River Action
@riveractionuk.bsky.social
River Action is a UK-based environmental campaigning body committed to rescuing Britain's rivers.
http://www.riveractionuk.com/
http://www.riveractionuk.com/
Pinned
River Action
@riveractionuk.bsky.social
· Oct 15
📢 Tell your supermarket to call out Red Tractor!
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
You’ve been misled by this little red tractor..
The advertising watchdog has ruled that @RedTractorFood misled shoppers with its environmental claims
But these retailers still use the @redtractorfood label to reassure shoppers that their food meets environmental standards.. 🧵1/2
The advertising watchdog has ruled that @RedTractorFood misled shoppers with its environmental claims
But these retailers still use the @redtractorfood label to reassure shoppers that their food meets environmental standards.. 🧵1/2
February 12, 2026 at 3:21 PM
You’ve been misled by this little red tractor..
The advertising watchdog has ruled that @RedTractorFood misled shoppers with its environmental claims
But these retailers still use the @redtractorfood label to reassure shoppers that their food meets environmental standards.. 🧵1/2
The advertising watchdog has ruled that @RedTractorFood misled shoppers with its environmental claims
But these retailers still use the @redtractorfood label to reassure shoppers that their food meets environmental standards.. 🧵1/2
🚨RED TRACTOR MISLEADS ON ENVIRONMENTAL CLAIMS
It’s time Tesco, Asda, Aldi, Lidl, Morrisons and other supermarkets own up to Red Tractor’s #greenwash and up their standards
- By Amy Fairman, Head of Campaigns at River Action UK.
READ MORE 🔽 #rescuebritainsrivers
ecohustler.com/culture/red-...
It’s time Tesco, Asda, Aldi, Lidl, Morrisons and other supermarkets own up to Red Tractor’s #greenwash and up their standards
- By Amy Fairman, Head of Campaigns at River Action UK.
READ MORE 🔽 #rescuebritainsrivers
ecohustler.com/culture/red-...
Red Tractor Misleads On Environmental Claims
It’s time Tesco, Asda, Aldi, Lidl, Morrisons and other supermarkets own up to Red Tractor’s greenwash and up their standards
ecohustler.com
February 5, 2026 at 11:49 AM
🚨RED TRACTOR MISLEADS ON ENVIRONMENTAL CLAIMS
It’s time Tesco, Asda, Aldi, Lidl, Morrisons and other supermarkets own up to Red Tractor’s #greenwash and up their standards
- By Amy Fairman, Head of Campaigns at River Action UK.
READ MORE 🔽 #rescuebritainsrivers
ecohustler.com/culture/red-...
It’s time Tesco, Asda, Aldi, Lidl, Morrisons and other supermarkets own up to Red Tractor’s #greenwash and up their standards
- By Amy Fairman, Head of Campaigns at River Action UK.
READ MORE 🔽 #rescuebritainsrivers
ecohustler.com/culture/red-...
🚨 The UK’s PFAS plan has been slammed as “crushingly disappointing.”
Across Europe, governments are already banning #foreverchemicals to protect environmental and public health.
Why is the UK refusing to act with the same urgency?
www.theguardian.com/environment/...
Across Europe, governments are already banning #foreverchemicals to protect environmental and public health.
Why is the UK refusing to act with the same urgency?
www.theguardian.com/environment/...
Environmentalists decry ‘crushingly disappointing’ Pfas action plan for UK
Ministers’ proposals to tackle ‘forever chemicals’ fail to match tougher stance taken in Europe, say experts
www.theguardian.com
February 3, 2026 at 10:18 AM
🚨 The UK’s PFAS plan has been slammed as “crushingly disappointing.”
Across Europe, governments are already banning #foreverchemicals to protect environmental and public health.
Why is the UK refusing to act with the same urgency?
www.theguardian.com/environment/...
Across Europe, governments are already banning #foreverchemicals to protect environmental and public health.
Why is the UK refusing to act with the same urgency?
www.theguardian.com/environment/...
Can healthy rivers exist without healthy wetlands? 🌱🌊
Wetlands are among the UK’s most powerful natural allies in supporting healthy rivers.
They’re under threat, but restoration IS possible.
This #WorldWetlandsDay, be part of the change.🌍
👉 visit wwt.org.uk
Wetlands are among the UK’s most powerful natural allies in supporting healthy rivers.
They’re under threat, but restoration IS possible.
This #WorldWetlandsDay, be part of the change.🌍
👉 visit wwt.org.uk
February 2, 2026 at 3:46 PM
Can healthy rivers exist without healthy wetlands? 🌱🌊
Wetlands are among the UK’s most powerful natural allies in supporting healthy rivers.
They’re under threat, but restoration IS possible.
This #WorldWetlandsDay, be part of the change.🌍
👉 visit wwt.org.uk
Wetlands are among the UK’s most powerful natural allies in supporting healthy rivers.
They’re under threat, but restoration IS possible.
This #WorldWetlandsDay, be part of the change.🌍
👉 visit wwt.org.uk
“This isn’t a question of if we run out of water - it’s when.” -
James Wallace, CEO of River Action
This is not a scarcity problem. It’s a water security crisis driven by a system that leaks BILLIONS of litres, pollutes rivers & over-abstracts from the environment.👇
www.lbc.co.uk/article/wate...
James Wallace, CEO of River Action
This is not a scarcity problem. It’s a water security crisis driven by a system that leaks BILLIONS of litres, pollutes rivers & over-abstracts from the environment.👇
www.lbc.co.uk/article/wate...
January 29, 2026 at 11:46 AM
“This isn’t a question of if we run out of water - it’s when.” -
James Wallace, CEO of River Action
This is not a scarcity problem. It’s a water security crisis driven by a system that leaks BILLIONS of litres, pollutes rivers & over-abstracts from the environment.👇
www.lbc.co.uk/article/wate...
James Wallace, CEO of River Action
This is not a scarcity problem. It’s a water security crisis driven by a system that leaks BILLIONS of litres, pollutes rivers & over-abstracts from the environment.👇
www.lbc.co.uk/article/wate...
Reposted by River Action
“Sleepwalking towards running out of water” ~ James Wallace @riveractionuk.bsky.social
In documents uncovered by Watershed, regulators warn companies they must act now to reduce the amount of water they're pumping, fix leaks + address chemical pollution:
share.google/1eucAo5EPhP9...
In documents uncovered by Watershed, regulators warn companies they must act now to reduce the amount of water they're pumping, fix leaks + address chemical pollution:
share.google/1eucAo5EPhP9...
Essex water companies among those repeatedly warned about risks to supplies
A number of water companies in England have been repeatedly warned about risks to their water supplies, documents from regulators and the government…
share.google
January 28, 2026 at 2:42 PM
“Sleepwalking towards running out of water” ~ James Wallace @riveractionuk.bsky.social
In documents uncovered by Watershed, regulators warn companies they must act now to reduce the amount of water they're pumping, fix leaks + address chemical pollution:
share.google/1eucAo5EPhP9...
In documents uncovered by Watershed, regulators warn companies they must act now to reduce the amount of water they're pumping, fix leaks + address chemical pollution:
share.google/1eucAo5EPhP9...
This consultation follows our petition with @greenpeaceuk.bsky.social, backed by 62,000 people.
Rules from 1989 have failed to stop #toxic chemicals & microplastics being spread on farmland.
Farmers aren’t to blame. Water companies MUST be held accountable.
consult.defra.gov.uk/the-sewage-s...
Rules from 1989 have failed to stop #toxic chemicals & microplastics being spread on farmland.
Farmers aren’t to blame. Water companies MUST be held accountable.
consult.defra.gov.uk/the-sewage-s...
January 28, 2026 at 12:04 PM
This consultation follows our petition with @greenpeaceuk.bsky.social, backed by 62,000 people.
Rules from 1989 have failed to stop #toxic chemicals & microplastics being spread on farmland.
Farmers aren’t to blame. Water companies MUST be held accountable.
consult.defra.gov.uk/the-sewage-s...
Rules from 1989 have failed to stop #toxic chemicals & microplastics being spread on farmland.
Farmers aren’t to blame. Water companies MUST be held accountable.
consult.defra.gov.uk/the-sewage-s...
🌧️ A rainy country running out of water? Absurd - and very real.
Decades of under-investment & profit-first water companies have left our system dangerously fragile.
The public has paid the bills through rising costs. Now companies must invest - before taps, food security &our economy run dry.
Decades of under-investment & profit-first water companies have left our system dangerously fragile.
The public has paid the bills through rising costs. Now companies must invest - before taps, food security &our economy run dry.
"3 mn litres of drinking water are lost every day through leaking pipes + not a single new major reservoir has been built since privatisation...
"The public has paid through rising bills – now water companies must invest" ~ James Wallace of @riveractionuk.bsky.social
www.itv.com/news/meridia...
"The public has paid through rising bills – now water companies must invest" ~ James Wallace of @riveractionuk.bsky.social
www.itv.com/news/meridia...
January 28, 2026 at 11:49 AM
🌧️ A rainy country running out of water? Absurd - and very real.
Decades of under-investment & profit-first water companies have left our system dangerously fragile.
The public has paid the bills through rising costs. Now companies must invest - before taps, food security &our economy run dry.
Decades of under-investment & profit-first water companies have left our system dangerously fragile.
The public has paid the bills through rising costs. Now companies must invest - before taps, food security &our economy run dry.
Reposted by River Action
BREAKING! Wow. Citizen scientists across the Wye catchment have now taken over 50,000 samples and tested them for water quality. What a phenomenal show of people power.
Read all about it: friendsoftheriverwye.org.uk/news/wye-cit...
Read all about it: friendsoftheriverwye.org.uk/news/wye-cit...
January 26, 2026 at 12:35 PM
BREAKING! Wow. Citizen scientists across the Wye catchment have now taken over 50,000 samples and tested them for water quality. What a phenomenal show of people power.
Read all about it: friendsoftheriverwye.org.uk/news/wye-cit...
Read all about it: friendsoftheriverwye.org.uk/news/wye-cit...
💷 £10 million upgrade. Zero improvement.😡
Last week, #citizenscientist Angela Jones recorded the highest pollution levels ever at the Usk sewage treatment works.👇
THIS is why citizen science matters. An “upgrade” that entrenches pollution is NOT progress.
#EndSewagePollution #rescuebritainsrivers
Last week, #citizenscientist Angela Jones recorded the highest pollution levels ever at the Usk sewage treatment works.👇
THIS is why citizen science matters. An “upgrade” that entrenches pollution is NOT progress.
#EndSewagePollution #rescuebritainsrivers
January 26, 2026 at 9:48 AM
💷 £10 million upgrade. Zero improvement.😡
Last week, #citizenscientist Angela Jones recorded the highest pollution levels ever at the Usk sewage treatment works.👇
THIS is why citizen science matters. An “upgrade” that entrenches pollution is NOT progress.
#EndSewagePollution #rescuebritainsrivers
Last week, #citizenscientist Angela Jones recorded the highest pollution levels ever at the Usk sewage treatment works.👇
THIS is why citizen science matters. An “upgrade” that entrenches pollution is NOT progress.
#EndSewagePollution #rescuebritainsrivers
Hundreds of illegal waste dumps - including 11 vast “super sites” - are threatening England’s rivers, wildlife and communities downstream.
Why is the Environment Agency still refusing to publicly explain what action it’s taking?? 🔽
www.bbc.co.uk/news/article...
Why is the Environment Agency still refusing to publicly explain what action it’s taking?? 🔽
www.bbc.co.uk/news/article...
Supersized illegal waste dumps hidden across English countryside
A BBC investigation uncovers how criminals are operating huge illegal rubbish tips across the country.
www.bbc.co.uk
January 23, 2026 at 11:01 AM
Hundreds of illegal waste dumps - including 11 vast “super sites” - are threatening England’s rivers, wildlife and communities downstream.
Why is the Environment Agency still refusing to publicly explain what action it’s taking?? 🔽
www.bbc.co.uk/news/article...
Why is the Environment Agency still refusing to publicly explain what action it’s taking?? 🔽
www.bbc.co.uk/news/article...
🗣️ “A key part of the role is helping connect legal expertise with grassroots action.”
Please join us in welcoming Christian Fuller, River Action’s new Legal Coordinator. ⚖️
Find out more about his work to #RescueBritainsRivers in the blog below - riveractionuk.com/news/meet-ch...
Please join us in welcoming Christian Fuller, River Action’s new Legal Coordinator. ⚖️
Find out more about his work to #RescueBritainsRivers in the blog below - riveractionuk.com/news/meet-ch...
Meet Christian Fuller, River Action’s new Legal Coordinator - River Action UK
Q1. Tell us about yourself Hi, I’m Christian, and I’ve recently joined River Action as Legal Coordinator. I grew up in Conwy, where the Eryri National Park was a constant part of my life. Those early ...
riveractionuk.com
January 22, 2026 at 2:38 PM
🗣️ “A key part of the role is helping connect legal expertise with grassroots action.”
Please join us in welcoming Christian Fuller, River Action’s new Legal Coordinator. ⚖️
Find out more about his work to #RescueBritainsRivers in the blog below - riveractionuk.com/news/meet-ch...
Please join us in welcoming Christian Fuller, River Action’s new Legal Coordinator. ⚖️
Find out more about his work to #RescueBritainsRivers in the blog below - riveractionuk.com/news/meet-ch...
Customers left without water, rivers remain polluted, and water company Executives walk away with 💸💸 bonuses.
THIS is the consequence of a system that places profit ahead of people and nature. 😡 🔽 @watershed-i.bsky.social
www.thetimes.com/uk/environme....
THIS is the consequence of a system that places profit ahead of people and nature. 😡 🔽 @watershed-i.bsky.social
www.thetimes.com/uk/environme....
South East Water was warned of problems years before taps ran dry
Regulators repeatedly told the company it did not have enough water to meet demand in two areas that lost their supply this month, documents reveal
www.thetimes.com
January 22, 2026 at 8:35 AM
Customers left without water, rivers remain polluted, and water company Executives walk away with 💸💸 bonuses.
THIS is the consequence of a system that places profit ahead of people and nature. 😡 🔽 @watershed-i.bsky.social
www.thetimes.com/uk/environme....
THIS is the consequence of a system that places profit ahead of people and nature. 😡 🔽 @watershed-i.bsky.social
www.thetimes.com/uk/environme....
Reposted by River Action
Factory farming of chickens killed the River Wye. Fact, not an exaggeration. Tonnes of chicken poo from millions of unfortunate chickens polluted the river, collapsed ecosystems and wiped out wildlife.
Now the same industry wants to do the same thing to Loch Ryan.
buff.ly/2Hqkr8f
Now the same industry wants to do the same thing to Loch Ryan.
buff.ly/2Hqkr8f
January 20, 2026 at 2:03 PM
Factory farming of chickens killed the River Wye. Fact, not an exaggeration. Tonnes of chicken poo from millions of unfortunate chickens polluted the river, collapsed ecosystems and wiped out wildlife.
Now the same industry wants to do the same thing to Loch Ryan.
buff.ly/2Hqkr8f
Now the same industry wants to do the same thing to Loch Ryan.
buff.ly/2Hqkr8f
Reposted by River Action
Interesting developments in water white paper: we know from NI, sewage treatment plants who meet targets during announced inspections, often fail when inspections are unannounced, so a promising move. As @petedevery.bsky.social says "the proof will be in the rivers".
www.bbc.co.uk/news/article...
🧵
www.bbc.co.uk/news/article...
🧵
January 20, 2026 at 6:15 PM
Interesting developments in water white paper: we know from NI, sewage treatment plants who meet targets during announced inspections, often fail when inspections are unannounced, so a promising move. As @petedevery.bsky.social says "the proof will be in the rivers".
www.bbc.co.uk/news/article...
🧵
www.bbc.co.uk/news/article...
🧵
1/3. 🚨BREAKING🚨 The government has finally published its Water Sector Reform White Paper.
But the real question is: 👇
Will it actually fix England’s broken water system?
To put people and nature first, the rules must change... 🧵
But the real question is: 👇
Will it actually fix England’s broken water system?
To put people and nature first, the rules must change... 🧵
January 20, 2026 at 3:45 PM
1/3. 🚨BREAKING🚨 The government has finally published its Water Sector Reform White Paper.
But the real question is: 👇
Will it actually fix England’s broken water system?
To put people and nature first, the rules must change... 🧵
But the real question is: 👇
Will it actually fix England’s broken water system?
To put people and nature first, the rules must change... 🧵
“We’ve seen for decades this privatisation experiment fail. Of course, we do need private money, but it needs to be done the right way. We need to look at things like public benefit & ownership models to make sure the public & the environment are put first.”
- James Wallace, CEO, River Action UK,
- James Wallace, CEO, River Action UK,
January 20, 2026 at 12:49 PM
“We’ve seen for decades this privatisation experiment fail. Of course, we do need private money, but it needs to be done the right way. We need to look at things like public benefit & ownership models to make sure the public & the environment are put first.”
- James Wallace, CEO, River Action UK,
- James Wallace, CEO, River Action UK,
🚨Government water reforms do not go far enough.🚨
The Water White Paper finally admits the scale of the freshwater emergency - but it still falls short of the urgent, radical action our rivers desperately need...
READ MORE: www.bbc.co.uk/news/article...
The Water White Paper finally admits the scale of the freshwater emergency - but it still falls short of the urgent, radical action our rivers desperately need...
READ MORE: www.bbc.co.uk/news/article...
Water companies to face regular MOT-style checks in industry shake-up
The government says the industry will have
www.bbc.co.uk
January 20, 2026 at 8:33 AM
🚨Government water reforms do not go far enough.🚨
The Water White Paper finally admits the scale of the freshwater emergency - but it still falls short of the urgent, radical action our rivers desperately need...
READ MORE: www.bbc.co.uk/news/article...
The Water White Paper finally admits the scale of the freshwater emergency - but it still falls short of the urgent, radical action our rivers desperately need...
READ MORE: www.bbc.co.uk/news/article...
"As the Government prepares its White Paper on water reform, it must prove it is serious about ending decades of pollution for profit."
- James Wallace, CEO of River Action, on BBC Radio 4 this morning. 🔽 #WhitePaper #rescuebritainsrivers
- James Wallace, CEO of River Action, on BBC Radio 4 this morning. 🔽 #WhitePaper #rescuebritainsrivers
January 19, 2026 at 3:27 PM
"As the Government prepares its White Paper on water reform, it must prove it is serious about ending decades of pollution for profit."
- James Wallace, CEO of River Action, on BBC Radio 4 this morning. 🔽 #WhitePaper #rescuebritainsrivers
- James Wallace, CEO of River Action, on BBC Radio 4 this morning. 🔽 #WhitePaper #rescuebritainsrivers
⚠️The River Wye, one of the UK’s most iconic and protected rivers, is on the brink of ecological collapse.
We need action NOW. The Govt must ensure the upcoming White Paper tackles agri-pollution at its source and delivers real protection for the Wye, before it's too late.
@savethewye.bsky.social
We need action NOW. The Govt must ensure the upcoming White Paper tackles agri-pollution at its source and delivers real protection for the Wye, before it's too late.
@savethewye.bsky.social
January 13, 2026 at 10:07 AM
⚠️The River Wye, one of the UK’s most iconic and protected rivers, is on the brink of ecological collapse.
We need action NOW. The Govt must ensure the upcoming White Paper tackles agri-pollution at its source and delivers real protection for the Wye, before it's too late.
@savethewye.bsky.social
We need action NOW. The Govt must ensure the upcoming White Paper tackles agri-pollution at its source and delivers real protection for the Wye, before it's too late.
@savethewye.bsky.social
Reposted by River Action
Utterly damning report from Office for Environmental Protection - the Govt’s not only missing its targets to protect wildlife in England, it’s also failing on *almost all* environmental measures - and in some cases actively destroying the natural world through its obsession with growth at all costs
Government’s wildlife targets will be missed in England, watchdog says
Seven out of 10 targets have little likelihood of being met by 2030, Office for Environmental Protection says
www.theguardian.com
January 13, 2026 at 10:04 AM
Utterly damning report from Office for Environmental Protection - the Govt’s not only missing its targets to protect wildlife in England, it’s also failing on *almost all* environmental measures - and in some cases actively destroying the natural world through its obsession with growth at all costs
❌ The public has had enough of Thames Water
The govt must NOT allow Thames Water to evade the laws designed to protect our rivers. It's time that they step in, place the company into Special Administration & ensure it is run for public benefit - not private gain.
www.bigissue.com/news/social-...
The govt must NOT allow Thames Water to evade the laws designed to protect our rivers. It's time that they step in, place the company into Special Administration & ensure it is run for public benefit - not private gain.
www.bigissue.com/news/social-...
January 12, 2026 at 1:09 PM
❌ The public has had enough of Thames Water
The govt must NOT allow Thames Water to evade the laws designed to protect our rivers. It's time that they step in, place the company into Special Administration & ensure it is run for public benefit - not private gain.
www.bigissue.com/news/social-...
The govt must NOT allow Thames Water to evade the laws designed to protect our rivers. It's time that they step in, place the company into Special Administration & ensure it is run for public benefit - not private gain.
www.bigissue.com/news/social-...
🚨NEWS: The Government failed to produce its plans for the future of water by a Christmas target and Labour is accused of “lower energy than a sloth.”
READ MORE: 🔽 @dailyexpressnews.bsky.social
#rescuebritainsrivers
www.express.co.uk/news/politic...
READ MORE: 🔽 @dailyexpressnews.bsky.social
#rescuebritainsrivers
www.express.co.uk/news/politic...
'There's a public health crisis but sloth Starmer is so slow to do anything'
The Government failed to produce its plans for the future of water by a Christmas target and Labour is accused of lower energy than a sloth.
www.express.co.uk
January 12, 2026 at 9:07 AM
🚨NEWS: The Government failed to produce its plans for the future of water by a Christmas target and Labour is accused of “lower energy than a sloth.”
READ MORE: 🔽 @dailyexpressnews.bsky.social
#rescuebritainsrivers
www.express.co.uk/news/politic...
READ MORE: 🔽 @dailyexpressnews.bsky.social
#rescuebritainsrivers
www.express.co.uk/news/politic...
Construction Site Pollution: A Hidden Crisis With Very Visible Harm
✍️ Brilliantly written by Simon Hunter, CEO of Bristol Avon Rivers Trust, our latest blog exposes pollution from construction sites - the silent killer of river health.
▶️ READ MORE: riveractionuk.com/news/constru...
✍️ Brilliantly written by Simon Hunter, CEO of Bristol Avon Rivers Trust, our latest blog exposes pollution from construction sites - the silent killer of river health.
▶️ READ MORE: riveractionuk.com/news/constru...
Construction Site Pollution: The Silent Threat Smothering Our Rivers - River Action UK
By Simon Hunter, CEO – Bristol Avon Rivers Trust A Hidden Crisis With Very Visible Harm If you’ve ever stood beside a river and watched it flow clear and vibrant, you’ll know the feeling of peace and ...
riveractionuk.com
January 9, 2026 at 12:22 PM
Construction Site Pollution: A Hidden Crisis With Very Visible Harm
✍️ Brilliantly written by Simon Hunter, CEO of Bristol Avon Rivers Trust, our latest blog exposes pollution from construction sites - the silent killer of river health.
▶️ READ MORE: riveractionuk.com/news/constru...
✍️ Brilliantly written by Simon Hunter, CEO of Bristol Avon Rivers Trust, our latest blog exposes pollution from construction sites - the silent killer of river health.
▶️ READ MORE: riveractionuk.com/news/constru...
🚨 BREAKING: Today, the Office for Environmental Protection (OEP) confirmed possible failures by DEFRA and the Environment Agency to comply with the laws meant to protect our rivers, lakes, and seas.. 1/2 🧵
January 8, 2026 at 4:26 PM
🚨 BREAKING: Today, the Office for Environmental Protection (OEP) confirmed possible failures by DEFRA and the Environment Agency to comply with the laws meant to protect our rivers, lakes, and seas.. 1/2 🧵