River Action
@riveractionuk.bsky.social
River Action is a UK-based environmental campaigning body committed to rescuing Britain's rivers.
http://www.riveractionuk.com/
http://www.riveractionuk.com/
Pinned
📢 Tell your supermarket to call out Red Tractor!
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
What if every town took guardianship of its river?
That’s the idea behind Sister Rivers - a movement turning frustration into action.
👉 Check out our latest blog to read how it’s working - and how your town can join in: kit.riveractionuk.com/the-uks-firs...
#communityaction #rescuebritainsrivers
That’s the idea behind Sister Rivers - a movement turning frustration into action.
👉 Check out our latest blog to read how it’s working - and how your town can join in: kit.riveractionuk.com/the-uks-firs...
#communityaction #rescuebritainsrivers
The UK’s First Sister Rivers Partnership - River Action: River Rescue Kit
By Councillor Michael Chapman Pincher Stand on Pershore Bridge [...]
kit.riveractionuk.com
November 10, 2025 at 4:00 PM
What if every town took guardianship of its river?
That’s the idea behind Sister Rivers - a movement turning frustration into action.
👉 Check out our latest blog to read how it’s working - and how your town can join in: kit.riveractionuk.com/the-uks-firs...
#communityaction #rescuebritainsrivers
That’s the idea behind Sister Rivers - a movement turning frustration into action.
👉 Check out our latest blog to read how it’s working - and how your town can join in: kit.riveractionuk.com/the-uks-firs...
#communityaction #rescuebritainsrivers
🪧 Last night, communities from across London came together outside @defrauk to share the real impact of Thames Water’s pollution crisis. 💷 💩
👇 We asked what they wanted the government to remember, remember this 5th of November…
#RescueBritainsRivers @compassoffice.bsky.social
👇 We asked what they wanted the government to remember, remember this 5th of November…
#RescueBritainsRivers @compassoffice.bsky.social
November 6, 2025 at 3:27 PM
🪧 Last night, communities from across London came together outside @defrauk to share the real impact of Thames Water’s pollution crisis. 💷 💩
👇 We asked what they wanted the government to remember, remember this 5th of November…
#RescueBritainsRivers @compassoffice.bsky.social
👇 We asked what they wanted the government to remember, remember this 5th of November…
#RescueBritainsRivers @compassoffice.bsky.social
Reposted by River Action
📢 40+ NGOs have written to the PM urging him to uphold the Aarhus Convention – the cornerstone of environmental justice
The Convention protects your right to:
✅ Access environmental information
✅ Have a say in decisions that affect nature
✅ Seek environmental justice affordably
The Convention protects your right to:
✅ Access environmental information
✅ Have a say in decisions that affect nature
✅ Seek environmental justice affordably
November 4, 2025 at 10:17 AM
📢 40+ NGOs have written to the PM urging him to uphold the Aarhus Convention – the cornerstone of environmental justice
The Convention protects your right to:
✅ Access environmental information
✅ Have a say in decisions that affect nature
✅ Seek environmental justice affordably
The Convention protects your right to:
✅ Access environmental information
✅ Have a say in decisions that affect nature
✅ Seek environmental justice affordably
🚨 BREAKING: We’re in court TODAY challenging Ofwat!
Ofwat promised customers wouldn’t pay twice for infrastructure improvements, but its approach risks customers paying AGAIN for failures that should never have happened.
READ MORE: riveractionuk.com/news/river-a...
Ofwat promised customers wouldn’t pay twice for infrastructure improvements, but its approach risks customers paying AGAIN for failures that should never have happened.
READ MORE: riveractionuk.com/news/river-a...
November 4, 2025 at 12:00 PM
🚨 BREAKING: We’re in court TODAY challenging Ofwat!
Ofwat promised customers wouldn’t pay twice for infrastructure improvements, but its approach risks customers paying AGAIN for failures that should never have happened.
READ MORE: riveractionuk.com/news/river-a...
Ofwat promised customers wouldn’t pay twice for infrastructure improvements, but its approach risks customers paying AGAIN for failures that should never have happened.
READ MORE: riveractionuk.com/news/river-a...
NEWS! Ofwat letting water firms charge twice to tackle sewage, court to hear 👇👇
River Action is bringing legal action against the water regulator over who should foot bill for firms’ past failures to invest.
READ MORE: theguardian.com/environment/...
#RescueBritainsRivers
River Action is bringing legal action against the water regulator over who should foot bill for firms’ past failures to invest.
READ MORE: theguardian.com/environment/...
#RescueBritainsRivers
Ofwat letting water firms charge twice to tackle sewage, court to hear
River Action bringing legal action against water regulator over who should foot bill for firms’ past failures to invest
theguardian.com
November 4, 2025 at 9:35 AM
NEWS! Ofwat letting water firms charge twice to tackle sewage, court to hear 👇👇
River Action is bringing legal action against the water regulator over who should foot bill for firms’ past failures to invest.
READ MORE: theguardian.com/environment/...
#RescueBritainsRivers
River Action is bringing legal action against the water regulator over who should foot bill for firms’ past failures to invest.
READ MORE: theguardian.com/environment/...
#RescueBritainsRivers
It’s been one year since 15,000 of us met to March for Clean Water! 🚶🌊
But one year on, what’s changed? Has the government listened? Are our rivers and seas rebounding from decades of neglect and abuse? 🤔
Our Head of Campaigns reflects on what's happened and where we go next. Read the blog below 👇
But one year on, what’s changed? Has the government listened? Are our rivers and seas rebounding from decades of neglect and abuse? 🤔
Our Head of Campaigns reflects on what's happened and where we go next. Read the blog below 👇
The March for Clean Water: What’s Changed a Year On? - River Action UK
What is the impact of the March for Clean Water one year on? Find out its impact and the challenges that remain in the pursuit of clean water.
riveractionuk.com
November 3, 2025 at 11:19 AM
It’s been one year since 15,000 of us met to March for Clean Water! 🚶🌊
But one year on, what’s changed? Has the government listened? Are our rivers and seas rebounding from decades of neglect and abuse? 🤔
Our Head of Campaigns reflects on what's happened and where we go next. Read the blog below 👇
But one year on, what’s changed? Has the government listened? Are our rivers and seas rebounding from decades of neglect and abuse? 🤔
Our Head of Campaigns reflects on what's happened and where we go next. Read the blog below 👇
🗞️ Community News - October 🗞️
October's highlights include:
🚶♀️ A 900-mile pilgrimage for river rights
⚖️ Lawyers and activists uniting to take on the threats of chemical pollution to our rivers
🏘️Towns partnering together aiming to turn the tide on river pollution
🧵(1/7)
October's highlights include:
🚶♀️ A 900-mile pilgrimage for river rights
⚖️ Lawyers and activists uniting to take on the threats of chemical pollution to our rivers
🏘️Towns partnering together aiming to turn the tide on river pollution
🧵(1/7)
October 30, 2025 at 5:16 PM
🗞️ Community News - October 🗞️
October's highlights include:
🚶♀️ A 900-mile pilgrimage for river rights
⚖️ Lawyers and activists uniting to take on the threats of chemical pollution to our rivers
🏘️Towns partnering together aiming to turn the tide on river pollution
🧵(1/7)
October's highlights include:
🚶♀️ A 900-mile pilgrimage for river rights
⚖️ Lawyers and activists uniting to take on the threats of chemical pollution to our rivers
🏘️Towns partnering together aiming to turn the tide on river pollution
🧵(1/7)
A great article in The Times this morning, putting the spotlight on the recently banned Red Tractor ad & proving that even “trusted” food labels aren’t immune to greenwash.
TAKE ACTION: Contact your supermarket TODAY & tell them to to call out Red Tractor: 👉 bit.ly/4nPC3Ko
#UpYourStandards
TAKE ACTION: Contact your supermarket TODAY & tell them to to call out Red Tractor: 👉 bit.ly/4nPC3Ko
#UpYourStandards
October 30, 2025 at 1:04 PM
A great article in The Times this morning, putting the spotlight on the recently banned Red Tractor ad & proving that even “trusted” food labels aren’t immune to greenwash.
TAKE ACTION: Contact your supermarket TODAY & tell them to to call out Red Tractor: 👉 bit.ly/4nPC3Ko
#UpYourStandards
TAKE ACTION: Contact your supermarket TODAY & tell them to to call out Red Tractor: 👉 bit.ly/4nPC3Ko
#UpYourStandards
A WIN FOR CHALK STREAMS 🙌
The House of Lords has voted to include chalk stream protections in the Planning Bill!
⚠️ But it's not a done deal. MPs could still scrap the amendment when the Bill returns to the Commons.
👉 Act now: write to your MP & urge them to support chalk stream protections!
The House of Lords has voted to include chalk stream protections in the Planning Bill!
⚠️ But it's not a done deal. MPs could still scrap the amendment when the Bill returns to the Commons.
👉 Act now: write to your MP & urge them to support chalk stream protections!
October 30, 2025 at 9:35 AM
A WIN FOR CHALK STREAMS 🙌
The House of Lords has voted to include chalk stream protections in the Planning Bill!
⚠️ But it's not a done deal. MPs could still scrap the amendment when the Bill returns to the Commons.
👉 Act now: write to your MP & urge them to support chalk stream protections!
The House of Lords has voted to include chalk stream protections in the Planning Bill!
⚠️ But it's not a done deal. MPs could still scrap the amendment when the Bill returns to the Commons.
👉 Act now: write to your MP & urge them to support chalk stream protections!
September's RIVER OF THE MONTH is…… The River Itchen 🎉
Flowing through the heart of Hampshire, the River Itchen is one of the world’s rare chalk streams and is home to the endangered Atlantic Salmon. 🐟
But this iconic river is in trouble.... 🧵👇
🔗- kit.riveractionuk.com/rotm-the-riv...
🧵(1/8)
Flowing through the heart of Hampshire, the River Itchen is one of the world’s rare chalk streams and is home to the endangered Atlantic Salmon. 🐟
But this iconic river is in trouble.... 🧵👇
🔗- kit.riveractionuk.com/rotm-the-riv...
🧵(1/8)
River of the Month - The River Itchen - River Action: River Rescue Kit
Welcome to River of the Month! Every month, we spotlight a different river, sharing its wonders, its challenges, and the incredible people fighting to protect it. This month is…
The River Itchen
By ...
kit.riveractionuk.com
October 29, 2025 at 2:46 PM
September's RIVER OF THE MONTH is…… The River Itchen 🎉
Flowing through the heart of Hampshire, the River Itchen is one of the world’s rare chalk streams and is home to the endangered Atlantic Salmon. 🐟
But this iconic river is in trouble.... 🧵👇
🔗- kit.riveractionuk.com/rotm-the-riv...
🧵(1/8)
Flowing through the heart of Hampshire, the River Itchen is one of the world’s rare chalk streams and is home to the endangered Atlantic Salmon. 🐟
But this iconic river is in trouble.... 🧵👇
🔗- kit.riveractionuk.com/rotm-the-riv...
🧵(1/8)
⚠️Thames Water needs urgent action – public needs to know what comes next.👇
An exclusive in today’s Daily Express, written by Dr Samir Seddougui - River Action’s Campaigns Analyst.
👉READ MORE: riveractionuk.com/news/project...
#EndSewagePollution #RescueBritainsRivers
An exclusive in today’s Daily Express, written by Dr Samir Seddougui - River Action’s Campaigns Analyst.
👉READ MORE: riveractionuk.com/news/project...
#EndSewagePollution #RescueBritainsRivers
October 28, 2025 at 10:21 AM
⚠️Thames Water needs urgent action – public needs to know what comes next.👇
An exclusive in today’s Daily Express, written by Dr Samir Seddougui - River Action’s Campaigns Analyst.
👉READ MORE: riveractionuk.com/news/project...
#EndSewagePollution #RescueBritainsRivers
An exclusive in today’s Daily Express, written by Dr Samir Seddougui - River Action’s Campaigns Analyst.
👉READ MORE: riveractionuk.com/news/project...
#EndSewagePollution #RescueBritainsRivers
⚠️ Today's report exposes the bankruptcy of the privatised water model.
📢 We urgently need an overhaul of this failed system to ensure our rivers are protected.
👉 Only when regulation is credible & profit no longer comes before people & nature, will our rivers recover.
www.bbc.co.uk/news/article...
📢 We urgently need an overhaul of this failed system to ensure our rivers are protected.
👉 Only when regulation is credible & profit no longer comes before people & nature, will our rivers recover.
www.bbc.co.uk/news/article...
England's water companies get worst ever score over pollution
Thames Water - the UK's largest water company - was given the lowest one-star rating.
www.bbc.co.uk
October 23, 2025 at 10:39 AM
⚠️ Today's report exposes the bankruptcy of the privatised water model.
📢 We urgently need an overhaul of this failed system to ensure our rivers are protected.
👉 Only when regulation is credible & profit no longer comes before people & nature, will our rivers recover.
www.bbc.co.uk/news/article...
📢 We urgently need an overhaul of this failed system to ensure our rivers are protected.
👉 Only when regulation is credible & profit no longer comes before people & nature, will our rivers recover.
www.bbc.co.uk/news/article...
🚨 BREAKING NEWS: The Environment Agency's latest data paints a grim picture for our rivers. 😡👇
Enough is ENOUGH. The failed privatisation experiment must end. Water companies should serve the public, not private profit - delivering clean water, healthy rivers, & reliable service..🧵
Enough is ENOUGH. The failed privatisation experiment must end. Water companies should serve the public, not private profit - delivering clean water, healthy rivers, & reliable service..🧵
October 23, 2025 at 10:14 AM
🚨 BREAKING NEWS: The Environment Agency's latest data paints a grim picture for our rivers. 😡👇
Enough is ENOUGH. The failed privatisation experiment must end. Water companies should serve the public, not private profit - delivering clean water, healthy rivers, & reliable service..🧵
Enough is ENOUGH. The failed privatisation experiment must end. Water companies should serve the public, not private profit - delivering clean water, healthy rivers, & reliable service..🧵
Reposted by River Action
#RiverAction @riveractionuk.bsky.social CEO James Wallace warned that fines of £500,000 are “pocket change” to billion-pound companies like #ThamesWater
#WaterPollution
morningstaronline.co.uk/article/prop...
#WaterPollution
morningstaronline.co.uk/article/prop...
Proposed pollution fines are little more than 'pocket change' for billion-pound water firms, campaigners warn
NEWLY proposed pollution fines would amount to little more than “pocket change” for water firms whose profits run to billions, environmental campaigners have warned.The government launched a consultat...
morningstaronline.co.uk
October 23, 2025 at 9:54 AM
#RiverAction @riveractionuk.bsky.social CEO James Wallace warned that fines of £500,000 are “pocket change” to billion-pound companies like #ThamesWater
#WaterPollution
morningstaronline.co.uk/article/prop...
#WaterPollution
morningstaronline.co.uk/article/prop...
Reposted by River Action
"Government must end the failed privatisation model of criminal polluters like Thames Water"
@riveractionuk.bsky.social
“Anything short of changing the ownership model of our broken water industry is a hollow gesture"
@sascampaigns.bsky.social
💯
www.independent.co.uk/climate-chan...
@riveractionuk.bsky.social
“Anything short of changing the ownership model of our broken water industry is a hollow gesture"
@sascampaigns.bsky.social
💯
www.independent.co.uk/climate-chan...
New fines proposed for water firms committing smaller environmental offences
Government plans to hand more powers to the Environment Agency to penalise water companies for minor rule-breaking are now under consultation.
www.independent.co.uk
October 22, 2025 at 8:00 AM
"Government must end the failed privatisation model of criminal polluters like Thames Water"
@riveractionuk.bsky.social
“Anything short of changing the ownership model of our broken water industry is a hollow gesture"
@sascampaigns.bsky.social
💯
www.independent.co.uk/climate-chan...
@riveractionuk.bsky.social
“Anything short of changing the ownership model of our broken water industry is a hollow gesture"
@sascampaigns.bsky.social
💯
www.independent.co.uk/climate-chan...
“Quicker and easier" fines won’t clean up our rivers.💩
£500,000 fines are pocket change to billion-pound polluters like Thames Water. 😡 💷
It’s time for the government to END the failed privatisation model & bring in real reform. #RescueBritainsRivers
www.bbc.co.uk/news/article...
£500,000 fines are pocket change to billion-pound polluters like Thames Water. 😡 💷
It’s time for the government to END the failed privatisation model & bring in real reform. #RescueBritainsRivers
www.bbc.co.uk/news/article...
Fining firms for sewage spills will get 'quicker and easier', says government
The plans would see automatic fines for some offences and the burden of proof lowered for others.
www.bbc.co.uk
October 22, 2025 at 7:49 AM
“Quicker and easier" fines won’t clean up our rivers.💩
£500,000 fines are pocket change to billion-pound polluters like Thames Water. 😡 💷
It’s time for the government to END the failed privatisation model & bring in real reform. #RescueBritainsRivers
www.bbc.co.uk/news/article...
£500,000 fines are pocket change to billion-pound polluters like Thames Water. 😡 💷
It’s time for the government to END the failed privatisation model & bring in real reform. #RescueBritainsRivers
www.bbc.co.uk/news/article...
📢 Supermarkets - up your standards!
⚠️Big-name supermarkets use the Red Tractor logo to reassure shoppers of environmental protection — but rivers are still being polluted.
✉️TAKE ACTION - Tell your supermarket to call out Red Tractor, today! 👉 bit.ly/42G6YQV
⚠️Big-name supermarkets use the Red Tractor logo to reassure shoppers of environmental protection — but rivers are still being polluted.
✉️TAKE ACTION - Tell your supermarket to call out Red Tractor, today! 👉 bit.ly/42G6YQV
October 20, 2025 at 11:50 AM
📢 Supermarkets - up your standards!
⚠️Big-name supermarkets use the Red Tractor logo to reassure shoppers of environmental protection — but rivers are still being polluted.
✉️TAKE ACTION - Tell your supermarket to call out Red Tractor, today! 👉 bit.ly/42G6YQV
⚠️Big-name supermarkets use the Red Tractor logo to reassure shoppers of environmental protection — but rivers are still being polluted.
✉️TAKE ACTION - Tell your supermarket to call out Red Tractor, today! 👉 bit.ly/42G6YQV
Reposted by River Action
Is your supermarket using the Red Tractor to reassure its customers? 🏷️ 👀
We're helping @riveractionuk.bsky.social to expose the muck behind the mark - and it stinks!
Tell your supermarket to call out Red Tractor & enforce real standards: 👉 upyourstandards.riveractionuk.com?utm_source=I...
We're helping @riveractionuk.bsky.social to expose the muck behind the mark - and it stinks!
Tell your supermarket to call out Red Tractor & enforce real standards: 👉 upyourstandards.riveractionuk.com?utm_source=I...
Home - Up Your Standards!
Contact your supermarket today to tell them to call out Red Tractor, and pave the way for robust environmental standards on their products.
upyourstandards.riveractionuk.com
October 17, 2025 at 10:10 AM
Is your supermarket using the Red Tractor to reassure its customers? 🏷️ 👀
We're helping @riveractionuk.bsky.social to expose the muck behind the mark - and it stinks!
Tell your supermarket to call out Red Tractor & enforce real standards: 👉 upyourstandards.riveractionuk.com?utm_source=I...
We're helping @riveractionuk.bsky.social to expose the muck behind the mark - and it stinks!
Tell your supermarket to call out Red Tractor & enforce real standards: 👉 upyourstandards.riveractionuk.com?utm_source=I...
Red Tractor's #greenwash has been exposed.
Will supermarkets face reality - or cling to a broken system until public trust collapses? - @charleswatson.bsky.social
READ MORE 👉 riveractionuk.com/news/its-tim...
TAKE ACTION - email your supermarket, today!
👉 bit.ly/3J5PhDP
Will supermarkets face reality - or cling to a broken system until public trust collapses? - @charleswatson.bsky.social
READ MORE 👉 riveractionuk.com/news/its-tim...
TAKE ACTION - email your supermarket, today!
👉 bit.ly/3J5PhDP
October 17, 2025 at 9:53 AM
Red Tractor's #greenwash has been exposed.
Will supermarkets face reality - or cling to a broken system until public trust collapses? - @charleswatson.bsky.social
READ MORE 👉 riveractionuk.com/news/its-tim...
TAKE ACTION - email your supermarket, today!
👉 bit.ly/3J5PhDP
Will supermarkets face reality - or cling to a broken system until public trust collapses? - @charleswatson.bsky.social
READ MORE 👉 riveractionuk.com/news/its-tim...
TAKE ACTION - email your supermarket, today!
👉 bit.ly/3J5PhDP
At today’s @blueearthsummit.bsky.social, our CEO James Wallace spoke with Sir Steve Regrave about how we can go 'beyond the finish line' and build a long-term vision for the health of our rivers. 📈💧
As Steve said: “We need a plan for our rivers that lasts beyond our 5 year-long political cycles.”
As Steve said: “We need a plan for our rivers that lasts beyond our 5 year-long political cycles.”
October 16, 2025 at 3:14 PM
At today’s @blueearthsummit.bsky.social, our CEO James Wallace spoke with Sir Steve Regrave about how we can go 'beyond the finish line' and build a long-term vision for the health of our rivers. 📈💧
As Steve said: “We need a plan for our rivers that lasts beyond our 5 year-long political cycles.”
As Steve said: “We need a plan for our rivers that lasts beyond our 5 year-long political cycles.”
Behind the Red Tractor logo lies a dirty truth. 🔎💩
⚠️ A whopping 60% of Red Tractor assured farms inspected by the Environment Agency identified at least one breach of environmental regulations.
The #greenwash has been exposed - tell your supermarket to call out Red Tractor today! 👉 bit.ly/42G6YQV
⚠️ A whopping 60% of Red Tractor assured farms inspected by the Environment Agency identified at least one breach of environmental regulations.
The #greenwash has been exposed - tell your supermarket to call out Red Tractor today! 👉 bit.ly/42G6YQV
October 16, 2025 at 7:53 AM
Behind the Red Tractor logo lies a dirty truth. 🔎💩
⚠️ A whopping 60% of Red Tractor assured farms inspected by the Environment Agency identified at least one breach of environmental regulations.
The #greenwash has been exposed - tell your supermarket to call out Red Tractor today! 👉 bit.ly/42G6YQV
⚠️ A whopping 60% of Red Tractor assured farms inspected by the Environment Agency identified at least one breach of environmental regulations.
The #greenwash has been exposed - tell your supermarket to call out Red Tractor today! 👉 bit.ly/42G6YQV
📢 Tell your supermarket to call out Red Tractor!
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
October 15, 2025 at 1:00 PM
📢 Tell your supermarket to call out Red Tractor!
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
We’ve uncovered the muck behind the Red Tractor mark — and it stinks. 💩
💬 Contact your supermarket TODAY and tell them to take stock and pave the way for robust environmental standards on their products. 🛒 ✅
➡️ bit.ly/42G6YQV
#UpYourStandards
Reposted by River Action
Red Tractor Scheme = Greenwashing. Charging farmers a lot of money and giving the good ones a bad name. Scheme should be scrapped and replaced with a real farm assurance scheme which has environmental law compliance at its core. www.bbc.co.uk/news/article...
Red Tractor ad banned for misleading environmental claims
The Advertising Standards Authority upheld a complaint by environment charity River Action.
www.bbc.co.uk
October 15, 2025 at 5:59 AM
Red Tractor Scheme = Greenwashing. Charging farmers a lot of money and giving the good ones a bad name. Scheme should be scrapped and replaced with a real farm assurance scheme which has environmental law compliance at its core. www.bbc.co.uk/news/article...
Reposted by River Action
Huge news!
Red Tractor = false advertising.
I broke this original story in The Times over 2 years ago…. And River Action took it to the Advertising Standards Authority
Red Tractor = false advertising.
I broke this original story in The Times over 2 years ago…. And River Action took it to the Advertising Standards Authority
🚨 NEWS! Red Tractor ad banned for misleading environmental claims 🚨
A TV ad by the UK’s biggest farm assurance scheme has been banned after the @adstandards.bsky.social found “insufficient evidence” that Red Tractor farms met basic environmental standards.
READ MORE: www.bbc.co.uk/news/article...
A TV ad by the UK’s biggest farm assurance scheme has been banned after the @adstandards.bsky.social found “insufficient evidence” that Red Tractor farms met basic environmental standards.
READ MORE: www.bbc.co.uk/news/article...
Red Tractor ad banned for misleading environmental claims
The Advertising Standards Authority upheld a complaint by environment charity River Action.
www.bbc.co.uk
October 15, 2025 at 8:09 AM
Huge news!
Red Tractor = false advertising.
I broke this original story in The Times over 2 years ago…. And River Action took it to the Advertising Standards Authority
Red Tractor = false advertising.
I broke this original story in The Times over 2 years ago…. And River Action took it to the Advertising Standards Authority
Reposted by River Action
Red Tractor greenwashing claims banned by Advertising standards authority.
Your regular reminder that Red Tractor is wholly owned by Farming Unions and the big food retailers. www.bbc.co.uk/news/article...
Your regular reminder that Red Tractor is wholly owned by Farming Unions and the big food retailers. www.bbc.co.uk/news/article...
Red Tractor ad banned for misleading environmental claims
The Advertising Standards Authority upheld a complaint by environment charity River Action.
www.bbc.co.uk
October 15, 2025 at 7:10 AM
Red Tractor greenwashing claims banned by Advertising standards authority.
Your regular reminder that Red Tractor is wholly owned by Farming Unions and the big food retailers. www.bbc.co.uk/news/article...
Your regular reminder that Red Tractor is wholly owned by Farming Unions and the big food retailers. www.bbc.co.uk/news/article...