BeveragePackaging:
Then, the interview with our Director General Nicholas Hodac for PETplanet is the perfect choice.
Nicholas shares our sector’s journey towards #circularity of #BeveragePackaging:
December 11, 2025 at 12:08 PM
Looking to read an insightful article on our sector’s #circularity efforts?
Then, the interview with our Director General Nicholas Hodac for PETplanet is the perfect choice.
Nicholas shares our sector’s journey towards #circularity of #BeveragePackaging:
Then, the interview with our Director General Nicholas Hodac for PETplanet is the perfect choice.
Nicholas shares our sector’s journey towards #circularity of #BeveragePackaging:
📢 Great news for PET bottle #circularity: a new tool is now available to support circularity assessment!
The European PET Bottle Platform (EPBP) expands its Circularity Test Protocol with the launch of the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity).
The European PET Bottle Platform (EPBP) expands its Circularity Test Protocol with the launch of the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity).
December 9, 2025 at 7:30 AM
📢 Great news for PET bottle #circularity: a new tool is now available to support circularity assessment!
The European PET Bottle Platform (EPBP) expands its Circularity Test Protocol with the launch of the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity).
The European PET Bottle Platform (EPBP) expands its Circularity Test Protocol with the launch of the Quick Test – Accelerated Impact Test.Circularity (QT-AIT.Circularity).
💧 We are at the @ec.europa.eu #WaterResilience Forum in Brussels today!
👏 It is inspiring to see so many stakeholders in the room, from policymakers and scientists to industry leaders and civil society, because addressing #water challenges requires all of us working together.
👏 It is inspiring to see so many stakeholders in the room, from policymakers and scientists to industry leaders and civil society, because addressing #water challenges requires all of us working together.
December 8, 2025 at 11:19 AM
💧 We are at the @ec.europa.eu #WaterResilience Forum in Brussels today!
👏 It is inspiring to see so many stakeholders in the room, from policymakers and scientists to industry leaders and civil society, because addressing #water challenges requires all of us working together.
👏 It is inspiring to see so many stakeholders in the room, from policymakers and scientists to industry leaders and civil society, because addressing #water challenges requires all of us working together.
🎬 Recording in progress!
Our President, Andrew McMillin, is sharing key insights you won’t want to miss.
Coming soon! Watch this space. 😉
Our President, Andrew McMillin, is sharing key insights you won’t want to miss.
Coming soon! Watch this space. 😉
December 5, 2025 at 11:35 AM
🎬 Recording in progress!
Our President, Andrew McMillin, is sharing key insights you won’t want to miss.
Coming soon! Watch this space. 😉
Our President, Andrew McMillin, is sharing key insights you won’t want to miss.
Coming soon! Watch this space. 😉
💡 UNESDA #FridayTip
Most of us love Advent calendars but do you know where this tradition comes from?
💫 Here's the story 👇
www.nationalgeographic.com/culture/arti...
Most of us love Advent calendars but do you know where this tradition comes from?
💫 Here's the story 👇
www.nationalgeographic.com/culture/arti...
December 5, 2025 at 8:03 AM
💡 UNESDA #FridayTip
Most of us love Advent calendars but do you know where this tradition comes from?
💫 Here's the story 👇
www.nationalgeographic.com/culture/arti...
Most of us love Advent calendars but do you know where this tradition comes from?
💫 Here's the story 👇
www.nationalgeographic.com/culture/arti...
We have the perfect read for you to find out why #OurSectorMatters to Europe! All in just three key facts
👉 www.euronews.com/business/202...
👉 www.euronews.com/business/202...
December 4, 2025 at 7:51 AM
We have the perfect read for you to find out why #OurSectorMatters to Europe! All in just three key facts
👉 www.euronews.com/business/202...
👉 www.euronews.com/business/202...
The Coca-Cola Company has been creating significant value to Europe's communities and economies.
🔎 Find out how in this article on @euronews.com by Wouter Vermeulen, Vice-President Sustainability and Public Policy, Coca-Cola Europe ⤵️
euronews.com/business/202...
#OurSectorMatters
🔎 Find out how in this article on @euronews.com by Wouter Vermeulen, Vice-President Sustainability and Public Policy, Coca-Cola Europe ⤵️
euronews.com/business/202...
#OurSectorMatters
December 3, 2025 at 7:50 AM
The Coca-Cola Company has been creating significant value to Europe's communities and economies.
🔎 Find out how in this article on @euronews.com by Wouter Vermeulen, Vice-President Sustainability and Public Policy, Coca-Cola Europe ⤵️
euronews.com/business/202...
#OurSectorMatters
🔎 Find out how in this article on @euronews.com by Wouter Vermeulen, Vice-President Sustainability and Public Policy, Coca-Cola Europe ⤵️
euronews.com/business/202...
#OurSectorMatters
Don’t know Merlin’s Beverages yet? Well, it’s time to discover how this Romanian #SoftDrinks company is supporting #jobs and driving sustainable #growth across the country.
Our Sector Matters: Meet Merlin's Beverages, a soft drinks company driving jobs & growth in Romania
YouTube video by UNESDA - Soft Drinks Europe
www.youtube.com
December 1, 2025 at 8:06 AM
Don’t know Merlin’s Beverages yet? Well, it’s time to discover how this Romanian #SoftDrinks company is supporting #jobs and driving sustainable #growth across the country.
💡 UNESDA #FridayTip
Still trying to get your head around the 720 MEPs?
This interactive game makes it simple (and even a little fun) to recognise them and understand their positions and influence
👉 preview--mep-ace-challenge.lovable.app
Still trying to get your head around the 720 MEPs?
This interactive game makes it simple (and even a little fun) to recognise them and understand their positions and influence
👉 preview--mep-ace-challenge.lovable.app
November 28, 2025 at 9:59 AM
💡 UNESDA #FridayTip
Still trying to get your head around the 720 MEPs?
This interactive game makes it simple (and even a little fun) to recognise them and understand their positions and influence
👉 preview--mep-ace-challenge.lovable.app
Still trying to get your head around the 720 MEPs?
This interactive game makes it simple (and even a little fun) to recognise them and understand their positions and influence
👉 preview--mep-ace-challenge.lovable.app
Setting up a well-designed and efficient #DepositReturnSystem (#DRS) for single-use beverage containers is no simple task, as UNESDA explained at last week’s DRS event in Madrid, organised by NGOs @reloop.bsky.social, @retorna.org and @zerowasteeurope.eu.
November 26, 2025 at 8:29 AM
Setting up a well-designed and efficient #DepositReturnSystem (#DRS) for single-use beverage containers is no simple task, as UNESDA explained at last week’s DRS event in Madrid, organised by NGOs @reloop.bsky.social, @retorna.org and @zerowasteeurope.eu.
What does innovating for consumers mean to our sector?
➡️ It’s about offering a variety of #SoftDrinks that meet every need, preference and lifestyle so consumers can enjoy the beverages they love as part of a balanced diet.
➡️ It’s about offering a variety of #SoftDrinks that meet every need, preference and lifestyle so consumers can enjoy the beverages they love as part of a balanced diet.
November 25, 2025 at 7:55 AM
What does innovating for consumers mean to our sector?
➡️ It’s about offering a variety of #SoftDrinks that meet every need, preference and lifestyle so consumers can enjoy the beverages they love as part of a balanced diet.
➡️ It’s about offering a variety of #SoftDrinks that meet every need, preference and lifestyle so consumers can enjoy the beverages they love as part of a balanced diet.
Improving Europeans’ health is important, and it is a public goal that our sector has long supported with concrete actions to promote balanced diets, including reducing the average sugar content in our #SoftDrinks. That works. Not soft drinks taxes and here’s why:
November 24, 2025 at 7:28 AM
Improving Europeans’ health is important, and it is a public goal that our sector has long supported with concrete actions to promote balanced diets, including reducing the average sugar content in our #SoftDrinks. That works. Not soft drinks taxes and here’s why:
It’s #WorldTelevisionDay. You know why we're talking about it?
It’s a timely occasion to highlight our sector’s ongoing commitment NOT to advertise/market any of our #SoftDrinks to children under 13 on TV & across any other media channel when at least 30% of its audience is composed of children.
It’s a timely occasion to highlight our sector’s ongoing commitment NOT to advertise/market any of our #SoftDrinks to children under 13 on TV & across any other media channel when at least 30% of its audience is composed of children.
Ensuring no advertising & marketing of soft drinks to children
The European soft drinks sector acknowledges the need to give particular care to marketing and advertising practices to children by making proportionate commitments. This is reflected in the transpare...
unesda.eu
November 21, 2025 at 7:44 AM
It’s #WorldTelevisionDay. You know why we're talking about it?
It’s a timely occasion to highlight our sector’s ongoing commitment NOT to advertise/market any of our #SoftDrinks to children under 13 on TV & across any other media channel when at least 30% of its audience is composed of children.
It’s a timely occasion to highlight our sector’s ongoing commitment NOT to advertise/market any of our #SoftDrinks to children under 13 on TV & across any other media channel when at least 30% of its audience is composed of children.
😍 Being in Madrid is always a pleasure, but this week it’s even more exciting: it’s a hub for global collaboration!
We are delighted to reunite with our beverage colleagues from around the world for what promises to be engaging discussions on our sector’s actions and key challenges.
We are delighted to reunite with our beverage colleagues from around the world for what promises to be engaging discussions on our sector’s actions and key challenges.
November 19, 2025 at 8:16 AM
😍 Being in Madrid is always a pleasure, but this week it’s even more exciting: it’s a hub for global collaboration!
We are delighted to reunite with our beverage colleagues from around the world for what promises to be engaging discussions on our sector’s actions and key challenges.
We are delighted to reunite with our beverage colleagues from around the world for what promises to be engaging discussions on our sector’s actions and key challenges.
Heard that Spain will introduce a #DepositReturnSystem (#DRS) next year to boost the collection of single-use beverage containers for #recycling?
You heard it right! That’s what is being discussed now at the DRS event in Madrid, hosted by NGOs @reloop.bsky.social @retorna.org & @zerowasteeurope.eu
You heard it right! That’s what is being discussed now at the DRS event in Madrid, hosted by NGOs @reloop.bsky.social @retorna.org & @zerowasteeurope.eu
November 18, 2025 at 12:06 PM
Heard that Spain will introduce a #DepositReturnSystem (#DRS) next year to boost the collection of single-use beverage containers for #recycling?
You heard it right! That’s what is being discussed now at the DRS event in Madrid, hosted by NGOs @reloop.bsky.social @retorna.org & @zerowasteeurope.eu
You heard it right! That’s what is being discussed now at the DRS event in Madrid, hosted by NGOs @reloop.bsky.social @retorna.org & @zerowasteeurope.eu