Soumaya Keynes
@soumayakeynes.ft.com
Book writer ("How to Win a Trade War")
Economics columnist at the Financial Times https://www.ft.com/soumaya-keynes
Host of The Economics Show podcast https://link.chtbl.com/economicsshow
Singer-songwriter http://bit.ly/2Z6gvjp
Economics columnist at the Financial Times https://www.ft.com/soumaya-keynes
Host of The Economics Show podcast https://link.chtbl.com/economicsshow
Singer-songwriter http://bit.ly/2Z6gvjp
Pinned
Soumaya Keynes
@soumayakeynes.ft.com
· Dec 19
How to Win a Trade War by Soumaya Keynes, Chad Bown | Waterstones
Buy How to Win a Trade War by Soumaya Keynes, Chad Bown from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £25.
www.waterstones.com
...I did it!
In 2025 I:
1. Had a baby
2. Wrote a book
3. Did absolutely nothing else
Filed the book last night, please celebrate with me by preordering it...
(it's fun! you'll enjoy it!)
UK: www.waterstones.com/book/how-to-...
US: www.simonandschuster.com/books/How-to...
In 2025 I:
1. Had a baby
2. Wrote a book
3. Did absolutely nothing else
Filed the book last night, please celebrate with me by preordering it...
(it's fun! you'll enjoy it!)
UK: www.waterstones.com/book/how-to-...
US: www.simonandschuster.com/books/How-to...
Dealing with the 1st pass of my book manuscript and... no thank you Adobe.
February 7, 2026 at 8:31 PM
Dealing with the 1st pass of my book manuscript and... no thank you Adobe.
New podcast alert!
For this week's edition of The Economics Show, I interviewed Tyler Cowen on the economics of food, though the conversation ended up a bit broader than that.
Links to listen here:
www.ft.com/content/4c85...
For this week's edition of The Economics Show, I interviewed Tyler Cowen on the economics of food, though the conversation ended up a bit broader than that.
Links to listen here:
www.ft.com/content/4c85...
February 6, 2026 at 10:07 AM
New podcast alert!
For this week's edition of The Economics Show, I interviewed Tyler Cowen on the economics of food, though the conversation ended up a bit broader than that.
Links to listen here:
www.ft.com/content/4c85...
For this week's edition of The Economics Show, I interviewed Tyler Cowen on the economics of food, though the conversation ended up a bit broader than that.
Links to listen here:
www.ft.com/content/4c85...
Reposted by Soumaya Keynes
Is AI already making us more productive? It's easy to scoff, but the world is rubbish so for my @financialtimes.com column this week I went searching for glimmers of hope in the data.
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
Where is AI showing up in the productivity data?
[FREE TO READ] Signs of its effects are already starting to peek through
as.ft.com
February 5, 2026 at 10:48 AM
Is AI already making us more productive? It's easy to scoff, but the world is rubbish so for my @financialtimes.com column this week I went searching for glimmers of hope in the data.
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
Is AI already making us more productive? It's easy to scoff, but the world is rubbish so for my @financialtimes.com column this week I went searching for glimmers of hope in the data.
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
Where is AI showing up in the productivity data?
[FREE TO READ] Signs of its effects are already starting to peek through
as.ft.com
February 5, 2026 at 10:48 AM
Is AI already making us more productive? It's easy to scoff, but the world is rubbish so for my @financialtimes.com column this week I went searching for glimmers of hope in the data.
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
1st 300 clicks free to read:
as.ft.com/r/55317e0a-f...
Reposted by Soumaya Keynes
Quite marvellous from @soumayakeynes.ft.com
www.ft.com/content/d6fd... Where is AI showing up in the productivity data?
www.ft.com/content/d6fd... Where is AI showing up in the productivity data?
February 5, 2026 at 8:22 AM
Quite marvellous from @soumayakeynes.ft.com
www.ft.com/content/d6fd... Where is AI showing up in the productivity data?
www.ft.com/content/d6fd... Where is AI showing up in the productivity data?
Reposted by Soumaya Keynes
"The study supports both sides’ view of markets — they make it easier to co-operate with strangers but potentially weaken ties closer to home."
Do markets make us moral?
@soumayakeynes.ft.com: www.ft.com/content/3c33...
#TOK #HumanSciences #Ethics
Do markets make us moral?
@soumayakeynes.ft.com: www.ft.com/content/3c33...
#TOK #HumanSciences #Ethics
Do markets make us moral?
New research describes how commerce shaped our culture
www.ft.com
February 1, 2026 at 6:46 AM
"The study supports both sides’ view of markets — they make it easier to co-operate with strangers but potentially weaken ties closer to home."
Do markets make us moral?
@soumayakeynes.ft.com: www.ft.com/content/3c33...
#TOK #HumanSciences #Ethics
Do markets make us moral?
@soumayakeynes.ft.com: www.ft.com/content/3c33...
#TOK #HumanSciences #Ethics
Reposted by Soumaya Keynes
Do markets make us moral? There's no simple answer, but there is an interesting one ...
Read @soumayakeynes.ft.com in today's #FTEdit 👉 ft.trib.al/1V1C89L
Then take today's #FTEdit poll 🗳️ ft.trib.al/16kXeRM
Read @soumayakeynes.ft.com in today's #FTEdit 👉 ft.trib.al/1V1C89L
Then take today's #FTEdit poll 🗳️ ft.trib.al/16kXeRM
January 29, 2026 at 3:52 PM
Do markets make us moral? There's no simple answer, but there is an interesting one ...
Read @soumayakeynes.ft.com in today's #FTEdit 👉 ft.trib.al/1V1C89L
Then take today's #FTEdit poll 🗳️ ft.trib.al/16kXeRM
Read @soumayakeynes.ft.com in today's #FTEdit 👉 ft.trib.al/1V1C89L
Then take today's #FTEdit poll 🗳️ ft.trib.al/16kXeRM
Here’s this week’s column-song…
January 30, 2026 at 10:16 AM
Here’s this week’s column-song…
Reposted by Soumaya Keynes
This is such a fascinating article. A short read that is very well worth your time.
Do markets make us moral? In my column this week I wrote about a super-interesting study using historical data to explore how markets have shaped culture.
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
Do markets make us moral?
[FREE TO READ] New research describes how commerce shaped our culture
as.ft.com
January 29, 2026 at 10:21 AM
This is such a fascinating article. A short read that is very well worth your time.
Do markets make us moral? In my column this week I wrote about a super-interesting study using historical data to explore how markets have shaped culture.
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
Do markets make us moral?
[FREE TO READ] New research describes how commerce shaped our culture
as.ft.com
January 29, 2026 at 10:16 AM
Do markets make us moral? In my column this week I wrote about a super-interesting study using historical data to explore how markets have shaped culture.
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
1st 300 clicks free to read...
as.ft.com/r/b02da2ad-d...
January 28, 2026 at 11:54 AM
A reminder that the announcements re the India-EU trade deal are a bit like seeing someone’s dating profile. They have chosen what to share. What really matters is what you see when they turn up in person… (the deal’s text) which may not be for ages.
January 27, 2026 at 10:39 AM
A reminder that the announcements re the India-EU trade deal are a bit like seeing someone’s dating profile. They have chosen what to share. What really matters is what you see when they turn up in person… (the deal’s text) which may not be for ages.
Maybe the president saw this and decided to help me out
(US tariffs on SK collagen masks => more for instagram-addled Brits)
(US tariffs on SK collagen masks => more for instagram-addled Brits)
Have now spent more time on instagram over the past 48 hours than I had in the prev roughly 10 years, and have very suddenly developed a strong urge to spend vast sums of money on South Korean skincare products
January 26, 2026 at 11:27 PM
Maybe the president saw this and decided to help me out
(US tariffs on SK collagen masks => more for instagram-addled Brits)
(US tariffs on SK collagen masks => more for instagram-addled Brits)
Types of trade deal:
- Our multinational companies want to integrate with places that have low-paid workers to make them competitive
- Desperate attempt to integrate so that we don't kill each other
- Nasty meanies over there are being horrid THIS WILL SHOW THEM
- Our diplomats were bored
- Our multinational companies want to integrate with places that have low-paid workers to make them competitive
- Desperate attempt to integrate so that we don't kill each other
- Nasty meanies over there are being horrid THIS WILL SHOW THEM
- Our diplomats were bored
January 26, 2026 at 11:22 PM
Types of trade deal:
- Our multinational companies want to integrate with places that have low-paid workers to make them competitive
- Desperate attempt to integrate so that we don't kill each other
- Nasty meanies over there are being horrid THIS WILL SHOW THEM
- Our diplomats were bored
- Our multinational companies want to integrate with places that have low-paid workers to make them competitive
- Desperate attempt to integrate so that we don't kill each other
- Nasty meanies over there are being horrid THIS WILL SHOW THEM
- Our diplomats were bored
Tariff categories:
- IT LOOKED AT ME FUNNY SO I TARIFFED IT
- You may not be a nail but I am tariff hammer and I will hit you
- My budget deficit, it is so large
- Gimme your lunch money or I will tariff you
- Response to legit economic / geopolitical grievance
- IT LOOKED AT ME FUNNY SO I TARIFFED IT
- You may not be a nail but I am tariff hammer and I will hit you
- My budget deficit, it is so large
- Gimme your lunch money or I will tariff you
- Response to legit economic / geopolitical grievance
January 26, 2026 at 11:07 PM
Tariff categories:
- IT LOOKED AT ME FUNNY SO I TARIFFED IT
- You may not be a nail but I am tariff hammer and I will hit you
- My budget deficit, it is so large
- Gimme your lunch money or I will tariff you
- Response to legit economic / geopolitical grievance
- IT LOOKED AT ME FUNNY SO I TARIFFED IT
- You may not be a nail but I am tariff hammer and I will hit you
- My budget deficit, it is so large
- Gimme your lunch money or I will tariff you
- Response to legit economic / geopolitical grievance
Good morning South Korea!
January 26, 2026 at 11:00 PM
Good morning South Korea!
Have now spent more time on instagram over the past 48 hours than I had in the prev roughly 10 years, and have very suddenly developed a strong urge to spend vast sums of money on South Korean skincare products
January 26, 2026 at 6:26 PM
Have now spent more time on instagram over the past 48 hours than I had in the prev roughly 10 years, and have very suddenly developed a strong urge to spend vast sums of money on South Korean skincare products
My new year's resolution was to do more on social media, so please behold my first ever instagram reel, in which I turned my column into a song.
January 25, 2026 at 10:10 PM
My new year's resolution was to do more on social media, so please behold my first ever instagram reel, in which I turned my column into a song.
Reposted by Soumaya Keynes
So @soumayakeynes.ft.com wrote this about buying Greenland, but it turns out it already has wider application
www.ft.com/content/3fb7...
www.ft.com/content/3fb7...
January 23, 2026 at 3:01 PM
So @soumayakeynes.ft.com wrote this about buying Greenland, but it turns out it already has wider application
www.ft.com/content/3fb7...
www.ft.com/content/3fb7...
Reposted by Soumaya Keynes
What's wrong with buying a bit of territory?
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
January 22, 2026 at 12:02 PM
What's wrong with buying a bit of territory?
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
What's wrong with buying a bit of territory?
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
January 22, 2026 at 12:02 PM
What's wrong with buying a bit of territory?
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
My column this week...
as.ft.com/r/dca4d7b1-2...
1st 300 clicks free to read
January 19, 2026 at 12:33 PM
January 12, 2026 at 7:08 PM
January 10, 2026 at 9:19 AM