While social media has certainly strayed far from its roots of keeping you connected with your loved ones, it has sprung up plenty of new opportunities for niche communities and new content styles.

One such style? Counterpoint content.

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Here's a quick recap of two of the biggest news stories in content creation in the past few days, including the latest TikTok rumors and a star-studded open letter aimed at protecting copyrighted work.

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What's the penalty for using unlicensed music? Well, depending on how Sony Music's lawsuit against the University of Southern California shakes out, it could be a very hefty sum.

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The more serious you get about your career as a content creator, the more you'll probably start thinking about the actual business side of it. One of the questions that routinely pops up? "Do I need an LLC now that I'm making money as a content creator?"

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If you rely on your skills as a content creator to make some or all of your income, knowing how and when to raise your content rates is critical.

Let's look at a few key factors in the process.

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The code, which stands for the International Standard Name Identifier, is instrumental in helping give credit to content creators for their work globally.

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TikTok's uncertain future is leading unsuspecting alternatives like Substack to embrace video. But maybe not quite in the way you'd expect.

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Amid all the uncertainty and turmoil surrounding TikTok's future in America, the company quietly released new details on the impressive growth of TikTok Live.

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"The allegations sparked up a heated conversation among gamers and gaming influencers about the nature of accepting cash in exchange for coverage."

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Netflix completely upended the DVD rental market before revolutionizing streaming media consumption. Now, the company is reportedly considering a push into the video podcast space.

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If you rely on the Internet, and social media in particular, to build your brand and make money, you've probably heard about the need to own your audience.

So let's look at what it means to own your audience, why you should, and how you might go about it.

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Brand deals remain one of the most immediately lucrative revenue streams for content creators. While building a consistent brand and monetizing your content takes time, brand deals can help land hundreds to thousands of dollars per month in a creator's pocket.

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Whether you're just starting out or you've got a full-fledged team, let's take a look at some of the most important elements of media kits — including some things that can help you stand out from the pack.

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Why are American tech companies and investors worried about DeepSeek and what might it mean for content creators?

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It's an unprecedented time.

To be sure, TikTok is still on the chopping block after courts refused to intervene.

President Biden declined to enforce the law in his final days in office. Trump extended the deadline 75 days.

So where exactly are we now?

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