61 is the magic number #GEO #AEO #LLMO

Paying a lot of money for a sponsored article on WSJ just to associate your brand with generic slop. Not even having the decency to fix the "in today's evolving landscape". So cringe.

Cashing out at +46% in 4 months.
It was hands down the most obvious Q1-Q2 play this year, derived purely from first principles. But people will keep wasting their time and money on hype chasing.
#Investing #AI $GOOG $GOOGL

The graph showing the top 10 US companies’ market cap share has been widely shared, highlighting a surge in market concentration (12% -> 37% in 1990-2025). But when you adjust for the declining number of publicly traded companies (from ~8,000 to ~3,900), the picture shifts significantly.

I have to thank all the AI enthusiasts proclaiming Google's demise in 2025. 31% ROI in not even 4 months. Follow me for more financial advice I guess 😂 $GOOGL

It appears that the type of content #AISearch is actually killing is not blogs, but rather free tool pages.
Meanwhile, product pages are receiving a boost.

Credit to @ahrefs.bsky.social

Google search results prioritize content from Reddit with a 10x to 22x higher weighting compared to its competitors (@semrushofficial.bsky.social data), yet we're supposed to believe the proliferating black box automations in Google Ads aren't biased in their channels' favor. Make this make sense.

Truly shameful what's become of lastminute. Joined in Q3'18, our team helped drive stock to its peak! Then COVID crashed it. We worked hard & recovered. Then C-level legal mess & promoting the worst people sank the company. Talent fled, stock crumbled. Bad leadership kills. #Management

There are at least three key rules for smart advertising budget allocation.

#MarketingStrategy #PerformanceMarketing #GrowthMarketing #BudgetAllocation #CMO #StartupMarketing #Branding #MarketingTips

“I just used Occam’s Razor”, “you should just use Occam’s Razor”; this is a common piece of advice in decision-making, but Occam’s Razor is actually not a single, clear-cut rule. It has multiple interpretations, each with different implications.
www.steptb.com/just-use-occ...

The absurd priority Google gives to #Reddit in search results (plus, it seems to be the only one that cares about Quora).

Credit to @semrushofficial.bsky.social for the viz.

#SEO #AISEO #SEM #LLMO #OrganicSearch

𝗧𝗵𝗲 𝟵𝟱/𝟱 𝗥𝘂𝗹𝗲:

Being mentioned in LLM answers strongly correlates with ranking organically on Google. But backlinks don't seem to matter.
So far, this has been the one key difference between SEO & LLMO I've seen unveiled by research.
Credit to SeerInteractive for the insights.

#SEO #AISEO #LLMO #AI #OrganicGrowth

Rethinking SMART Goals: www.steptb.com/rethinking-s...

#smartgoals #management #frameworks #goalsetting #performance

Non-2025 #prediction: non-customizable #feeds are destined to disappear and will one day be remembered as a bad UX trend from the past.

A study of 11,000+ people across 26 countries shows people strongly prefer direct control over their online #content.

#psychology #ux #ai #behavioraleconomics

You're a true Paid Search expert if you know this option has actually been "available" all along 😉

So yeah, wonder what the blocker is for lists.

#paidsearch #sem #googleads #ppc #pmax

2025 budget squeeze incoming. The good news? You can cut your #Marketing waste without cutting your staff.
@bluealphaai.bsky.social reveals exactly where your budget bleeds, so you can maximize ROI with zero data science overhead - our platform does the heavy lifting.

#AIAgents #CMO #ROI