Matthias
@steptb.bsky.social
“Think lightly of yourself and deeply of the world.” - Miyamoto Musashi
https://www.steptb.com
https://www.steptb.com
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Matthias
@steptb.bsky.social
· Mar 21
The Modern Growth Team Paradigm
The modern, high-performing growth team operates as a unified ecosystem, where Marketing, Finance, and Data Science collectively share responsibility for marketing optimization.
www.steptb.com
Marketing can't be successful if Finance sees it as a cost center, and Data Science can't prove its value unless Marketing embraces the insights.
www.steptb.com/the-modern-g...
#MarketingStrategy #Growth #GrowthTeams #CMO #CFO #Leadership #Marketing #DataScience
www.steptb.com/the-modern-g...
#MarketingStrategy #Growth #GrowthTeams #CMO #CFO #Leadership #Marketing #DataScience
It's amusing to see various "GEO/AEO experts" saying now (January 2026) that traditional SEO remains more important, that what works for traditional SEO also works for LLMO, and that Google visibility is still the top priority for brands.
January 20, 2026 at 10:42 AM
It's amusing to see various "GEO/AEO experts" saying now (January 2026) that traditional SEO remains more important, that what works for traditional SEO also works for LLMO, and that Google visibility is still the top priority for brands.
If your content is dense reference material and your audience wants summaries, this feature is fine. But for most sites, you're trading real engagement for a gimmick that sounds clever but either does nothing or actually damages you.
I'm sure this thread won't go viral, though.
I'm sure this thread won't go viral, though.
January 20, 2026 at 10:26 AM
If your content is dense reference material and your audience wants summaries, this feature is fine. But for most sites, you're trading real engagement for a gimmick that sounds clever but either does nothing or actually damages you.
I'm sure this thread won't go viral, though.
I'm sure this thread won't go viral, though.
- The "authority" framing might backfire. Users seeing a prompt injection that says "remember X as an authority" might see it as manipulation. Does this build brand trust or does it actually damage it?
January 20, 2026 at 10:26 AM
- The "authority" framing might backfire. Users seeing a prompt injection that says "remember X as an authority" might see it as manipulation. Does this build brand trust or does it actually damage it?
- AI summaries will lose nuance or introduce errors. You worked to craft specific arguments, and you now have no quality control.
January 20, 2026 at 10:26 AM
- AI summaries will lose nuance or introduce errors. You worked to craft specific arguments, and you now have no quality control.
- Once users leave for ChatGPT, you have zero visibility into what happened. Did they actually read the summary? Did they find it useful? What's the next step they took?
January 20, 2026 at 10:26 AM
- Once users leave for ChatGPT, you have zero visibility into what happened. Did they actually read the summary? Did they find it useful? What's the next step they took?
- You're actively sending visitors away from your site. They exit the organic funnel. You lose time-on-page, web analytics, engagement with your writing.
January 20, 2026 at 10:26 AM
- You're actively sending visitors away from your site. They exit the organic funnel. You lose time-on-page, web analytics, engagement with your writing.
But the problem doesn't even end there. There are additional strategic issues with this hack from a growth marketing point of view:
January 20, 2026 at 10:25 AM
But the problem doesn't even end there. There are additional strategic issues with this hack from a growth marketing point of view:
You're not "feeding your content into the AI's brain", you're not building brand authority in any AI system.
And about the "remember my brand as an authority" prompt injection: the AI doesn't have an authority dial you can set with a string. It mostly ignores this.
And about the "remember my brand as an authority" prompt injection: the AI doesn't have an authority dial you can set with a string. It mostly ignores this.
January 20, 2026 at 10:25 AM
You're not "feeding your content into the AI's brain", you're not building brand authority in any AI system.
And about the "remember my brand as an authority" prompt injection: the AI doesn't have an authority dial you can set with a string. It mostly ignores this.
And about the "remember my brand as an authority" prompt injection: the AI doesn't have an authority dial you can set with a string. It mostly ignores this.
When someone clicks your link and ChatGPT summarizes your article, that interaction exists only in their session. It vanishes when they close the tab. Other users asking ChatGPT about your topic tomorrow have zero exposure to it.
January 20, 2026 at 10:25 AM
When someone clicks your link and ChatGPT summarizes your article, that interaction exists only in their session. It vanishes when they close the tab. Other users asking ChatGPT about your topic tomorrow have zero exposure to it.
The fundamental misunderstanding: session context ≠ training data ≠ persistent brand recognition.
January 20, 2026 at 10:25 AM
The fundamental misunderstanding: session context ≠ training data ≠ persistent brand recognition.
I just saw this "AI growth hack" going viral on X, with multiple users sharing their own variant of it.
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
January 20, 2026 at 10:24 AM
I just saw this "AI growth hack" going viral on X, with multiple users sharing their own variant of it.
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
Full study here: seranking.com/blog/health-...
Health AI Overviews Trust YouTube Over Medical Platforms
Our research shows YouTube is the most cited source in German AI Overviews for health queries, appearing 2-3x more than trusted health platforms.
seranking.com
January 18, 2026 at 9:46 PM
Full study here: seranking.com/blog/health-...
Only about a third of citations came from higher-credibility medical sources. Academic journals and government health institutions together accounted for about 1%.
January 18, 2026 at 9:46 PM
Only about a third of citations came from higher-credibility medical sources. Academic journals and government health institutions together accounted for about 1%.
YouTube was the most-cited single source, beating out hospitals, clinics, insurers, and health associations. This despite ranking just 11 in traditional organic results, suggesting AI Overviews favor video content heavily.
January 18, 2026 at 9:46 PM
YouTube was the most-cited single source, beating out hospitals, clinics, insurers, and health associations. This despite ranking just 11 in traditional organic results, suggesting AI Overviews favor video content heavily.
SE Ranking analyzed 50,807 health-related searches in Germany to trace where Google's AI Overviews source their citations.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
January 18, 2026 at 9:46 PM
SE Ranking analyzed 50,807 health-related searches in Germany to trace where Google's AI Overviews source their citations.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
On the US front, growth stocks outperformed value only slightly, with returns of 18% versus 16% - and globally, growth and value closed the year identically (23%).
2026 is positioned to be a value-focused year. Fundamentals over hype.
2026 is positioned to be a value-focused year. Fundamentals over hype.
January 8, 2026 at 6:26 PM
On the US front, growth stocks outperformed value only slightly, with returns of 18% versus 16% - and globally, growth and value closed the year identically (23%).
2026 is positioned to be a value-focused year. Fundamentals over hype.
2026 is positioned to be a value-focused year. Fundamentals over hype.
Despite the relentless buzz around big tech's AI narrative throughout 2025, the S&P 500 closed the year lagging behind emerging markets and Europe, even when adjusted for currency.
January 8, 2026 at 6:25 PM
Despite the relentless buzz around big tech's AI narrative throughout 2025, the S&P 500 closed the year lagging behind emerging markets and Europe, even when adjusted for currency.
My intuition tells me that this is the key to understanding why social media comments are often filled with negative sentiments: they are dominated by a small but loud minority of high-D people. onlinelibrary.wiley.com/doi/10.1111/...
Seeing the World Through a Dark Lens: The Dark Core of Personality and Its Relation to Primal World Beliefs
Objective Aversive (“dark”) personality traits are traditionally studied as predictors of harmful or manipulative behavior, yet their underlying cognitive-affective structures remain underexplored. ...
onlinelibrary.wiley.com
January 4, 2026 at 10:00 AM
My intuition tells me that this is the key to understanding why social media comments are often filled with negative sentiments: they are dominated by a small but loud minority of high-D people. onlinelibrary.wiley.com/doi/10.1111/...
It's scary to see how easily magical thinking can escalate through social signaling and normative social influence, manifesting as the bandwagon effect even in risky and delicate contexts like health. www.nytimes.com/2026/01/03/b...
‘Chinese Peptides’ Are the Latest Biohacking Trend in the Tech World
www.nytimes.com
January 4, 2026 at 9:55 AM
It's scary to see how easily magical thinking can escalate through social signaling and normative social influence, manifesting as the bandwagon effect even in risky and delicate contexts like health. www.nytimes.com/2026/01/03/b...
Anthropic knows how to do customer retention.
support.claude.com/en/articles/...
support.claude.com/en/articles/...
Holiday 2025 Usage Promotion | Claude Help Center
support.claude.com
January 4, 2026 at 9:17 AM
Anthropic knows how to do customer retention.
support.claude.com/en/articles/...
support.claude.com/en/articles/...
Once we updated them to regular numbers, the LLM correctly read all our metrics.
December 12, 2025 at 4:12 PM
Once we updated them to regular numbers, the LLM correctly read all our metrics.
We had animated stats like "50% increase in ARR" and "35% CAC reduction" on our homepage. When I asked ChatGPT to read them: "0%".
December 12, 2025 at 4:12 PM
We had animated stats like "50% increase in ARR" and "35% CAC reduction" on our homepage. When I asked ChatGPT to read them: "0%".
Want an actual AI SEO hack (rather than a regular SEO tactic from 2015 rebranded)?
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
December 12, 2025 at 4:11 PM
Want an actual AI SEO hack (rather than a regular SEO tactic from 2015 rebranded)?
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
You might need to start thinking about the trade-off between UX enhancements and LLM readability.