Rosie Sherry
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rosiesherry.com
Rosie Sherry
@rosiesherry.com
Community builder. Indie founder. Unschooler. 5x Mother. AuDHD . She/her. 🇬🇧

“Don’t let the social networks have all the fun”

🌈 Rosie.land: writing about community building
🪐 Founder & CEO @ministryoftesting.com
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I made a Starter Pack for community people.

There should be more on it, where y’all at?

go.bsky.app/CyUnXad
2026 is a good year to do a Product Hunt launch of the MoTaverse.

Would you believe that I've never launched my own thing there? Kinda funny, considering all the things of helping support so many other launches for other indie hackers and startups.

www.producthunt.com/products/min...
January 20, 2026 at 10:16 AM
Happy Sunday everyone.

I thought I’d jump on the trend.

Here’s my 37 and 47 year old versions of myself.

Doing my best to stay positive in this crazy world!
January 18, 2026 at 7:27 PM
🫠
January 3, 2026 at 10:03 AM
I do about 30-40 at a time with the heaviest rope.
January 3, 2026 at 9:36 AM
Weighted jump ropes need to come with a warning.

I dusted mine off.

Did 404 jumps, not all in one go, more what I could manage whilst my girls played at the park.

I now can’t walk, sit or move my arms. 🤪
January 3, 2026 at 9:28 AM
Got my Reckless Mother socks.

Starting the year as I mean to go on. 🌊
January 2, 2026 at 8:08 PM
With more recent autistic burnout for myself, it has also been a case of protecting myself.

I simply have less capacity for so many things in life.

Doing things differently is sometimes simply a way of surviving too.
December 25, 2025 at 8:01 PM
Each Christmas is different.

I have a strong dislike for the commercialism around it.

The whole lying to kids about Santa seriously winds me up the wrong way.

It doesn’t mean we don’t play along at times, but when we do, it’s honest, opt in, with clear communication and with a goal for calm.
December 25, 2025 at 8:01 PM
But also when my teen boy didn’t open a present from his grandma, there was no shame or pressure from us. I also shared my dislike for presents with him, to help his understanding.

He’ll do it in his own time.
December 25, 2025 at 8:01 PM
I remember growing up and hating receiving presents.

It turns out to be somewhat of a neurodiversity thing.

Helping my kids choose what they want helps. It reduces the pressure and awkwardness that they may feel.
December 25, 2025 at 8:01 PM
I basically said yes to it all.

And it’s fine.

They are happy.

No tears.

No meltdowns.

They are super content and grateful.

I am happy too. No stress. No pretense.
December 25, 2025 at 8:01 PM
They also love presents, but we’ve also never done Santa.

They had a list and they looked over my shoulders as I ordered them.

They wanted to pack each other presents.

They wanted to open some of them early.

With monotropism, it’s basically all they could think about.
December 25, 2025 at 8:01 PM
My girls love to play along and experience things.

They like the idea of Christmas trees and decorations, but in reality aren’t fussed about having it in our house.

Our compromise this year was to drive around our local area to see local lights. They loved it.
December 25, 2025 at 8:01 PM
I didn’t really know about autism or ADHD back then, most people didn’t tbf.

I’d describe more as a journey of discovery and life design.

However with neurodiversity knowledge we’ve leaned into it more.

With 5 kids, two now being adults it’s a case of adapting to each of them.
December 25, 2025 at 8:01 PM
It’s been 12 years or so since we stopped doing Christmas.

No decorations. No family or social pressure.

It’s mostly been replaced with quiet, calm and an intentional meal together.

These days I might call it as part of my unmasking journey, I’ve never liked the term though.
December 25, 2025 at 8:01 PM
Cuddles ftw.

Autism feels like a life long series of adaptations that then end up as the new reality.
December 25, 2025 at 6:17 PM
Unlikable women refuse to give in to the temptation of pressure to be someone they are not.

They are instead, themselves.

They accept the consequences of their choices.

And those consequences become stories worth reading.

— Roxane Gay
December 4, 2025 at 3:31 PM
I've never been so motivated about the work I'm doing.

Learn more: rosie.land/posts/the-bi...
The billion dollar community engine
This is what the future of sustainable, very profitable and successful (membership) communities looks like
rosie.land
November 30, 2025 at 6:00 PM
It might mean a seven, eight or nine digit potential exit, even so, that's way better than most communities are performing today. So many have dwindled into nothing-ness.

No hype here, this a real pathway and one that completely aligns with all of my. community work over the past few years.
November 30, 2025 at 6:00 PM
There's a billion dollar community engine that I believe almost any community business could adopt.

Sure, the outcome may not be a billion dollars, but I do believe it's a viable path for many more successful communities to arise over the coming years.
November 30, 2025 at 6:00 PM
Enshittification of social networks is real.

I honestly think I'm mostly done with them all.

I was definitely done with X a long while back.
X rolled out a new feature overnight showing where accounts are based. This network of “Trump-supporting independent women” that claimed to be “real Americans” are based in Thailand.

The photos were stolen from European models & posts pushed pro-Trump lines while targeting Islam and LGBTQ people.
November 23, 2025 at 3:02 PM
I don't do consulting, or maybe my writing is a form of consulting, but this is the kind of stuff I would share if I did.

I share what I know, the results I'm seeing and what I've been actively practicing in my latest piece in Rosieland.

rosie.land/posts/commun...
Community search and discovery in the age of AI
What I'm doing about SEO, AEO and GEO
rosie.land
November 23, 2025 at 3:00 PM
SEO, AEO and GEO for communities, oh my!

What does it mean?

What strategies are working?

Is AI really killing traffic?

How can we appear on AI overviews? And how it works for me within hours.

How can we think about it from a community mindset?
November 23, 2025 at 3:00 PM
Whilst I've kind of always built community this way, I feel like doubling down on building our own thing is empowering us even more.

I can create something that changes our own world, that might end up changing the world.

Community as Minimum Viable World Building:

rosie.land/posts/commun...
Community as Minimum Viable World Building
The communities we create are micro-systems that can model the future
rosie.land
November 16, 2025 at 7:08 PM
I will soon enter my 6th year of writing at Rosieland...and I still only feel like I'm getting started.
November 16, 2025 at 7:03 PM