Smarty Marketing
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smartymarketing.bsky.social
Smarty Marketing
@smartymarketing.bsky.social
Boutique digital marketing agency with over 50 years of combined expertise in #SEO, viral #infographics, high-quality PR, and branding. Co-founded by SEO legend Ann Smarty. https://www.smarty.marketing/
How should content creators adapt their #SEO strategies to align with Google's AI overviews in 2025?

The key is content that can't be easily summarized! Original research, surveys, infographics, image/video-rich pages, expert tips - all helpful and unique!

Thanks, @seosmarty.bsky.social!
November 5, 2025 at 7:17 PM
Excellent quote from Madeline Jacobson of Creovai! This comes from a survey conducted by @seosmarty.bsky.social on how #SEO is evolving for AI and how core principles like creating original content worth sharing is just as valuable as ever.

Full survey here: www.annsmarty.com/p/survey-seo...
October 30, 2025 at 7:06 PM
SEO isn't dead—it's evolving and it's time to be proactive! 90% of businesses fear losing visibility as AI reshapes search. So what's being done about it?

85.7% are investing in #AI SEO & 61.2% plan to spend more on #SEO, survey by @seosmarty.bsky.social finds.

searchengineland.com/businesses-s...
90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
searchengineland.com
October 24, 2025 at 7:49 PM
Content freshness matters! Since #Reddit has become the most popular source for #AI, it is important for brands to become active, helpful members of relevant communities on the platform—or create their own. Ask us how!
October 15, 2025 at 7:04 PM
Which domains does #ChatGPT cite the most often in the United States?

@ahrefs.bsky.social
conducted an eye-opening analysis of 9.6 million ChatGPT queries to find out! Here are the results: ahrefs.com/blog/most-ci...

Are you an active part of your brand's narrative on Reddit? We can help!
September 29, 2025 at 4:31 PM
We have been creating branded content that Reddit has enjoyed and shared for over 10 years! With both AI and traditional search relying on Reddit for human-driven answers about brands more than ever, it is vital to provide helpful, unique content that helps build a positive reputation. Ask us how!
August 26, 2025 at 2:19 PM
Will links still matter for Google AI Mode (and #AI in general)? Absolutely!

Google still relies on links to determine the authority of a brand. AI also sources #Reddit for human, community-driven answers. A brand awareness strategy that unites these is vital. Ask us how!

#SEO
May 28, 2025 at 6:28 PM
Reposted by Smarty Marketing
"SEO for AI Mode, per Google" | A new post from @johnmu.com on optimizing content for AI answers hints at the future. In this must-read piece, @smartymarketing.bsky.social addresses the post & what it foretells for organic traffic. www.practicalecommerce.com/googles-opti... #ecommerce #seo #aimode
May 26, 2025 at 1:34 PM
Some of the awesome links earned through content we've made for Smarty clients in the past 60 days! 🚀

Original research is key for major publications like USA Today AND relevant local news sites. Both are fantastic for building powerful, evergreen link portfolios.

Ask us how!

#DigitalMarketing
May 20, 2025 at 3:47 PM
AI overviews have made it easier for searchers to find answers quickly without clicking on links. Fortunately, there are still ways to earn traffic - we just need to focus on action, creativity, and curiosity!

Here is @seosmarty.bsky.social's newsletter for more: lnkd.in/g4bytyzF
May 7, 2025 at 6:28 PM
Reposted by Smarty Marketing
"Get Your Products on ChatGPT Shopping" | #ChatGPT now recommends products directly in search results. @smartymarketing.bsky.social explains how merchants expose their items to the genAI platform in this terrific piece. www.practicalecommerce.com/get-your-pro... #ecommerce
May 5, 2025 at 11:04 AM
Here is a fantastic chart from @semrushofficial.bsky.social on how to improve your site's #AI visibility without starting from scratch!

Brand awareness is now important than ever - creative, consistent, and quality content is key!

#DigitalMarketing #SEO
April 29, 2025 at 4:44 PM
A nugget of wisdom from our co-founder during our Smarty Live chat about the power of #Reddit today. The brand awareness potential of Reddit is not to be underestimated or undervalued - and its power is only growing with Google's expanded partnership and its prevalence in #AI answers!
April 9, 2025 at 7:14 PM
Reposted by Smarty Marketing
"How Keywords Drive Helpful Content" | Keywords no longer guarantee rankings, but they do reveal what's on the minds of prospects. @smartymarketing.bsky.social explains the content benefits of keywords (with examples) in this terrific post. www.practicalecommerce.com/how-keywords... #seo #ecommerce
April 8, 2025 at 12:19 PM
A well-executed branded FAQ page is a currently little-known game changer for helping smaller brands surface in AI-driven search results. Here are some helpful tips to achieve this!

The full newsletter: www.linkedin.com/pulse/how-cr...

#SEO #DigitalMarketing #AISearch
April 2, 2025 at 6:49 PM
How do our digital asset campaigns go beyond traditional linkbuilding? Both are important, but our multi-faceted approach delivers links, brand awareness, traffic, and rankings in a fun, original, evergreen package. Ask us how!

#SEO #ContentMarketing #Linkbuilding
March 6, 2025 at 6:23 PM
Reposted by Smarty Marketing
"Why Search Rankings Are Driving Less Traffic" | A drop in organic traffic usually stems from lower rankings. No more. @smartymarketing.bsky.social addresses the new world of AI search and discovery in this must-read piece. www.practicalecommerce.com/why-search-r... #seo #ecommerce
March 4, 2025 at 3:08 PM
We had a fantastic question today from Smarty Live's audience - what can local businesses do to appear in AI answers? Brand statement content is the key.
@buckbee.bsky.social of Knowatoa explains why - and how Microsoft's multi-billion dollar connection to OpenAI plays a role.

#SEO #Branding
February 12, 2025 at 8:43 PM
Here is an excellent article from @searchengineland.bsky.social packed with actionable tips on how to optimize for AI search.

"34% of AI crawler requests result in 404 or other errors." Don't let this be your site!

searchengineland.com/ai-optimizat...

#SEO #AI #DigitalMarketing
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
searchengineland.com
January 30, 2025 at 8:52 PM
Happy Monday! Here's a short and powerful quote from Andy Crestodina of Orbit Media Studios for today's #MondayMotivation!

This pretty much sums up our ultimate goal here at Smarty - we are dedicated to handcrafting content that rises to the top and deserves to be there!

#SEO #DigitalMarketing
January 27, 2025 at 8:17 PM
Reposted by Smarty Marketing
"‘Your Money or Your Life,’ Defined by Google" | YMYL topics can cause serious harm if addressed or explained incorrectly. @smartymarketing.bsky.social addresses how Google tries to ensure only trusted YMYL sources have top rankings. www.practicalecommerce.com/your-money-o... #YMYL #SEO #ecommerce
January 27, 2025 at 2:00 PM
Does Google recognize your brand? Becoming a Google entity means being trusted by Google which is the most important #SEO signals out there. Here are
@seosmarty.bsky.social's actionable tips on how to achieve this: buff.ly/40jdgE5

#Branding #DigitalMarketing
January 15, 2025 at 7:30 PM
Reposted by Smarty Marketing
"How Google Detects Duplicate Content" | What can trigger duplicate content, per Google? @smartymarketing.bsky.social explains similar content, conflicting SERP sections, domain queries, and more in this helpful post. www.practicalecommerce.com/how-google-d... #ecommerce #seo
January 6, 2025 at 2:05 PM
Wishing everyone a happy, healthy, and wonderful New Years! The best is yet to come - for you, for us, and for our loved ones! ✨

We're so grateful for the opportunities for success, growth and happiness we've had in 2024 & are excited to discover just how much we can achieve into 2025! Thanks all!
December 31, 2024 at 5:59 PM
We have created nearly 1,000 linkable assets across our decades worth of experience - these average about 15 links within the first month of promotion and at least 75 within a year thanks to their evergreen qualities!

Here are a few of our tried-and-true #brainstorming methods:
December 17, 2024 at 7:00 PM