Silence is a strategy, and it’s failing.

In 2025, being absent isn’t neutral, it hands your narrative to the loudest voice. Misinformation needs a vacuum. Don’t give it one.

You don’t need to be everywhere. But you absolutely can’t be nowhere: sologi.co/vacuum

#reputation #strategy #trust

The expert/academic on the front end, the person who knows what they're talking about and can defend it, needs a stronger voice. They need an engagement strategy.

"This is potentially the last social identity you have to create." -Jay Graber

Key insight from @wired.com's @bsky.app CEO interview: It's not about tech—it's about reclaiming control of your audience relationships from walled gardens. Read: sologi.co/4dln3j4

#DigitalStrategy #DecentralizedSocial

Decentralized platforms like Bluesky are changing how we engage.

For leaders: Own your narrative across multiple platforms.
Users now engage on 6.8 different platforms monthly—don't just add channels.

Strategy before platform.

By @jamesmartin013.bsky.social
#SocialStrategy #DecentralizedSocial

Bluesky has now added visual blue checks to complement their domain verification system. We highlighted the importance of domain validation months ago, and now they've expanded with this additional trust signal. sologi.co/Bsky-check

#DigitalStrategy #SocialMedia

Earning and continuing to earn trust with the 80%, primarily by being trustworthy and demonstrating trustworthiness, is the great engagement pursuit. This was a great conversation.

Meta's antitrust trial starting today is 'platform blindness' in action. When one company controls multiple major networks, digital perspective narrows. More on this phenomenon: sologi.co/platform-bli... #DigitalStrategy

Google says AI Overviews drive more traffic to a diverse mix of publishers. But it has never shared data to back up that claim.

@daveyalba & I spoke to 25 creators who painted a different picture. Several are out of business. One is on food stamps. Our latest: www.bloomberg.com/news/article...

🔍 Platform blindness: the hidden cost of single-network thinking

"When you live in one digital nation, you might believe the whole world thinks like your timeline. It doesn't."
Read more: sologi.co/platform-bli...

#DigitalStrategy #SocialMedia #PlatformDiplomacy

🍁 Hot take: Your domain is your digital jersey.

Using .com as a Canadian company in 2025? That's like wearing the away team's jersey at home. The crowd notices.
Read more: sologi.co/dotCA

#CanadianBusiness #DigitalStrategy #StrategicEngagement

"Nobody’s making money on meta and reels…[youtube] is helping creators really make a living" great listen 💡

YouTube shows what matters most in platform success isn't being first with features, but consistently delivering core value - in their case, sustainable income for creators. #platforms

Hey, shoutout to @jeffroach.ca for encouraging me to get into this thing…I have been “social media tired” for a long time . Hoping this platform helps me re-engage a bit.

The point, I hope, isn't to create a perfect social media discourse. The point is to have a place to go where you can see posts by people you want to see posts from and not get yelled at by humans and robots alike.

This is great! A fun assessment (and great explanation) of the social platform shift to Bsky happening that's hard to ignore now.

Bsky pro tip...