Tom Jenen
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tomjenen.bsky.social
Tom Jenen
@tomjenen.bsky.social
25 years in adtech and media, I'm a global accelerator for startups, ex-Google now CRO, advisor, nonexec. Retail media @ Accenture, Advisor @ Assertive Yield, others. Husband, dad, feminist ally, runner, immigrant.
Reposted by Tom Jenen
Today, the UK government announced a proposal to change copyright law - for the benefit of AI companies - that would cause huge, irreversible harm to creators

More info below, but most importantly here's what you can do (wherever you live):

Credit: @ednewtonrex.bsky.social for all the resources!
December 17, 2024 at 4:55 PM
Reposted by Tom Jenen
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇

go.bsky.app/KGUe8Lj
December 14, 2024 at 5:39 PM
Fascinating to imagine what these companies will create in the next 10 years. Can they stop me getting old? (or just feeling old).
www.cbinsights.com/research/rep...
Digital Health 50: The most promising digital health startups of 2024 - CB Insights Research
The Digital Health 50 is CB Insights’ annual list of the most promising digital health startups in the world.
www.cbinsights.com
December 14, 2024 at 4:24 PM
Reposted by Tom Jenen
FYI: GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield: This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms. #digitalmarketing #marketing
GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield
This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.
ppc.land
May 9, 2024 at 1:18 PM
I would like to arrest the 10% Very Unfavorable of Feminism in the name of precrime.
#minorityreport
December 10, 2024 at 1:58 PM
For anyone interested in seeing how the leading non-Amazon player in the retail media works, what media products they offer, how they measure and report, etc etc I have your holiday break sorted. Sorry to your families!
connectacademy.walmartlearning.com/student/cata...
#retailmedia
Walmart Connect Academy : Walmart Connect AcademyPathPathPathPathPathPathPathPathPathVideoVideoVideo
Designed to educate and empower advertisers and partners to become credentialed experts in our platform and products, to help drive meaningful results for the brands they represent.
connectacademy.walmartlearning.com
December 10, 2024 at 1:40 PM
And just like that, everybody's job selling to agencies got 17% harder.
www.campaignlive.co.uk/article/omni...
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
www.campaignlive.co.uk
December 9, 2024 at 1:13 PM
Happy Thanksgiving to everyone, not just our American cousins. Everyone should pause and give thanks to the people that matter in their life - family, friends, but also community, and I'm thankful for you. 🙂
three older women are preparing food in a kitchen with the words happy thanksgiving written above them
ALT: three older women are preparing food in a kitchen with the words happy thanksgiving written above them
media.tenor.com
November 28, 2024 at 8:13 AM
#retailmedia panel this morning with @superdrug.bsky.social and tech providers.
November 21, 2024 at 9:54 AM
Full house!
November 21, 2024 at 9:29 AM
Gubbins: Who owns the transaction data in shoppable CTV?
Ginger May and Sphere Retail Media and CCTV event
November 21, 2024 at 9:28 AM
If you want me to follow you, you should post things. And let me know, because this has gotten a bit out of hand.
a dog is standing on a brick sidewalk and looking up at the sky .
ALT: a dog is standing on a brick sidewalk and looking up at the sky .
media.tenor.com
November 20, 2024 at 6:04 PM
I like them both.
November 20, 2024 at 10:01 AM
It's so CLOSE!

But yet, so far.
How the Andromeda galaxy would look from Earth if it were brighter
November 20, 2024 at 8:14 AM
Retail Media stats from Ecommert: 28% retail media spend growth, driven by ⬆️ imps and click volume, not pricing
November 19, 2024 at 11:06 AM
Retail Media tech stacks - such a huge opportunity and UNDER resourced. If you're a retailer who wants to do it all yourself, what do you choose for:
1️⃣ AdServer
2️⃣ Campaign Mgmt
3️⃣ DSP
4️⃣ CDP
5️⃣ Clean Room
6️⃣ Creative Tech
7️⃣ Visualization
8️⃣ Measurement
9️⃣ Payments
?
#retailmedia #adtech
November 18, 2024 at 5:18 PM
Somebody wants me to work on the sofa.
#dogsofadtech
November 18, 2024 at 9:50 AM
Now I'd like to have a slavic last name that ends "bsky" like, I don't know, Krebsky?
November 17, 2024 at 12:54 PM
From my feed (full dis, I asked for "pets") I'd say Bluesky is 60% cats, 30% dogs, 10% other. #changetheratio
November 15, 2024 at 5:58 PM
Here for the adtech, staying for the lolz.
November 14, 2024 at 2:37 PM