“Who is the payer, how do they decide, and who influences them?” - Yvette Venable on tailoring payer-focused messaging.

👉Watch the full session: bit.ly/3KAc4bk

#MarketAccess #PayerStrategy #Pharma #HealthEconomics #ValueCommunication

Every price tells a story.
Make sure yours says the right thing.

#PricingStrategy #ValueCommunication #BusinessMessaging #PricingPsychology #BrandStorytelling