Rick Corrales
@rickcorrales.bsky.social
Visionary | Mentor | Creative
Progress doesn’t wait for your circumstances
Progress doesn’t wait for your circumstances
Stranger Things is a brand case study.
S1 earned trust. S5 proves scale.
Consistency over time wins.
Favorite character?
#Marketing #BrandStrategy #wordsmatter
S1 earned trust. S5 proves scale.
Consistency over time wins.
Favorite character?
#Marketing #BrandStrategy #wordsmatter
January 15, 2026 at 7:19 PM
Stranger Things is a brand case study.
S1 earned trust. S5 proves scale.
Consistency over time wins.
Favorite character?
#Marketing #BrandStrategy #wordsmatter
S1 earned trust. S5 proves scale.
Consistency over time wins.
Favorite character?
#Marketing #BrandStrategy #wordsmatter
Tech Tuesday
Step 2: Role
Tasks set direction.
Role shapes thinking.
Define the role. Then ask the question.
#AI #leadership #LLM #WordsMatter
Step 2: Role
Tasks set direction.
Role shapes thinking.
Define the role. Then ask the question.
#AI #leadership #LLM #WordsMatter
January 13, 2026 at 6:19 PM
Tech Tuesday
Step 2: Role
Tasks set direction.
Role shapes thinking.
Define the role. Then ask the question.
#AI #leadership #LLM #WordsMatter
Step 2: Role
Tasks set direction.
Role shapes thinking.
Define the role. Then ask the question.
#AI #leadership #LLM #WordsMatter
Words matter.
The Coast Guard is clear about responsibility.
Standards held. Decisions made early. A north star when pressure builds.
That’s leadership.
#WordsMatter #Leadership
The Coast Guard is clear about responsibility.
Standards held. Decisions made early. A north star when pressure builds.
That’s leadership.
#WordsMatter #Leadership
The US Coast Guard released videos showing the USCG Munro escorting the boarded now Russian tanker Marinera, formerly Bella 1.
January 11, 2026 at 2:52 PM
Words matter.
The Coast Guard is clear about responsibility.
Standards held. Decisions made early. A north star when pressure builds.
That’s leadership.
#WordsMatter #Leadership
The Coast Guard is clear about responsibility.
Standards held. Decisions made early. A north star when pressure builds.
That’s leadership.
#WordsMatter #Leadership
Now recruiting for the U.S. Coast Guard. Professionals and graduates who want purpose, responsibility, and real service, let’s talk.
January 9, 2026 at 10:40 PM
Now recruiting for the U.S. Coast Guard. Professionals and graduates who want purpose, responsibility, and real service, let’s talk.
2026 me: Appreciate the lessons.
2025 me: Appreciate the patience.
I’m keeping the parts that worked and leaving the rest right here.
Onward.
2025 me: Appreciate the patience.
I’m keeping the parts that worked and leaving the rest right here.
Onward.
January 1, 2026 at 3:41 PM
2026 me: Appreciate the lessons.
2025 me: Appreciate the patience.
I’m keeping the parts that worked and leaving the rest right here.
Onward.
2025 me: Appreciate the patience.
I’m keeping the parts that worked and leaving the rest right here.
Onward.
FL TN WI
I briefed governors, stood beside communities taking their first steps toward recovery.
I stayed present. I stayed ready.
Sunsets, Broadway, jazz, and early morning workouts. I lived in these communities while serving them.
Words Matter. Now on to the next challenge.
I briefed governors, stood beside communities taking their first steps toward recovery.
I stayed present. I stayed ready.
Sunsets, Broadway, jazz, and early morning workouts. I lived in these communities while serving them.
Words Matter. Now on to the next challenge.
December 1, 2025 at 6:10 PM
FL TN WI
I briefed governors, stood beside communities taking their first steps toward recovery.
I stayed present. I stayed ready.
Sunsets, Broadway, jazz, and early morning workouts. I lived in these communities while serving them.
Words Matter. Now on to the next challenge.
I briefed governors, stood beside communities taking their first steps toward recovery.
I stayed present. I stayed ready.
Sunsets, Broadway, jazz, and early morning workouts. I lived in these communities while serving them.
Words Matter. Now on to the next challenge.
Most people fail with AI because they skip the first step:
Task.
Say what you want.
Who it’s for.
When it’s due.
What success looks like.
You define the Task.
The AI executes.
You steer.
#WordsMatter #TCREI #PromptWriting #B2B
Task.
Say what you want.
Who it’s for.
When it’s due.
What success looks like.
You define the Task.
The AI executes.
You steer.
#WordsMatter #TCREI #PromptWriting #B2B
November 16, 2025 at 5:27 PM
Most people fail with AI because they skip the first step:
Task.
Say what you want.
Who it’s for.
When it’s due.
What success looks like.
You define the Task.
The AI executes.
You steer.
#WordsMatter #TCREI #PromptWriting #B2B
Task.
Say what you want.
Who it’s for.
When it’s due.
What success looks like.
You define the Task.
The AI executes.
You steer.
#WordsMatter #TCREI #PromptWriting #B2B
Three uniforms.
One purpose.
Navy ⚓ Air Force ✈️ Coast Guard Aux🚤
Service has shaped who I am and how I see the world.
Proud to be a veteran. Honoring all who’ve served this Veterans Day. 🇺🇸
#VeteransDay #ThankAVeteran #ProudToServe
One purpose.
Navy ⚓ Air Force ✈️ Coast Guard Aux🚤
Service has shaped who I am and how I see the world.
Proud to be a veteran. Honoring all who’ve served this Veterans Day. 🇺🇸
#VeteransDay #ThankAVeteran #ProudToServe
November 11, 2025 at 4:37 PM
Three uniforms.
One purpose.
Navy ⚓ Air Force ✈️ Coast Guard Aux🚤
Service has shaped who I am and how I see the world.
Proud to be a veteran. Honoring all who’ve served this Veterans Day. 🇺🇸
#VeteransDay #ThankAVeteran #ProudToServe
One purpose.
Navy ⚓ Air Force ✈️ Coast Guard Aux🚤
Service has shaped who I am and how I see the world.
Proud to be a veteran. Honoring all who’ve served this Veterans Day. 🇺🇸
#VeteransDay #ThankAVeteran #ProudToServe
Brand Intelligence powered by TORO i. In a world flooded with automation, connection still matters. That’s why I built TORO i. AI Insight. Human Connection. 📩 Connect to start the conversation.
November 9, 2025 at 11:18 PM
Brand Intelligence powered by TORO i. In a world flooded with automation, connection still matters. That’s why I built TORO i. AI Insight. Human Connection. 📩 Connect to start the conversation.
Halloween has always been my favorite holiday. I’ve produced concerts, worked on campaigns, and watched how pop culture turned it from spooky to family-friendly.
It’s more than costumes and candy. It’s creativity and connection.
Halloween is my Love Language. 🕸️💀🎶
#WordsMatter
It’s more than costumes and candy. It’s creativity and connection.
Halloween is my Love Language. 🕸️💀🎶
#WordsMatter
October 27, 2025 at 5:52 AM
Halloween has always been my favorite holiday. I’ve produced concerts, worked on campaigns, and watched how pop culture turned it from spooky to family-friendly.
It’s more than costumes and candy. It’s creativity and connection.
Halloween is my Love Language. 🕸️💀🎶
#WordsMatter
It’s more than costumes and candy. It’s creativity and connection.
Halloween is my Love Language. 🕸️💀🎶
#WordsMatter
Texting Gone Wrong. One person’s “ok” means calm.
The other’s in full caps lock, pacing the room, texting screenshots to three friends for “analysis,” and composing a dramatic monologue about “respect and communication” like it’s a Netflix special.
Words Matter
The other’s in full caps lock, pacing the room, texting screenshots to three friends for “analysis,” and composing a dramatic monologue about “respect and communication” like it’s a Netflix special.
Words Matter
October 19, 2025 at 7:58 PM
Texting Gone Wrong. One person’s “ok” means calm.
The other’s in full caps lock, pacing the room, texting screenshots to three friends for “analysis,” and composing a dramatic monologue about “respect and communication” like it’s a Netflix special.
Words Matter
The other’s in full caps lock, pacing the room, texting screenshots to three friends for “analysis,” and composing a dramatic monologue about “respect and communication” like it’s a Netflix special.
Words Matter
A helicopter crash in Huntington Beach left five injured.
Before the facts, came the headlines.
Before the answers, came the noise.
Words shape how tragedy is remembered.
Use them with care.
#WordsMatter #HuntingtonBeach #CrisisCommunication
Before the facts, came the headlines.
Before the answers, came the noise.
Words shape how tragedy is remembered.
Use them with care.
#WordsMatter #HuntingtonBeach #CrisisCommunication
October 13, 2025 at 1:42 AM
A helicopter crash in Huntington Beach left five injured.
Before the facts, came the headlines.
Before the answers, came the noise.
Words shape how tragedy is remembered.
Use them with care.
#WordsMatter #HuntingtonBeach #CrisisCommunication
Before the facts, came the headlines.
Before the answers, came the noise.
Words shape how tragedy is remembered.
Use them with care.
#WordsMatter #HuntingtonBeach #CrisisCommunication
Tired of swipes that go nowhere? Laurie Cooper’s one line turned into a nationwide reset: ditch the apps, take a barstool. No algorithms. No feeds. Just eye contact > emojis. Real time. Real people. Because Words Matter moving us from the screen to the scene. #SitAtTheBarSept
September 30, 2025 at 12:46 AM
Tired of swipes that go nowhere? Laurie Cooper’s one line turned into a nationwide reset: ditch the apps, take a barstool. No algorithms. No feeds. Just eye contact > emojis. Real time. Real people. Because Words Matter moving us from the screen to the scene. #SitAtTheBarSept
Words Matter — even when used to deceive. The “Tinder Swindler” Simon Leviev, once the “Prince of Diamonds,” is now the “Homeless King.” Arrested again. Survivors fought back. Ayleen sold his clothes. Cecilie continues in Netflix’s Love Con Revenge. #WordsMatter #TinderSwindler
September 21, 2025 at 4:49 PM
Words Matter — even when used to deceive. The “Tinder Swindler” Simon Leviev, once the “Prince of Diamonds,” is now the “Homeless King.” Arrested again. Survivors fought back. Ayleen sold his clothes. Cecilie continues in Netflix’s Love Con Revenge. #WordsMatter #TinderSwindler
Banana Ball isn’t just baseball. It’s a brand, a movement, a show.
When words and action connect, you don’t just win games—you win hearts.
#WordsMatter #BananaBall #SavannahBananas #BrandStrategy
When words and action connect, you don’t just win games—you win hearts.
#WordsMatter #BananaBall #SavannahBananas #BrandStrategy
September 14, 2025 at 2:24 PM
Banana Ball isn’t just baseball. It’s a brand, a movement, a show.
When words and action connect, you don’t just win games—you win hearts.
#WordsMatter #BananaBall #SavannahBananas #BrandStrategy
When words and action connect, you don’t just win games—you win hearts.
#WordsMatter #BananaBall #SavannahBananas #BrandStrategy
3,000 lives lost in New York, D.C., and Pennsylvania. Heroes who ran toward danger. Families forever changed.
For me it is also personal — 3 lives lost. I will never forget them or the tears of the mother.
#NeverForget #September11
For me it is also personal — 3 lives lost. I will never forget them or the tears of the mother.
#NeverForget #September11
September 11, 2025 at 4:33 PM
3,000 lives lost in New York, D.C., and Pennsylvania. Heroes who ran toward danger. Families forever changed.
For me it is also personal — 3 lives lost. I will never forget them or the tears of the mother.
#NeverForget #September11
For me it is also personal — 3 lives lost. I will never forget them or the tears of the mother.
#NeverForget #September11
Labor Day.
A pause in the grind.
A night sky with a Bad Moon rising, and a reminder that work is more than hours punched — it’s people, it’s effort, it’s what keeps this country moving.
Respect the labor. Respect the workers.
Words Matter.
#LaborDay #WordsMatter
A pause in the grind.
A night sky with a Bad Moon rising, and a reminder that work is more than hours punched — it’s people, it’s effort, it’s what keeps this country moving.
Respect the labor. Respect the workers.
Words Matter.
#LaborDay #WordsMatter
September 1, 2025 at 12:42 PM
Labor Day.
A pause in the grind.
A night sky with a Bad Moon rising, and a reminder that work is more than hours punched — it’s people, it’s effort, it’s what keeps this country moving.
Respect the labor. Respect the workers.
Words Matter.
#LaborDay #WordsMatter
A pause in the grind.
A night sky with a Bad Moon rising, and a reminder that work is more than hours punched — it’s people, it’s effort, it’s what keeps this country moving.
Respect the labor. Respect the workers.
Words Matter.
#LaborDay #WordsMatter
Red Bull doesn’t sell drinks. They sell a lifestyle.
$9B in annual revenue. $2B spent on marketing — not on ads, but on culture. Sports, music, film, moments that define energy itself.
Words Matter.
They give you wings.
#WordsMatter #RedBull #MarketingGenius
$9B in annual revenue. $2B spent on marketing — not on ads, but on culture. Sports, music, film, moments that define energy itself.
Words Matter.
They give you wings.
#WordsMatter #RedBull #MarketingGenius
August 24, 2025 at 1:24 PM
Red Bull doesn’t sell drinks. They sell a lifestyle.
$9B in annual revenue. $2B spent on marketing — not on ads, but on culture. Sports, music, film, moments that define energy itself.
Words Matter.
They give you wings.
#WordsMatter #RedBull #MarketingGenius
$9B in annual revenue. $2B spent on marketing — not on ads, but on culture. Sports, music, film, moments that define energy itself.
Words Matter.
They give you wings.
#WordsMatter #RedBull #MarketingGenius
Sex sells. Now it is less about shock and more about story. Brands like @urbandecaycosmetics and @ta3 leaning into nuance, not noise. You see it in campaigns with OnlyFans creators like @AriKytsya and @LeviCoralynn. You feel it in the tone. Less performative. More personal. Words Matter
August 10, 2025 at 2:25 PM
Sex sells. Now it is less about shock and more about story. Brands like @urbandecaycosmetics and @ta3 leaning into nuance, not noise. You see it in campaigns with OnlyFans creators like @AriKytsya and @LeviCoralynn. You feel it in the tone. Less performative. More personal. Words Matter
Words Matter — and so does respect.
Communication is a form of respect.
It’s not just what we feel. It’s how we respond.
Respect is communication. It opens doors words alone can’t.
Say it like they matter. Because they do.
#WordsMatter #RespectIsCommunication
Communication is a form of respect.
It’s not just what we feel. It’s how we respond.
Respect is communication. It opens doors words alone can’t.
Say it like they matter. Because they do.
#WordsMatter #RespectIsCommunication
August 3, 2025 at 1:04 PM
Words Matter — and so does respect.
Communication is a form of respect.
It’s not just what we feel. It’s how we respond.
Respect is communication. It opens doors words alone can’t.
Say it like they matter. Because they do.
#WordsMatter #RespectIsCommunication
Communication is a form of respect.
It’s not just what we feel. It’s how we respond.
Respect is communication. It opens doors words alone can’t.
Say it like they matter. Because they do.
#WordsMatter #RespectIsCommunication
@coldplay hit Nashville this week. Lights, sound, unity.
But I couldn’t stop thinking about that kiss cam moment. One glance. One shift. No words—just silence that said it all.
This isn’t about the scandal. It’s about the signal.
#WordsMatter #Coldplay
But I couldn’t stop thinking about that kiss cam moment. One glance. One shift. No words—just silence that said it all.
This isn’t about the scandal. It’s about the signal.
#WordsMatter #Coldplay
July 27, 2025 at 3:28 PM
@coldplay hit Nashville this week. Lights, sound, unity.
But I couldn’t stop thinking about that kiss cam moment. One glance. One shift. No words—just silence that said it all.
This isn’t about the scandal. It’s about the signal.
#WordsMatter #Coldplay
But I couldn’t stop thinking about that kiss cam moment. One glance. One shift. No words—just silence that said it all.
This isn’t about the scandal. It’s about the signal.
#WordsMatter #Coldplay
Words Matter. Even when we say nothing.
I went to a soccer game alone this week. Not because I wanted to, but because I’m not waiting on anyone to live the moment.
Being alone isn’t lonely.
Sometimes it means you chose the moment over the company.
#WordsMatter #Leadership #Connection
I went to a soccer game alone this week. Not because I wanted to, but because I’m not waiting on anyone to live the moment.
Being alone isn’t lonely.
Sometimes it means you chose the moment over the company.
#WordsMatter #Leadership #Connection
July 20, 2025 at 3:25 PM
Words Matter. Even when we say nothing.
I went to a soccer game alone this week. Not because I wanted to, but because I’m not waiting on anyone to live the moment.
Being alone isn’t lonely.
Sometimes it means you chose the moment over the company.
#WordsMatter #Leadership #Connection
I went to a soccer game alone this week. Not because I wanted to, but because I’m not waiting on anyone to live the moment.
Being alone isn’t lonely.
Sometimes it means you chose the moment over the company.
#WordsMatter #Leadership #Connection
The distance between you and a stranger is one word: hello.
That’s how connections start.
Deals get made.
Movements begin.
It’s not magic. It’s the right word at the right time.
Words Matter.
#WordsMatter #Leadership #Connection
That’s how connections start.
Deals get made.
Movements begin.
It’s not magic. It’s the right word at the right time.
Words Matter.
#WordsMatter #Leadership #Connection
July 13, 2025 at 4:17 PM
The distance between you and a stranger is one word: hello.
That’s how connections start.
Deals get made.
Movements begin.
It’s not magic. It’s the right word at the right time.
Words Matter.
#WordsMatter #Leadership #Connection
That’s how connections start.
Deals get made.
Movements begin.
It’s not magic. It’s the right word at the right time.
Words Matter.
#WordsMatter #Leadership #Connection
Words Matter — especially this week.
The Fourth isn’t just fireworks. Words built this country.
We’re divided now. But we’re still Americans.
Red or blue doesn’t matter. Use your words to build, not break.
America is still worth it.
#WordsMatter #FourthOfJuly #OneNation
The Fourth isn’t just fireworks. Words built this country.
We’re divided now. But we’re still Americans.
Red or blue doesn’t matter. Use your words to build, not break.
America is still worth it.
#WordsMatter #FourthOfJuly #OneNation
July 4, 2025 at 1:35 PM
Words Matter — especially this week.
The Fourth isn’t just fireworks. Words built this country.
We’re divided now. But we’re still Americans.
Red or blue doesn’t matter. Use your words to build, not break.
America is still worth it.
#WordsMatter #FourthOfJuly #OneNation
The Fourth isn’t just fireworks. Words built this country.
We’re divided now. But we’re still Americans.
Red or blue doesn’t matter. Use your words to build, not break.
America is still worth it.
#WordsMatter #FourthOfJuly #OneNation
Some wins don’t just happen — they’re led.
The Coast Guard Auxiliary is now on DVIDS. June 23, 2025: first issue live. Teamwork, persistence, the right words — that’s what got it done.
When stories are seen, value is seen.
Words Matter.
#USCGAux #DVIDS #WordsMatter
The Coast Guard Auxiliary is now on DVIDS. June 23, 2025: first issue live. Teamwork, persistence, the right words — that’s what got it done.
When stories are seen, value is seen.
Words Matter.
#USCGAux #DVIDS #WordsMatter
June 29, 2025 at 1:45 PM
Some wins don’t just happen — they’re led.
The Coast Guard Auxiliary is now on DVIDS. June 23, 2025: first issue live. Teamwork, persistence, the right words — that’s what got it done.
When stories are seen, value is seen.
Words Matter.
#USCGAux #DVIDS #WordsMatter
The Coast Guard Auxiliary is now on DVIDS. June 23, 2025: first issue live. Teamwork, persistence, the right words — that’s what got it done.
When stories are seen, value is seen.
Words Matter.
#USCGAux #DVIDS #WordsMatter