Shomila
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shomila.bsky.social
Shomila
@shomila.bsky.social
Founder of ecrue, a new app for professional networking.
I’ll follow you back 😊
Fond memories of my time in a mobile network when we invested crazy amounts in infrastructure before ‘mobile internet’ really kicked off. Sound familiar?

shomila.medium.com/what-happens...
What Happens After the Hype? Lessons from Mobile Internet’s Long Road to Success
Technology bubbles are inevitable. A breakthrough happens, excitement builds, billions get invested in preparation for mass adoption…
shomila.medium.com
November 30, 2025 at 3:43 PM
‘Don’t touch my blanket’ (my old jumper that’s permanently on the sofa for him)
#Caturday
July 3, 2025 at 3:24 AM
shomila.medium.com/large-relati...

Posting on medium after about 4 years!! Still easy to write but does it help me get the word out? Let’s find out 😊
Large Relationship Models: The AI That’s Been Hiding in Plain Sight
“While the world builds better ways to find information, we’re building better ways to find each other.”
shomila.medium.com
June 17, 2025 at 6:46 PM
📣 Excited to share that Ecrue is now live on the App Store (US only for now)!
After a steady rollout of updates and some incredible feedback during beta, we’ve officially launched! 🎉
Ecrue is for making real connections. No feeds. Just the stuff that matters.
Would love it if you gave it a whirl 💃🕺
June 6, 2025 at 12:53 AM
Haven’t had much interaction on Bluesky yet but here goes…any recommendations for startup business insurance for an app with user generated content (early stage)?
May 30, 2025 at 12:38 AM
Big milestone today. Ecrue was approved for the App Store after many, many months of design, development and beta testing 🎉. Better update the website soon ecruecard.com (will show up in the US store soon!)
May 29, 2025 at 2:01 AM
If there’s one I’m learning from building #ecrue it’s that EVERYONE wants an alternative to #LinkedIn
March 19, 2025 at 10:51 PM
Walking past the mini cat town (minicattown.org) store in Stanford Shopping Center and seeing all the cute little dainty cats, realizing our cat is monster size and would scare the life out of them if he ever got inside…
#Caturday
Mini Cat Town
Visit the post for more.
minicattown.org
February 22, 2025 at 5:20 PM
‘Ok Bluesky, so you want more of me huh? Happy to oblige, I’m sure my human isnt doing anything important’
- Howl the Cat
#Caturday
February 22, 2025 at 4:10 PM
A cat in a trance listening to psychedelic music - happy #Caturday!
February 22, 2025 at 3:59 PM
Starting to get a great range of people on ecrue - scientists, product managers, tech leads and local #BayArea students. Slowly but surely building a community of people who want to build a useful prof network.
Still places left in the beta before I pause signups! (need to be iOS) ✨

ecruecard.com
ecrue
ecruecard.com
February 19, 2025 at 6:56 PM
If you want to try something different to LinkedIn that’s only about making useful connections and intros, please consider checking out ecruecard.com - just launched in beta and looking for early adopters 🙌
ecrue
ecruecard.com
January 31, 2025 at 5:27 PM

🚀 Excited to Announce: ecrue Beta Launch!
I’ve spent the past 12 months creating ecrue, a product to simplify connections. The beta is now open for sign-ups!

We have a small group of early testers exploring the iOS version but we need more 😊

🔗 Sign up for the TestFlight beta here: ecruecard.com
January 27, 2025 at 9:42 PM
Bluesky newbie question - is there a place to search for starter packs?
January 19, 2025 at 4:58 PM
Reposted by Shomila
I eagerly await the upcoming coalition that will bring about deshittification.
January 18, 2025 at 3:15 PM
Reposted by Shomila
Love this

"[E]nshittification [is] a theory about what happens when you have power without consequence."
January 18, 2025 at 3:10 PM
Reposted by Shomila
It's Hard Fork Friday! This week: TikTok's final hours, the environmental impact of AI, and my ideas to help bring some 💪 masculine energy 💪 back to Meta!! www.nytimes.com/2025/01/17/p...
Goodbye TikTok, Ni Hao RedNote? + A.I.’s Environmental Impact + Meta’s Masculine Energy
“This is truly one of the funniest and most unexpected stories of the young year so far.”
www.nytimes.com
January 17, 2025 at 7:03 PM
Reposted by Shomila
UPDATE: Fire at the Moss Landing battery storage plant continues to spew flames and toxic smoke hours after the evacuation of 1,700 people in the area and the closure of Highway 1. nbcbay.com/FwdvV8q
January 17, 2025 at 8:09 PM
Threads is overrun with misinformation (or just out and out lies) about the LA fires. I can’t even go there anymore as there are so many AI generated videos and images instead of anything resembling news.
Bluesky is better but wish trending list was up to date - need to search LA fires every time.
January 13, 2025 at 4:26 PM
Reposted by Shomila
We are reaching out with heavy hearts to ask for your support in helping legendary producer Madlib and his family rebuild after losing their home, decades of music, and equipment in the devastating LA fires. donorbox.org/madlibrebuild
January 13, 2025 at 4:02 PM
Reposted by Shomila
Gavin Newsom launched a website to combat the wildfire disinformation spreading about Los Angeles, because people can’t be bothered to do a simple Google search before sharing nonsense. And because people suck!

Get the facts: californiafirefacts.com
California Fire Facts | Governor Gavin Newsom
Get the facts about the Los Angeles fires.
californiafirefacts.com
January 12, 2025 at 2:46 PM
Something I’ve learnt while building ecrue - work with people who compliment you and not only people who are the same.
It’s harder but the results are better ✋
January 8, 2025 at 12:58 AM
Reposted by Shomila
I’ve followed these simple steps when building…

1. Start with the need
2. Design the product
3. Decide on the tech

Seems obvious 😊
The last 2 can change as the product evolves and you may need to even pivot the need - but whatever you do, avoid starting backwards (in most cases)
January 7, 2025 at 7:20 PM