Sana Bég
@sana.msf.ca
Executive Director, Doctors Without Borders/Médecins Sans Frontières @msf.ca
Reposted by Sana Bég
It was thought provoking to sit down a couple of months ago to talk with @sana.msf.ca and @tammam.bsky.social about whether humanitarianisn has a marketing problem for the @newhumanitarian.bsky.social
Give it a listen!
www.thenewhumanitarian.org/podcasts/202...
Give it a listen!
www.thenewhumanitarian.org/podcasts/202...
Rethinking Humanitarianism | How to make people care? Emergency aid’s marketing problem
Do people not care about conflicts and crises, or are humanitarians missing the mark? On the podcast: Ideas to win the battle for public attention.
www.thenewhumanitarian.org
November 4, 2025 at 9:50 AM
It was thought provoking to sit down a couple of months ago to talk with @sana.msf.ca and @tammam.bsky.social about whether humanitarianisn has a marketing problem for the @newhumanitarian.bsky.social
Give it a listen!
www.thenewhumanitarian.org/podcasts/202...
Give it a listen!
www.thenewhumanitarian.org/podcasts/202...
Reposted by Sana Bég
I've been thinking about this topic for a long time and I'm really excited to have finally gotten to do an episode about it!
@tammam.bsky.social speaks with @sana.msf.ca and @pollypw.bsky.social about whether humanitarianism has a marketing problem.
🎧: podcasts.apple.com/us/podcast/t...
@tammam.bsky.social speaks with @sana.msf.ca and @pollypw.bsky.social about whether humanitarianism has a marketing problem.
🎧: podcasts.apple.com/us/podcast/t...
How to make people care? Emergency aid's marketing problem | Rethinking Humanitarianism
Podcast Episode · The New Humanitarian · 10/30/2025 · 1h
podcasts.apple.com
October 30, 2025 at 8:01 PM
I've been thinking about this topic for a long time and I'm really excited to have finally gotten to do an episode about it!
@tammam.bsky.social speaks with @sana.msf.ca and @pollypw.bsky.social about whether humanitarianism has a marketing problem.
🎧: podcasts.apple.com/us/podcast/t...
@tammam.bsky.social speaks with @sana.msf.ca and @pollypw.bsky.social about whether humanitarianism has a marketing problem.
🎧: podcasts.apple.com/us/podcast/t...
⚠️The start of a #ceasefire (already violated) is not the end to accountability or outrage. Here's what I find absolutely abhorrent as I sift through our @msf.ca data: Over 2 million Palestinians being forced into 13% of #Gaza- a patch of land so small that the scale of suffering is catastrophic.
October 24, 2025 at 5:26 PM
⚠️The start of a #ceasefire (already violated) is not the end to accountability or outrage. Here's what I find absolutely abhorrent as I sift through our @msf.ca data: Over 2 million Palestinians being forced into 13% of #Gaza- a patch of land so small that the scale of suffering is catastrophic.
#GAZA: We've been living now through years of brazen undermining of agreed upon global norms and conventions such as international humanitarian law and the Geneva Conventions. Should it come as any surprise that the definition of a ceasefire has become meaningless as well?
⬇️
⬇️
Just in from #Gaza: Morten Rostrup, emergency doctor, working inside Al-Aqsa Hospital, describes receiving dozens of wounded after the Israeli airstrikes across the #GazaStrip yesterday
It killed more than 45 people and injured over 150, according to the Ministry of Health.
It killed more than 45 people and injured over 150, according to the Ministry of Health.
October 20, 2025 at 7:39 PM
#GAZA: We've been living now through years of brazen undermining of agreed upon global norms and conventions such as international humanitarian law and the Geneva Conventions. Should it come as any surprise that the definition of a ceasefire has become meaningless as well?
⬇️
⬇️
Reposted by Sana Bég
#Gaza: Doctors without Borders is deeply disappointed that Dr Mohammed Obeid, a respected orthopaedic surgeon, and long-time MSF colleague, remains detained and was not released as part of the recent #ceasefire agreement. We call for his immediate and unconditional release.
October 20, 2025 at 3:10 PM
#Gaza: Doctors without Borders is deeply disappointed that Dr Mohammed Obeid, a respected orthopaedic surgeon, and long-time MSF colleague, remains detained and was not released as part of the recent #ceasefire agreement. We call for his immediate and unconditional release.
📣 Humanitarian aid is a moral duty, not a political weapon. Although some aid has entered #Gaza, #Israel still restricts access, delays shipments +bans critical items. This blocks @msf.ca from operating with the urgency needed. Aid needs to flow freely, safely, at scale, NOW across #Gaza.
More⬇️
More⬇️
#Gaza: Doctors Without Borders Executive Director updates CTV News
YouTube video by Doctors Without Borders / Médecins Sans Frontières
www.youtube.com
October 17, 2025 at 6:34 PM
Reposted by Sana Bég
“There's been a responsibility for world leaders including Canada to uphold International Humanitarian Law and that doesn't simply go away at the flip of a switch or the announcement of a peace agreement,” says @sana.msf.ca, Executive Director of MSF.
October 10, 2025 at 7:05 PM
“There's been a responsibility for world leaders including Canada to uphold International Humanitarian Law and that doesn't simply go away at the flip of a switch or the announcement of a peace agreement,” says @sana.msf.ca, Executive Director of MSF.
💔 (1/4) We've lost a juggernaut in @msf.ca. Abed El Hamid Qaradaya was a powerhouse with deep expertise in physiotherapy & occupational therapy.
October 5, 2025 at 3:03 PM
💔 (1/4) We've lost a juggernaut in @msf.ca. Abed El Hamid Qaradaya was a powerhouse with deep expertise in physiotherapy & occupational therapy.
This is a call to conscience.
Join me and @msf.ca in demanding #Canada & world leaders don’t turn the page on #Gaza’s genocide. It’s time for action, not excuses.
👉 lnkd.in/g9Jp4MjJ
Join me and @msf.ca in demanding #Canada & world leaders don’t turn the page on #Gaza’s genocide. It’s time for action, not excuses.
👉 lnkd.in/g9Jp4MjJ
September 28, 2025 at 1:36 PM
This is a call to conscience.
Join me and @msf.ca in demanding #Canada & world leaders don’t turn the page on #Gaza’s genocide. It’s time for action, not excuses.
👉 lnkd.in/g9Jp4MjJ
Join me and @msf.ca in demanding #Canada & world leaders don’t turn the page on #Gaza’s genocide. It’s time for action, not excuses.
👉 lnkd.in/g9Jp4MjJ
Now more than ever, we must all stand up for humanity. Join @msf.ca in demanding #Canada takes decisive action on #Gaza.
👉 lnkd.in/g9Jp4MjJ
👉 lnkd.in/g9Jp4MjJ
September 27, 2025 at 7:58 PM
Now more than ever, we must all stand up for humanity. Join @msf.ca in demanding #Canada takes decisive action on #Gaza.
👉 lnkd.in/g9Jp4MjJ
👉 lnkd.in/g9Jp4MjJ
🚨 MSF FORCED TO SUSPEND ACTIVITIES IN GAZA CITY 🚨
Our clinics are now encircled by Israeli forces.
There are continued airstrikes & tanks advancing closer & closer to our healthcare facilities.
This is an intolerable level of risk for our @msf.ca staff.
I am outraged, and you should be, too.
Our clinics are now encircled by Israeli forces.
There are continued airstrikes & tanks advancing closer & closer to our healthcare facilities.
This is an intolerable level of risk for our @msf.ca staff.
I am outraged, and you should be, too.
Palestine: MSF forced to suspend activities amid intensified Israeli offensive in Gaza City | Doctors Without Borders / Médecins Sans Frontières (MSF ...
The relentless Israeli offensive in Gaza City has forced Doctors Without Borders/Médecins Sans Frontières (MSF) to suspend essential medical activities in the area due to the rapidly deteriorating sec...
www.doctorswithoutborders.ca
September 26, 2025 at 5:53 PM
🚨 MSF FORCED TO SUSPEND ACTIVITIES IN GAZA CITY 🚨
Our clinics are now encircled by Israeli forces.
There are continued airstrikes & tanks advancing closer & closer to our healthcare facilities.
This is an intolerable level of risk for our @msf.ca staff.
I am outraged, and you should be, too.
Our clinics are now encircled by Israeli forces.
There are continued airstrikes & tanks advancing closer & closer to our healthcare facilities.
This is an intolerable level of risk for our @msf.ca staff.
I am outraged, and you should be, too.
🍁 I welcome Canada's decision to sign the Declaration for the Protection of Humanitarian Personnel. It reaffirms commitments to IHL & sends a strong message against attacks on humanitarian workers, medical facilities, and civilians. (1/3)
September 24, 2025 at 5:02 PM
🍁 I welcome Canada's decision to sign the Declaration for the Protection of Humanitarian Personnel. It reaffirms commitments to IHL & sends a strong message against attacks on humanitarian workers, medical facilities, and civilians. (1/3)
🍁 I stood alongside inspired & mobilized Canadians on Parliament Hill for #Gaza. We held pictures that were reminders of the human cost of #Israel’s campaign of genocide.
🩺@msf.ca doctors can treat the wounded, but we cannot stop genocide. That responsibility lies with world leaders.
🩺@msf.ca doctors can treat the wounded, but we cannot stop genocide. That responsibility lies with world leaders.
September 22, 2025 at 4:55 PM
Reposted by Sana Bég
My colleague Hussein was a dedicated nurse and father. Yesterday, he died of injuries from an Israeli airstrike in Gaza.
Our thoughts are with Hussein’s wife and young children.
His killing isn't a tragic accident, it's unacceptable proof that no one is safe from genocide.
Our thoughts are with Hussein’s wife and young children.
His killing isn't a tragic accident, it's unacceptable proof that no one is safe from genocide.
September 17, 2025 at 4:31 PM
My colleague Hussein was a dedicated nurse and father. Yesterday, he died of injuries from an Israeli airstrike in Gaza.
Our thoughts are with Hussein’s wife and young children.
His killing isn't a tragic accident, it's unacceptable proof that no one is safe from genocide.
Our thoughts are with Hussein’s wife and young children.
His killing isn't a tragic accident, it's unacceptable proof that no one is safe from genocide.
📣Recognition is not enough. Of genocide, of statehood. Palestinians need justice. The recent UN report is an important, brutal indictment. But the time for talk is over.
We need action from world leaders, including Canada. Sign the @msf.ca petition & demand accountability. ✊
lnkd.in/g9Jp4MjJ
We need action from world leaders, including Canada. Sign the @msf.ca petition & demand accountability. ✊
lnkd.in/g9Jp4MjJ
September 17, 2025 at 1:24 PM
📣Recognition is not enough. Of genocide, of statehood. Palestinians need justice. The recent UN report is an important, brutal indictment. But the time for talk is over.
We need action from world leaders, including Canada. Sign the @msf.ca petition & demand accountability. ✊
lnkd.in/g9Jp4MjJ
We need action from world leaders, including Canada. Sign the @msf.ca petition & demand accountability. ✊
lnkd.in/g9Jp4MjJ
"Our shared humanity matters."
@msf.ca's new International President, Dr.Javid Abdelmoneim, will be sharing his thoughts about our work as he takes on an important role in this critical time of humanitarian crises.
Follow @intlpresident.msf.org here and ⬇️.
@msf.ca's new International President, Dr.Javid Abdelmoneim, will be sharing his thoughts about our work as he takes on an important role in this critical time of humanitarian crises.
Follow @intlpresident.msf.org here and ⬇️.
September 9, 2025 at 8:31 PM
"Our shared humanity matters."
@msf.ca's new International President, Dr.Javid Abdelmoneim, will be sharing his thoughts about our work as he takes on an important role in this critical time of humanitarian crises.
Follow @intlpresident.msf.org here and ⬇️.
@msf.ca's new International President, Dr.Javid Abdelmoneim, will be sharing his thoughts about our work as he takes on an important role in this critical time of humanitarian crises.
Follow @intlpresident.msf.org here and ⬇️.
Reposted by Sana Bég
"Canada needs to play its role and show real leadership in abiding by International Humanitarian Law and making the same demands," states @sana.msf.ca.
Play your part by signing our petition: www.doctorswithoutborders.ca/now-more-tha...
Full segment @globalnews.ca: globalnews.ca/news/1139575...
Play your part by signing our petition: www.doctorswithoutborders.ca/now-more-tha...
Full segment @globalnews.ca: globalnews.ca/news/1139575...
Sign petition - Now more than ever | Doctors Without Borders / Médecins Sans Frontières (MSF ...
Join our call to the Canadian government to protect civilians and healthcare in war zones. Add you name to our petition now.
www.doctorswithoutborders.ca
September 8, 2025 at 2:05 PM
"Canada needs to play its role and show real leadership in abiding by International Humanitarian Law and making the same demands," states @sana.msf.ca.
Play your part by signing our petition: www.doctorswithoutborders.ca/now-more-tha...
Full segment @globalnews.ca: globalnews.ca/news/1139575...
Play your part by signing our petition: www.doctorswithoutborders.ca/now-more-tha...
Full segment @globalnews.ca: globalnews.ca/news/1139575...
Reposted by Sana Bég
“We deliver directly through our own clinics and facilities where we treat medical needs,” says @sana.msf.ca to @theglobeandmail.com.
More from her on MSF's response in #Afghanistan: www.theglobeandmail.com/politics/art...
More from her on MSF's response in #Afghanistan: www.theglobeandmail.com/politics/art...
Canada assessing how it can provide aid for Afghans after deadly earthquakes
Canadian law prevents Ottawa from providing funding to the Taliban, a listed terrorist entity, complicating efforts to provide humanitarian assistance
www.theglobeandmail.com
September 3, 2025 at 2:48 PM
“We deliver directly through our own clinics and facilities where we treat medical needs,” says @sana.msf.ca to @theglobeandmail.com.
More from her on MSF's response in #Afghanistan: www.theglobeandmail.com/politics/art...
More from her on MSF's response in #Afghanistan: www.theglobeandmail.com/politics/art...
💧 Water is life. In #Gaza, access to clean water is being used as a weapon. At @msf.ca, we have the means to help by increasing access to safe water, but #Israel is denying the entry of critical supplies and equipment. Here's what we're seeing firsthand: shorturl.at/aIKGp
Palestine: Israeli authorities starving Palestinians of water | Doctors Without Borders / Médecins Sans Frontières (MSF ...
Israel is deliberately depriving people of water in Gaza as part of its genocidal campaign that is denying Palestinians the necessities of life, including food, water and healthcare. After 22 months o...
www.doctorswithoutborders.ca
August 22, 2025 at 5:21 PM
💧 Water is life. In #Gaza, access to clean water is being used as a weapon. At @msf.ca, we have the means to help by increasing access to safe water, but #Israel is denying the entry of critical supplies and equipment. Here's what we're seeing firsthand: shorturl.at/aIKGp
Reposted by Sana Bég
On #WorldHumanitarianDay, Doctors Without Borders calls on Canada to uphold International Humanitarian Law and protect civilians, hospitals and staff.
Now, more than ever, is the time for real action.
Sign the petition. ✍️ www.doctorswithoutborders.ca/now-more-tha...
Now, more than ever, is the time for real action.
Sign the petition. ✍️ www.doctorswithoutborders.ca/now-more-tha...
August 19, 2025 at 1:09 PM
On #WorldHumanitarianDay, Doctors Without Borders calls on Canada to uphold International Humanitarian Law and protect civilians, hospitals and staff.
Now, more than ever, is the time for real action.
Sign the petition. ✍️ www.doctorswithoutborders.ca/now-more-tha...
Now, more than ever, is the time for real action.
Sign the petition. ✍️ www.doctorswithoutborders.ca/now-more-tha...
#Israel’s unabashed killing of an entire @aljazeera.com team in #Gaza is an assault on truth. Its continued targeting of aid workers is an attack on humanity.
📣 Murdering the messenger doesn't erase the truth.
📣 Killing aid workers won’t make the medical emergency go away.
📣 Murdering the messenger doesn't erase the truth.
📣 Killing aid workers won’t make the medical emergency go away.
August 11, 2025 at 6:17 PM
#Israel’s unabashed killing of an entire @aljazeera.com team in #Gaza is an assault on truth. Its continued targeting of aid workers is an attack on humanity.
📣 Murdering the messenger doesn't erase the truth.
📣 Killing aid workers won’t make the medical emergency go away.
📣 Murdering the messenger doesn't erase the truth.
📣 Killing aid workers won’t make the medical emergency go away.
The so-called #Gaza Humanitarian Foundation is not aid. It is orchestrated killings.
🩺Our medical data is irrefutable & clear. There is no safety, no dignity at these aid sites.
Three words. Shut👏 GHF 👏Down.👏
Read @msf.ca's new report on the systematic mass casualties from GHF sites in Gaza. ⬇️
🩺Our medical data is irrefutable & clear. There is no safety, no dignity at these aid sites.
Three words. Shut👏 GHF 👏Down.👏
Read @msf.ca's new report on the systematic mass casualties from GHF sites in Gaza. ⬇️
Palestine : MSF report reveals so-called GHF-run food distributions in Gaza as sites of “orchestrated killing and dehumanization” | Doctors Without Borders / Médecins Sans Frontières (MSF ...
MSF report reveals violence at Gaza militarized zones , urging dismantling of GHF, restoration of UN-led relief and an end to global support for weaponized aid operations.
www.doctorswithoutborders.ca
August 7, 2025 at 9:19 PM
"Whats' up?" asks @bsky.app when you open to write a post. Here's what's up, brought to you by #Israel:
❗A deliberate asphyxiation of the Palestinian people.
❗Ethnic cleansing.
❗Genocide.
How are we allowing this to happen? Join us at @msf.ca in refusing to accept this as the new normal.
❗A deliberate asphyxiation of the Palestinian people.
❗Ethnic cleansing.
❗Genocide.
How are we allowing this to happen? Join us at @msf.ca in refusing to accept this as the new normal.
August 6, 2025 at 5:30 PM