Alex Tait
@alextait.bsky.social
Co-founder of reformpoliticalads.bsky.social, Founder of Entropy. Previous includes Unilever Media Director, AmericanExpress and RoyalMail.
Pinned
Alex Tait
@alextait.bsky.social
· Dec 14
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇
go.bsky.app/KGUe8Lj
go.bsky.app/KGUe8Lj
Reposted by Alex Tait
Lord Puttnam has given an excellent interview in @bylinetimes.bsky.social following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning".
You can read it here. www.bylinesupplement.com/p/mistrust-i...
You can read it here. www.bylinesupplement.com/p/mistrust-i...
‘Mistrust is Populism’s Weapon’: Lord Puttnam on the Death of Public Trust – and How to Resurrect It
The former Labour peer warns that Britain’s democratic crisis is rooted in a collapse of trust – and in the stories politicians tell to exploit it
www.bylinesupplement.com
November 6, 2025 at 7:14 PM
Lord Puttnam has given an excellent interview in @bylinetimes.bsky.social following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning".
You can read it here. www.bylinesupplement.com/p/mistrust-i...
You can read it here. www.bylinesupplement.com/p/mistrust-i...
Reposted by Alex Tait
Hear from @greenparty.org.uks @elliechowns.bsky.social making some excellent points about what we need to see in the upcoming Elections Bill.
She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".
She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".
November 5, 2025 at 11:02 AM
Hear from @greenparty.org.uks @elliechowns.bsky.social making some excellent points about what we need to see in the upcoming Elections Bill.
She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".
She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".
Reposted by Alex Tait
Ahead of the Elections Bill we've held a key meeting at the House of Commons on "preventing disinformation and misinformation in campaigning".
Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.
Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.
October 28, 2025 at 6:15 PM
Ahead of the Elections Bill we've held a key meeting at the House of Commons on "preventing disinformation and misinformation in campaigning".
Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.
Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.
Reposted by Alex Tait
🙃 “If you advertise a packet of crisps there’s four different sets of regulations you have to abide by. If you’re advertising for a political campaign there’s practically none.”
@alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising
@alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising
October 27, 2025 at 6:14 PM
🙃 “If you advertise a packet of crisps there’s four different sets of regulations you have to abide by. If you’re advertising for a political campaign there’s practically none.”
@alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising
@alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising
Reposted by Alex Tait
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
July 17, 2025 at 6:24 PM
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
Reposted by Alex Tait
UK MPs talking about restoring trust in politics take note.
Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE
Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE
Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE
Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE
Zali Steggall MP explains how she has introduced two bills to prohibit misleading political ads.
YouTube video by Reform Political Advertising
youtu.be
May 11, 2025 at 11:46 AM
UK MPs talking about restoring trust in politics take note.
Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE
Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE
Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE
Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE
Reposted by Alex Tait
🧵How much did unregulated election advertising distort the election results?
Let’s look at a few of the wafer-thin margins:
- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
Let’s look at a few of the wafer-thin margins:
- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
May 3, 2025 at 3:06 PM
🧵How much did unregulated election advertising distort the election results?
Let’s look at a few of the wafer-thin margins:
- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
Let’s look at a few of the wafer-thin margins:
- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
Reposted by Alex Tait
🧵We've just published our review of the 2025 local council and mayoral elections.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
April 30, 2025 at 7:20 AM
🧵We've just published our review of the 2025 local council and mayoral elections.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
Reposted by Alex Tait
🗳️ With polls this tight, honesty matters.
Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?
If they won’t, do they deserve your vote?
Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/
Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?
If they won’t, do they deserve your vote?
Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/
April 29, 2025 at 6:01 PM
🗳️ With polls this tight, honesty matters.
Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?
If they won’t, do they deserve your vote?
Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/
Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?
If they won’t, do they deserve your vote?
Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/
Reposted by Alex Tait
🗳️Politicians often talk about rebuilding trust.
More than 20% of UK mayoral candidates so far are backing it with action.
Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".
It takes 1 minute.
👇
reformpoliticaladvertising.org/take-action/...
More than 20% of UK mayoral candidates so far are backing it with action.
Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".
It takes 1 minute.
👇
reformpoliticaladvertising.org/take-action/...
April 24, 2025 at 8:36 PM
🗳️Politicians often talk about rebuilding trust.
More than 20% of UK mayoral candidates so far are backing it with action.
Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".
It takes 1 minute.
👇
reformpoliticaladvertising.org/take-action/...
More than 20% of UK mayoral candidates so far are backing it with action.
Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".
It takes 1 minute.
👇
reformpoliticaladvertising.org/take-action/...
Reposted by Alex Tait
Help us keep up our momentum...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
April 23, 2025 at 7:28 PM
Help us keep up our momentum...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Reposted by Alex Tait
Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans.
That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
Get in touch to find out more.
That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
Get in touch to find out more.
April 10, 2025 at 1:12 PM
Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans.
That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
Get in touch to find out more.
That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
Get in touch to find out more.
I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them.
A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...
A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...
Measuring the incremental impact of influencers - Entropy
This blog summarises the key points from a recent Entropy & ISBA webinar looking at how to measure ROI of influencer marketing activity
entropyconsulting.io
March 14, 2025 at 10:23 AM
I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them.
A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...
A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...
Reposted by Alex Tait
Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow
#adtech #martech #measurement
go.bsky.app/KGUe8Lj
#adtech #martech #measurement
go.bsky.app/KGUe8Lj
February 10, 2025 at 9:10 PM
Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow
#adtech #martech #measurement
go.bsky.app/KGUe8Lj
#adtech #martech #measurement
go.bsky.app/KGUe8Lj
@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj
February 10, 2025 at 9:00 PM
@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj
@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj
February 4, 2025 at 8:54 PM
@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj
Reposted by Alex Tait
5 years on from Brexit.
We couldn’t get an ad as misleading and impactful as this again could we?
We are absolutely bound to as there are no rules to prevent it.
And by the way our elections are littered with misleading ads.
See examples on our site.
reformpoliticaladvertising.org/resources/
We couldn’t get an ad as misleading and impactful as this again could we?
We are absolutely bound to as there are no rules to prevent it.
And by the way our elections are littered with misleading ads.
See examples on our site.
reformpoliticaladvertising.org/resources/
February 1, 2025 at 10:39 AM
5 years on from Brexit.
We couldn’t get an ad as misleading and impactful as this again could we?
We are absolutely bound to as there are no rules to prevent it.
And by the way our elections are littered with misleading ads.
See examples on our site.
reformpoliticaladvertising.org/resources/
We couldn’t get an ad as misleading and impactful as this again could we?
We are absolutely bound to as there are no rules to prevent it.
And by the way our elections are littered with misleading ads.
See examples on our site.
reformpoliticaladvertising.org/resources/
Reposted by Alex Tait
Thanks to John Johnston for featuring us in his excellent @politico.eu newsletter this week.
You can read it here. 👇
www.politico.eu/newsletter/p...
You can read it here. 👇
www.politico.eu/newsletter/p...
January 30, 2025 at 10:30 PM
Thanks to John Johnston for featuring us in his excellent @politico.eu newsletter this week.
You can read it here. 👇
www.politico.eu/newsletter/p...
You can read it here. 👇
www.politico.eu/newsletter/p...
@branwell.bsky.social thanks for the follow I'll add you to my starter pack.
January 19, 2025 at 6:18 PM
@branwell.bsky.social thanks for the follow I'll add you to my starter pack.
Reposted by Alex Tait
Our interview in @nation.cymru this week:
Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation.
@rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social
nation.cymru/news/wales-c...
Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation.
@rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social
nation.cymru/news/wales-c...
Wales can be a trail-blazer in ensuring fact-based political claims are accurate, says expert
Martin Shipton The co-founder of a campaign to reform political advertising has told Nation.Cymru that Wales could lead the way by becoming the first country in the UK to insist that such messaging sh...
nation.cymru
January 9, 2025 at 8:37 PM
Our interview in @nation.cymru this week:
Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation.
@rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social
nation.cymru/news/wales-c...
Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation.
@rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social
nation.cymru/news/wales-c...
Reposted by Alex Tait
Yes it was a very good meeting of those who want to be constructive about how to make British democracy better.
This was a good meeting of minds before Christmas hosted by @fairvoteuk.bsky.social with @gavinesler.bsky.social that discussed various measures to protect democracy.
Thanks to the MPs and Lords that took part including Mark Drakeford, Emma Best and @elliechowns.bsky.social.
Thanks to the MPs and Lords that took part including Mark Drakeford, Emma Best and @elliechowns.bsky.social.
January 6, 2025 at 8:02 PM
Yes it was a very good meeting of those who want to be constructive about how to make British democracy better.
Reposted by Alex Tait
🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken.
2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is.
Below are some "highlights".
2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is.
Below are some "highlights".
January 1, 2025 at 12:21 AM
🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken.
2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is.
Below are some "highlights".
2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is.
Below are some "highlights".
Reposted by Alex Tait
We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year.
👇
entropyconsulting.io/entropys-top...
Have a great festive break.
👇
entropyconsulting.io/entropys-top...
Have a great festive break.
Entropy’s Top 5 Blogs of 2024 - Entropy
This blog lists Entropy's 5 most read articles of 2024, including the hot topics of retail media, marketing measurement and influencer impact
entropyconsulting.io
December 19, 2024 at 7:37 PM
We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year.
👇
entropyconsulting.io/entropys-top...
Have a great festive break.
👇
entropyconsulting.io/entropys-top...
Have a great festive break.