Sophie Mary
@sophiemmary.bsky.social
Postdoc @VUAmsterdam @Cambridge_Uni
| sociologist researching culture, care, and motherhood | previously PhD @Cambridge_Uni | she/her | cover art by Barbara Swan
| sociologist researching culture, care, and motherhood | previously PhD @Cambridge_Uni | she/her | cover art by Barbara Swan
Pinned
Sophie Mary
@sophiemmary.bsky.social
· Apr 23
Constructing a Mothers’ Culture: Affective Bargains in Branding Discourses - Sophie M Mary, Robbie Duschinsky, Barry Coughlan, Susan Dunnett, 2025
The fantasy of traditional motherhood, according to which women find fulfilment through family care, still dominates market texts. However, there is increasing ...
journals.sagepub.com
New publication🚨
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
Reposted by Sophie Mary
New article out in @sociusjournal.bsky.social.
It shows how closely linked motherhood penalties 🤰📉 and gender inequalities 👨💼💰👩💼 are by studying many local labour markets.
Thread 👇
journals.sagepub.com/doi/10.1177/...
It shows how closely linked motherhood penalties 🤰📉 and gender inequalities 👨💼💰👩💼 are by studying many local labour markets.
Thread 👇
journals.sagepub.com/doi/10.1177/...
October 13, 2025 at 4:37 PM
New article out in @sociusjournal.bsky.social.
It shows how closely linked motherhood penalties 🤰📉 and gender inequalities 👨💼💰👩💼 are by studying many local labour markets.
Thread 👇
journals.sagepub.com/doi/10.1177/...
It shows how closely linked motherhood penalties 🤰📉 and gender inequalities 👨💼💰👩💼 are by studying many local labour markets.
Thread 👇
journals.sagepub.com/doi/10.1177/...
I like to imagine Berlant came up with this sentence while trying to survive writing a grant proposal (Cruel Optimism, 2011, p.28)
May 12, 2025 at 5:54 PM
I like to imagine Berlant came up with this sentence while trying to survive writing a grant proposal (Cruel Optimism, 2011, p.28)
Reposted by Sophie Mary
Hearing the news this morning that Joshua Clover has died is very much like the ending of "The Day Lady Died," a poem which Clover wrote beautifully about: "and everyone and I stopped breathing"
April 28, 2025 at 12:10 PM
Hearing the news this morning that Joshua Clover has died is very much like the ending of "The Day Lady Died," a poem which Clover wrote beautifully about: "and everyone and I stopped breathing"
Reposted by Sophie Mary
1/ Lauren Gail Berlant (October 31, 1957 – June 28, 2021) was an American scholar, cultural theorist, and author who is regarded as "one of the most esteemed and influential literary and cultural critics in the United States." #WomanToday
April 23, 2025 at 1:00 PM
1/ Lauren Gail Berlant (October 31, 1957 – June 28, 2021) was an American scholar, cultural theorist, and author who is regarded as "one of the most esteemed and influential literary and cultural critics in the United States." #WomanToday
In Manchester this week for the British Sociological Association conference #britsoc25 💬
I’ll be presenting my work on the affects and strategies of sustaining (maternal) optimism at 9:00 on Friday!
I’ll be presenting my work on the affects and strategies of sustaining (maternal) optimism at 9:00 on Friday!
April 23, 2025 at 3:38 PM
In Manchester this week for the British Sociological Association conference #britsoc25 💬
I’ll be presenting my work on the affects and strategies of sustaining (maternal) optimism at 9:00 on Friday!
I’ll be presenting my work on the affects and strategies of sustaining (maternal) optimism at 9:00 on Friday!
New publication🚨
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
Constructing a Mothers’ Culture: Affective Bargains in Branding Discourses - Sophie M Mary, Robbie Duschinsky, Barry Coughlan, Susan Dunnett, 2025
The fantasy of traditional motherhood, according to which women find fulfilment through family care, still dominates market texts. However, there is increasing ...
journals.sagepub.com
April 23, 2025 at 10:47 AM
New publication🚨
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
How can we make sense of marketing that tells us traditional motherhood will bring us happiness, but also take up all our time, energy, and sanity? What does that contradiction mean politically?
journals.sagepub.com/doi/10.1177/...
🧵 1/3
Reposted by Sophie Mary
“It is not uncommon for a parent’s entire salary to be wiped out every month by childcare costs.”
Social worker and mother Rosie Buckland sums up the difficulties – financial and otherwise – of raising children with no support from family or community. Out now in the Magazine.
buff.ly/fb0g0Tb
Social worker and mother Rosie Buckland sums up the difficulties – financial and otherwise – of raising children with no support from family or community. Out now in the Magazine.
buff.ly/fb0g0Tb
April 11, 2025 at 10:00 AM
“It is not uncommon for a parent’s entire salary to be wiped out every month by childcare costs.”
Social worker and mother Rosie Buckland sums up the difficulties – financial and otherwise – of raising children with no support from family or community. Out now in the Magazine.
buff.ly/fb0g0Tb
Social worker and mother Rosie Buckland sums up the difficulties – financial and otherwise – of raising children with no support from family or community. Out now in the Magazine.
buff.ly/fb0g0Tb