Sylvia Hayes
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sylviahayes.bsky.social
Sylvia Hayes
@sylviahayes.bsky.social
Research Fellow in Centre for Climate Communication and Data Science

📍University of Exeter
🔎Climate communication, visual imagery, media

🌐https://experts.exeter.ac.uk/35888-sylvia-hayes
✉️s.hayes3@exeter.ac.uk
📸 Climate journalism isn’t just about words - my new paper with Saffron O'Neill shows how images can balance objectivity with powerful storytelling.

journals.sagepub.com/doi/10.1177/...
August 27, 2025 at 9:23 AM
Friends at #ICA25! Looking forward to my presentation later today at 3pm on my paper "Transformative Journalism, Quiet Advocacy, and the Seductive Power of Imagery in Digital Climate Niche Journalism" from my PhD research!
Hope to see you there, but if not, reach out for a coffee!
#ICA
June 13, 2025 at 1:54 PM
🎉 New paper! This work has lived as a cool interactive @carbonbrief.org piece here: interactive.carbonbrief.org/how-uk-newsp... since 2021, but is now *finally* also a published academic journal article in Public Understanding of Science: doi.org/10.1177/0963...
LinkedIn
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lnkd.in
March 13, 2025 at 12:05 PM
Reposted by Sylvia Hayes
Check out @jonathan-growcott.bsky.social's new paper!

It's always exciting to see what others in my PhD cohort are up to - ours is an interdisciplinary program so there's such a range of research going on.

I'm no expert on ecology, but these Loud Leopards seem pretty cool🐆📢
Very grateful to have my research highlighted by BES!

@wildcru.bsky.social
@uniexecec.bsky.social

This paper is now out and can be accessed here 🥳

zslpublications.onlinelibrary.wiley.com/doi/10.1002/...
January 16, 2025 at 10:52 AM
Our updated editorials analysis for 2024...

🚨 Record levels of opposition to climate action in 2024 UK editorials

🚨 This is the third year in a row that opposition levels have increased

Always a pleasure to work with the amazing @carbonbrief.org and @joshgabbatiss.bsky.social on this analysis!
NEW – Analysis: UK newspaper editorials attacked Ed Miliband relentlessly throughout 2024 | @joshgabbatiss.bsky.social @sylviahayes.bsky.social

Read here: https://buff.ly/3WfFpL3
January 10, 2025 at 10:26 AM
Reposted by Sylvia Hayes
Excited to learn that our poster was chosen as runner up for the poster prize 🥳 Thanks to everyone who voted on our two provocations and to the #AI4NZ conference organisers!
#PosterDesign #SciComm
🎤 Great to present our paper "How does Gen-AI see Climate Change?" at the first ever AI for Net Zero Conference on behalf of the great author team!

💡 We were excited to bring some social science to the discussion & have already had great conversations

@veronicaawhite.bsky.social
@c3ds.bsky.social
December 20, 2024 at 3:29 PM
OUT NOW: our book The Psychgeist of Pop Culture: Taylor Swift 🎉

📘 Free PDF and option to purchase paperback both here: works.hcommons.org/records/1wcf...
LinkedIn
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lnkd.in
December 17, 2024 at 4:11 PM
This is absolutely fascinating from the brilliant @profgillian.bsky.social and couldn't come at a better time as myself and @veronicaawhite.bsky.social are having many conversations with AI experts on Gen-AI imagery in a climate/journalism context

visualmethodculture.wordpress.com/2024/12/16/o...
on criticising AI-generated images for not looking photographic
I’ve just read Roland Meyer’s admirably clear critique in the journal Rrrreflect of the imagery generated by OpenAI’s Sora (Roland has developed an extensive critique of Midjourne…
visualmethodculture.wordpress.com
December 17, 2024 at 2:57 PM
🎤 Great to present our paper "How does Gen-AI see Climate Change?" at the first ever AI for Net Zero Conference on behalf of the great author team!

💡 We were excited to bring some social science to the discussion & have already had great conversations

@veronicaawhite.bsky.social
@c3ds.bsky.social
December 17, 2024 at 12:12 PM
Reposted by Sylvia Hayes
Our interactive poster is up in the Forum at the first ever AI for Net Zero conference, hosted at @exeter.ac.uk. Come share your views on AI-generated climate imagery!
#AI4NZ @sylviahayes.bsky.social
December 16, 2024 at 4:13 PM
🎉My new paper with Saffron O'Neill just published:

Visual Politics, Protest, and Power: Who Shaped the Climate Visual Discourse at COP26?
tinyurl.com/bdzm9j4z

Summary report: shorturl.at/JT4xS

We analysed images of COP & spoke to journalists/photographers/editors present
Visual Politics, Protest, and Power: Who Shaped the Climate Visual Discourse at COP26?
Despite the importance of visual imagery for how people conceptualise issues in the news media, most research on journalism and communication prioritises textual media. This research examines the v...
tinyurl.com
December 11, 2024 at 12:00 PM
Hi! I'm Sylvia, researcher at University of Exeter (UK) focusing on visual climate change communication 📷🌍

My expertise is in photography, journalism, pub engagement w/ climate change, and visual comms

If you want to say hi or work with me please get in touch! 👋

S.hayes3@exeter.ac.uk
December 10, 2024 at 4:53 PM