Paul Shapiro
shapiro.bsky.social
Paul Shapiro
@shapiro.bsky.social
• Product Manager w/ SEO background
• Playing board games, reading, drinking coffee, & raising twins
• Arguing for the sake of heaven
• Not active on BlueSky. Reach out on Twitter/LinkedIn

https://boardgamesquad.com
https://searchwilderness.com
Don’s consume political or news content online without reading this book www.goodreads.com/book/show/38...
LikeWar: The Weaponization of Social Media
Social media has been weaponized, as state hackers and …
www.goodreads.com
April 25, 2025 at 4:16 PM
I won’t stop saying thank you to AI to save OpenAI money.
April 24, 2025 at 1:39 PM
With the 4chan hack, I’m really hoping we find out who this Q guy is 😂

Definitely a neck beard in his mommy’s basement.
April 15, 2025 at 10:35 PM
Um, built something today.

Got frustrated not being able to send a Let Me Chat GPT That For You link.

So I give you…

letmegptthat.xyz
Let Me ChatGPT That For You
Why are you asking me? Let Me ChatGPT That For You.
letmegptthat.xyz
April 15, 2025 at 10:34 PM
Chag Pesach sameach! L'Shana Haba'ah B'Yerushalayim. Hosting my first Seder :)
April 12, 2025 at 2:19 PM
Anyone playing with prompt injections for SEOish purposes? 😅
April 4, 2025 at 9:21 PM
I’m late on this, but yes, Sesame is very impressive

www.sesame.com/research/cro...
Crossing the uncanny valley of conversational voice
At Sesame, our goal is to achieve “voice presence”—the magical quality that makes spoken interactions feel real, understood, and valued.
www.sesame.com
March 26, 2025 at 1:43 PM
Anthropic appears to be using Brave to power web search for its Claude chatbot techcrunch.com/2025/03/21/a... via @techcrunch.com
Anthropic appears to be using Brave to power web search for its Claude chatbot | TechCrunch
Some evidence suggests that Anthropic is using Brave to drive web searches for its AI-powered chatbot, Claude.
techcrunch.com
March 24, 2025 at 11:32 PM
ChatGPT autosuggest results are very different with Search enabled than with it disabled.

The former is much more long tail for some reason.
March 24, 2025 at 10:42 PM
Reposted by Paul Shapiro
🧐 Mind mapping comes to NotebookLM Plus, perfect for content ideation...
#NotebookLM #ContentCreation
March 20, 2025 at 5:16 PM
Reposted by Paul Shapiro
We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
Reposted by Paul Shapiro
Right? I’m still not over this one
March 20, 2025 at 10:43 PM
Honestly, I’m a little skeptical about how low these numbers are…

AI search engines are wrong over 60% of the time
futurism.com/study-ai-sea...
Study Finds That AI Search Engines Are Wrong an Astounding Proportion of the Time
New research found that AI models gave the wrong answer in search results more than 60 percent of the time.
futurism.com
March 17, 2025 at 1:57 AM
you do in-house SEO, I’d like to know, how often do you perform keyword research?

Answers with specifics are appreciated 🙏
March 13, 2025 at 1:10 AM
Is anyone I know paying for Proxy by Convergence AI?
March 8, 2025 at 2:48 PM
I’m amazed no one is talking about Reddit’s GenAI play, Reddit Answers

www.reddit.com/answers/EDA5...
www.reddit.com
March 7, 2025 at 12:35 AM
Anyone found a good solution to tracking AI Overview clicks?

I have an approach that is so-so that involves triangulating URLs with text fragments.
March 6, 2025 at 4:06 PM
Opera becomes the first major browser with AI-based agentic browsing during MWC prn.to/41wskPw
Opera becomes the first major browser with AI-based agentic browsing during MWC
/PRNewswire/ -- The Norwegian browser company Opera [NASDAQ: OPRA] is today announcing the Browser Operator, a native AI agent that is able to perform browsing...
prn.to
March 5, 2025 at 2:12 PM
Sharing this in light of what’s going on with Ukraine and Russia.

Much of modern antisemitism has its roots in Soviet propaganda.

And even today, it gets weaponized in the war in Ukraine.

Length US Report: www.state.gov/wp-content/u...

Recent example: www.kyivpost.com/post/48131
www.state.gov
March 5, 2025 at 1:00 AM
Playtesting the 2-player variant of my trick taking game. Feels nice.
March 2, 2025 at 2:08 AM
Anyone using playingcards.io for playtesting and know the nuances of the platform?
PlayingCards.io Virtual Tabletop
Play any tabletop game online with friends. PlayingCards.io Multiplayer Virtual Card Table
playingcards.io
February 28, 2025 at 11:56 PM
@antonshulke.bsky.social Totally agree with you on Fridman. This is a disgusting take.
February 28, 2025 at 10:29 PM
Reposted by Paul Shapiro
Playtesters often inaccurately diagnose the reasons for their bad experiences.

There are two factors driving this (that I know of), which exacerbate each other:

🎲✂️🧵(1/6)
January 1, 2025 at 4:08 PM
Reposted by Paul Shapiro
If you ever need a reminder that LLMs and optimising for AI results are still in their infancy, this is it - hidden text impacting ChatGPT's search function.

We know search engines know how to get around this, so it'll be interesting to see how long this can be rendered ineffective.

🧵 1/2
ChatGPT search tool vulnerable to manipulation and deception, tests show
Exclusive: Guardian testing reveals AI-powered search tools can return false or malicious results if webpages contain hidden text
www.theguardian.com
February 26, 2025 at 7:57 PM