@repharma.bsky.social
Where pharma’s top innovators shape strategy.
Built for decision-makers. Driven by purpose. Powered by Reuters Events.
Follow us on LinkedIn: https://shorturl.at/gaRCI
Check out our Content Hub:
Built for decision-makers. Driven by purpose. Powered by Reuters Events.
Follow us on LinkedIn: https://shorturl.at/gaRCI
Check out our Content Hub:
Everyone says “patient-first.”
But how do you actually build for it - across silos, systems, and strategy?
Leaders from Pfizer, Amgen, Sanofi, and J&J share how.
⬇️See the full speaker lineup in the brochure: https://ow.ly/9a7l50XgsLu
#REpharmaUSA #PatientCentricity #PharmaInnovation
But how do you actually build for it - across silos, systems, and strategy?
Leaders from Pfizer, Amgen, Sanofi, and J&J share how.
⬇️See the full speaker lineup in the brochure: https://ow.ly/9a7l50XgsLu
#REpharmaUSA #PatientCentricity #PharmaInnovation
October 23, 2025 at 1:15 PM
Everyone says “patient-first.”
But how do you actually build for it - across silos, systems, and strategy?
Leaders from Pfizer, Amgen, Sanofi, and J&J share how.
⬇️See the full speaker lineup in the brochure: https://ow.ly/9a7l50XgsLu
#REpharmaUSA #PatientCentricity #PharmaInnovation
But how do you actually build for it - across silos, systems, and strategy?
Leaders from Pfizer, Amgen, Sanofi, and J&J share how.
⬇️See the full speaker lineup in the brochure: https://ow.ly/9a7l50XgsLu
#REpharmaUSA #PatientCentricity #PharmaInnovation
AI can't fix fractured teams. People can.
What does real alignment between Medical and Commercial look like when it's done with clarity and purpose?
⬇️ Join the conversation on November 20th
bit.ly/47AROiF
#DigitalHealth #AIinPharma
What does real alignment between Medical and Commercial look like when it's done with clarity and purpose?
⬇️ Join the conversation on November 20th
bit.ly/47AROiF
#DigitalHealth #AIinPharma
October 22, 2025 at 3:44 PM
AI can't fix fractured teams. People can.
What does real alignment between Medical and Commercial look like when it's done with clarity and purpose?
⬇️ Join the conversation on November 20th
bit.ly/47AROiF
#DigitalHealth #AIinPharma
What does real alignment between Medical and Commercial look like when it's done with clarity and purpose?
⬇️ Join the conversation on November 20th
bit.ly/47AROiF
#DigitalHealth #AIinPharma
Partnerships reshape outcomes. Nicole Richie of Genentech shows how Inclusive Research Site Alliances expand outreach, boost diverse enrollment, and expose design flaws that quietly exclude. Inclusion isn’t a checkbox. It’s a redesign.
👉 shorturl.at/KYmHH
Who gets left out today?
#InclusiveResearch
👉 shorturl.at/KYmHH
Who gets left out today?
#InclusiveResearch
October 21, 2025 at 3:50 PM
Partnerships reshape outcomes. Nicole Richie of Genentech shows how Inclusive Research Site Alliances expand outreach, boost diverse enrollment, and expose design flaws that quietly exclude. Inclusion isn’t a checkbox. It’s a redesign.
👉 shorturl.at/KYmHH
Who gets left out today?
#InclusiveResearch
👉 shorturl.at/KYmHH
Who gets left out today?
#InclusiveResearch
Want to make medical education more personal, accessible, and trusted? Georgia Spain, AstraZeneca’s Director of Global Oncology Digital Innovation, explores how HCPs engage and what we might be overlooking.
👉Learn more in person this October:
shorturl.at/r7Dmk
#REcustomerEU #MedicalEducation
👉Learn more in person this October:
shorturl.at/r7Dmk
#REcustomerEU #MedicalEducation
October 17, 2025 at 2:25 PM
Want to make medical education more personal, accessible, and trusted? Georgia Spain, AstraZeneca’s Director of Global Oncology Digital Innovation, explores how HCPs engage and what we might be overlooking.
👉Learn more in person this October:
shorturl.at/r7Dmk
#REcustomerEU #MedicalEducation
👉Learn more in person this October:
shorturl.at/r7Dmk
#REcustomerEU #MedicalEducation
Launch strategy isn’t just about what you say, it’s how you say it.
Patients need empathy. HCPs need trust. Payers need proof. Advocates need vision.
Learn how to tailor messaging across the board, full rec: bit.ly/3IKdKP2
Which audience do you think gets overlooked?
#MedicalAffairs #PharmaLaunch
Patients need empathy. HCPs need trust. Payers need proof. Advocates need vision.
Learn how to tailor messaging across the board, full rec: bit.ly/3IKdKP2
Which audience do you think gets overlooked?
#MedicalAffairs #PharmaLaunch
October 15, 2025 at 6:01 PM
Launch strategy isn’t just about what you say, it’s how you say it.
Patients need empathy. HCPs need trust. Payers need proof. Advocates need vision.
Learn how to tailor messaging across the board, full rec: bit.ly/3IKdKP2
Which audience do you think gets overlooked?
#MedicalAffairs #PharmaLaunch
Patients need empathy. HCPs need trust. Payers need proof. Advocates need vision.
Learn how to tailor messaging across the board, full rec: bit.ly/3IKdKP2
Which audience do you think gets overlooked?
#MedicalAffairs #PharmaLaunch
“It would be unheard of anywhere else not to listen to customers,” said Nicole Richie, VP & Global Head of Population Science at Genentech.
In pharma, those customers are patients. Trust comes first-especially in rare disease.
➡️Full article:
shorturl.at/meEz1
#PatientCentricity #REclinicalUSA
In pharma, those customers are patients. Trust comes first-especially in rare disease.
➡️Full article:
shorturl.at/meEz1
#PatientCentricity #REclinicalUSA
October 13, 2025 at 11:21 AM
“It would be unheard of anywhere else not to listen to customers,” said Nicole Richie, VP & Global Head of Population Science at Genentech.
In pharma, those customers are patients. Trust comes first-especially in rare disease.
➡️Full article:
shorturl.at/meEz1
#PatientCentricity #REclinicalUSA
In pharma, those customers are patients. Trust comes first-especially in rare disease.
➡️Full article:
shorturl.at/meEz1
#PatientCentricity #REclinicalUSA
Clinical trials can miss what matters most. Melody Joy Paine shares a Rett syndrome story that asks: what if lived experience guided how we assess impact? Not everything that counts can be measured.
👉Access the full webinar > shorturl.at/gWBgW
#ClinicalTrials #PatientCentricity
👉Access the full webinar > shorturl.at/gWBgW
#ClinicalTrials #PatientCentricity
October 10, 2025 at 3:42 PM
Clinical trials can miss what matters most. Melody Joy Paine shares a Rett syndrome story that asks: what if lived experience guided how we assess impact? Not everything that counts can be measured.
👉Access the full webinar > shorturl.at/gWBgW
#ClinicalTrials #PatientCentricity
👉Access the full webinar > shorturl.at/gWBgW
#ClinicalTrials #PatientCentricity
Design for access - not just outcomes.
Simple AI and community-driven evidence can transform pharma, especially for underserved groups.
Page one is where your next launch gets pressure-tested.
👉Read how: shorturl.at/FXxBr
#HealthEquity #PharmaInsights #AIinHealthcare
Simple AI and community-driven evidence can transform pharma, especially for underserved groups.
Page one is where your next launch gets pressure-tested.
👉Read how: shorturl.at/FXxBr
#HealthEquity #PharmaInsights #AIinHealthcare
October 9, 2025 at 2:01 PM
Design for access - not just outcomes.
Simple AI and community-driven evidence can transform pharma, especially for underserved groups.
Page one is where your next launch gets pressure-tested.
👉Read how: shorturl.at/FXxBr
#HealthEquity #PharmaInsights #AIinHealthcare
Simple AI and community-driven evidence can transform pharma, especially for underserved groups.
Page one is where your next launch gets pressure-tested.
👉Read how: shorturl.at/FXxBr
#HealthEquity #PharmaInsights #AIinHealthcare
What does the next-gen clinical trials look like?
Merck, AbbVie, CSL share how AI, real-world data & digital tools are reshaping design, access & patient engagement.
👉 Curious? Full panel info in the agenda:
shorturl.at/7UY0B
#ClinicalTrials #REclinicalUSA
Merck, AbbVie, CSL share how AI, real-world data & digital tools are reshaping design, access & patient engagement.
👉 Curious? Full panel info in the agenda:
shorturl.at/7UY0B
#ClinicalTrials #REclinicalUSA
October 8, 2025 at 4:45 PM
What does the next-gen clinical trials look like?
Merck, AbbVie, CSL share how AI, real-world data & digital tools are reshaping design, access & patient engagement.
👉 Curious? Full panel info in the agenda:
shorturl.at/7UY0B
#ClinicalTrials #REclinicalUSA
Merck, AbbVie, CSL share how AI, real-world data & digital tools are reshaping design, access & patient engagement.
👉 Curious? Full panel info in the agenda:
shorturl.at/7UY0B
#ClinicalTrials #REclinicalUSA
Short, specific, human content wins.
Gen Y HCPs engage 4–5x more with short-form video.
Generic blasts? No longer effective. Gen Y wants relevance, not noise.
Check out all the key takeaways:
👉 shorturl.at/cpUvC
#HCPstrategy #DigitalHealth #GenYInsights #HealthTech
Gen Y HCPs engage 4–5x more with short-form video.
Generic blasts? No longer effective. Gen Y wants relevance, not noise.
Check out all the key takeaways:
👉 shorturl.at/cpUvC
#HCPstrategy #DigitalHealth #GenYInsights #HealthTech
October 7, 2025 at 4:27 PM
Short, specific, human content wins.
Gen Y HCPs engage 4–5x more with short-form video.
Generic blasts? No longer effective. Gen Y wants relevance, not noise.
Check out all the key takeaways:
👉 shorturl.at/cpUvC
#HCPstrategy #DigitalHealth #GenYInsights #HealthTech
Gen Y HCPs engage 4–5x more with short-form video.
Generic blasts? No longer effective. Gen Y wants relevance, not noise.
Check out all the key takeaways:
👉 shorturl.at/cpUvC
#HCPstrategy #DigitalHealth #GenYInsights #HealthTech
“Who is the payer, how do they decide, and who influences them?” - Yvette Venable on tailoring payer-focused messaging.
👉Watch the full session: bit.ly/3KAc4bk
#MarketAccess #PayerStrategy #Pharma #HealthEconomics #ValueCommunication
👉Watch the full session: bit.ly/3KAc4bk
#MarketAccess #PayerStrategy #Pharma #HealthEconomics #ValueCommunication
October 6, 2025 at 4:57 PM
“Who is the payer, how do they decide, and who influences them?” - Yvette Venable on tailoring payer-focused messaging.
👉Watch the full session: bit.ly/3KAc4bk
#MarketAccess #PayerStrategy #Pharma #HealthEconomics #ValueCommunication
👉Watch the full session: bit.ly/3KAc4bk
#MarketAccess #PayerStrategy #Pharma #HealthEconomics #ValueCommunication
Behavioral science is key to changing healthcare decisions, according to Ben Myall. Understand the "six-ton elephant" of emotions and how to drive better outcomes here:
👉 shorturl.at/NocCA
#behaviouralscience #pharmamarketing
👉 shorturl.at/NocCA
#behaviouralscience #pharmamarketing
October 3, 2025 at 5:31 PM
Behavioral science is key to changing healthcare decisions, according to Ben Myall. Understand the "six-ton elephant" of emotions and how to drive better outcomes here:
👉 shorturl.at/NocCA
#behaviouralscience #pharmamarketing
👉 shorturl.at/NocCA
#behaviouralscience #pharmamarketing
AI in pharma is shifting from pilots to practice. Leaders from Teva, Merck, Salesforce, Grifols & Slalom share how agentic AI is driving real impact - from R&D to commercial ops.
➡️Explore the insights:
shorturl.at/OH6aE
What’s the smartest AI move you’ve seen in pharma?
#pharmaAI #AIinPharma
➡️Explore the insights:
shorturl.at/OH6aE
What’s the smartest AI move you’ve seen in pharma?
#pharmaAI #AIinPharma
October 2, 2025 at 4:57 PM
AI in pharma is shifting from pilots to practice. Leaders from Teva, Merck, Salesforce, Grifols & Slalom share how agentic AI is driving real impact - from R&D to commercial ops.
➡️Explore the insights:
shorturl.at/OH6aE
What’s the smartest AI move you’ve seen in pharma?
#pharmaAI #AIinPharma
➡️Explore the insights:
shorturl.at/OH6aE
What’s the smartest AI move you’ve seen in pharma?
#pharmaAI #AIinPharma
Scaling digital health takes more than tech - it takes trust, collaboration, and shared vision. Pharma leaders are mapping the way forward.
Read the full story (ft. Pfizer, AstraZeneca, Astellas, Boehringer):
shorturl.at/fQLvv
What’s the missing piece in your view?
#DigitalHealth #PharmaPartnerships
Read the full story (ft. Pfizer, AstraZeneca, Astellas, Boehringer):
shorturl.at/fQLvv
What’s the missing piece in your view?
#DigitalHealth #PharmaPartnerships
October 1, 2025 at 3:21 PM
Scaling digital health takes more than tech - it takes trust, collaboration, and shared vision. Pharma leaders are mapping the way forward.
Read the full story (ft. Pfizer, AstraZeneca, Astellas, Boehringer):
shorturl.at/fQLvv
What’s the missing piece in your view?
#DigitalHealth #PharmaPartnerships
Read the full story (ft. Pfizer, AstraZeneca, Astellas, Boehringer):
shorturl.at/fQLvv
What’s the missing piece in your view?
#DigitalHealth #PharmaPartnerships
Pharma isn’t just adopting AI - it’s rethinking engagement from the ground up.
BMS is showing how modular content, omnichannel fluency & real-world enablement are reshaping HCP experiences.
Catch the panel:
📍Oct 28–29 | Philadelphia
👉 shorturl.at/1Zi5a
#AIinPharma #DigitalHealth
BMS is showing how modular content, omnichannel fluency & real-world enablement are reshaping HCP experiences.
Catch the panel:
📍Oct 28–29 | Philadelphia
👉 shorturl.at/1Zi5a
#AIinPharma #DigitalHealth
September 30, 2025 at 11:16 AM
Pharma isn’t just adopting AI - it’s rethinking engagement from the ground up.
BMS is showing how modular content, omnichannel fluency & real-world enablement are reshaping HCP experiences.
Catch the panel:
📍Oct 28–29 | Philadelphia
👉 shorturl.at/1Zi5a
#AIinPharma #DigitalHealth
BMS is showing how modular content, omnichannel fluency & real-world enablement are reshaping HCP experiences.
Catch the panel:
📍Oct 28–29 | Philadelphia
👉 shorturl.at/1Zi5a
#AIinPharma #DigitalHealth
Impact-weighted networks + social listening + machine learning = faster, smarter KOL discovery.
Watch the full webinar for fresh thinking on how data science is reshaping medical influence mapping.
👉 shorturl.at/aKsuv
#PharmaStrategy
Watch the full webinar for fresh thinking on how data science is reshaping medical influence mapping.
👉 shorturl.at/aKsuv
#PharmaStrategy
September 29, 2025 at 3:54 PM
Impact-weighted networks + social listening + machine learning = faster, smarter KOL discovery.
Watch the full webinar for fresh thinking on how data science is reshaping medical influence mapping.
👉 shorturl.at/aKsuv
#PharmaStrategy
Watch the full webinar for fresh thinking on how data science is reshaping medical influence mapping.
👉 shorturl.at/aKsuv
#PharmaStrategy
From sick care to true health care - leaders from Eli Lilly, PhRMA, Nestle Health Science & MyHealthTeam (a Swoop company), explore how prevention-first strategies are reshaping outcomes.
👉 shorturl.at/bY0pk
#diseaseprevention #healthcare
👉 shorturl.at/bY0pk
#diseaseprevention #healthcare
September 26, 2025 at 11:06 AM
From sick care to true health care - leaders from Eli Lilly, PhRMA, Nestle Health Science & MyHealthTeam (a Swoop company), explore how prevention-first strategies are reshaping outcomes.
👉 shorturl.at/bY0pk
#diseaseprevention #healthcare
👉 shorturl.at/bY0pk
#diseaseprevention #healthcare
Generative AI is reshaping how pharma teams work, think, and deliver. Leaders from @novartis.bsky.social , Bayer & Tellius share how agentic workflows are driving real-world impact.
👉 shorturl.at/QWXer
#pharmaAI #agenticAI #medtech #REpharma
👉 shorturl.at/QWXer
#pharmaAI #agenticAI #medtech #REpharma
September 24, 2025 at 12:20 PM
Generative AI is reshaping how pharma teams work, think, and deliver. Leaders from @novartis.bsky.social , Bayer & Tellius share how agentic workflows are driving real-world impact.
👉 shorturl.at/QWXer
#pharmaAI #agenticAI #medtech #REpharma
👉 shorturl.at/QWXer
#pharmaAI #agenticAI #medtech #REpharma
Better outcomes start with better engagement. Leaders from BMS, Otsuka & GSK explore how personalization is reshaping pharma’s approach to patient and HCP connection.
➡️ shorturl.at/U1gy0
#pharmaomnichannel #personalizationpharma
➡️ shorturl.at/U1gy0
#pharmaomnichannel #personalizationpharma
September 22, 2025 at 1:26 PM
Better outcomes start with better engagement. Leaders from BMS, Otsuka & GSK explore how personalization is reshaping pharma’s approach to patient and HCP connection.
➡️ shorturl.at/U1gy0
#pharmaomnichannel #personalizationpharma
➡️ shorturl.at/U1gy0
#pharmaomnichannel #personalizationpharma
We’re seeing AI drive smarter segmentation, better engagement, and measurable ROI.
Which innovation has actually moved the needle for your team?
Curious to hear your take. 👇
#PharmaMarketing #AIinPharma #DigitalEngagement #OmnichannelStrategy #PharmaInnovation #REpharma #REpharmaUSA
Which innovation has actually moved the needle for your team?
Curious to hear your take. 👇
#PharmaMarketing #AIinPharma #DigitalEngagement #OmnichannelStrategy #PharmaInnovation #REpharma #REpharmaUSA
September 19, 2025 at 10:51 AM
We’re seeing AI drive smarter segmentation, better engagement, and measurable ROI.
Which innovation has actually moved the needle for your team?
Curious to hear your take. 👇
#PharmaMarketing #AIinPharma #DigitalEngagement #OmnichannelStrategy #PharmaInnovation #REpharma #REpharmaUSA
Which innovation has actually moved the needle for your team?
Curious to hear your take. 👇
#PharmaMarketing #AIinPharma #DigitalEngagement #OmnichannelStrategy #PharmaInnovation #REpharma #REpharmaUSA
💡 Generative AI, including multi-agent systems, could unlock $60–$110 billion in annual value across pharma and medical products, according to McKinsey. That’s up to 4.5% of total industry revenue—clear evidence that innovation delivers measurable impact.
#GenAI #MultiAgentSystems #PharmaTech
#GenAI #MultiAgentSystems #PharmaTech
September 18, 2025 at 3:19 PM
💡 Generative AI, including multi-agent systems, could unlock $60–$110 billion in annual value across pharma and medical products, according to McKinsey. That’s up to 4.5% of total industry revenue—clear evidence that innovation delivers measurable impact.
#GenAI #MultiAgentSystems #PharmaTech
#GenAI #MultiAgentSystems #PharmaTech
Hello Bluesky 👋 Excited to join the conversation! We’re here to share global pharma insights, explore AI in healthcare, and spotlight the changemakers driving life sciences forward. #PharmaInnovation #HealthTech #AIinPharma #LifeSciences
#REpharma
#REpharma
September 17, 2025 at 1:05 PM
Hello Bluesky 👋 Excited to join the conversation! We’re here to share global pharma insights, explore AI in healthcare, and spotlight the changemakers driving life sciences forward. #PharmaInnovation #HealthTech #AIinPharma #LifeSciences
#REpharma
#REpharma