RealActivity - Mission Critical Healthcare Systems
@realactivity.bsky.social
Proven AI solutions for hospitals. Provider Support Copilot™, CMS Compliance Agent™, Intelligent RVU Agent™—enhancing workflows, and physician performance.
NYC, here we come! @pswider is headed to the #MicrosoftAITour on Jan 21 at North Javits Center 🎉.
RealActivity can’t wait to talk all things #HealthcareAI from #Copilot breakthroughs to safe #AIGovernance practices.
DM to connect & let’s meet up if you’ll be there!
RealActivity can’t wait to talk all things #HealthcareAI from #Copilot breakthroughs to safe #AIGovernance practices.
DM to connect & let’s meet up if you’ll be there!
January 15, 2026 at 4:29 PM
NYC, here we come! @pswider is headed to the #MicrosoftAITour on Jan 21 at North Javits Center 🎉.
RealActivity can’t wait to talk all things #HealthcareAI from #Copilot breakthroughs to safe #AIGovernance practices.
DM to connect & let’s meet up if you’ll be there!
RealActivity can’t wait to talk all things #HealthcareAI from #Copilot breakthroughs to safe #AIGovernance practices.
DM to connect & let’s meet up if you’ll be there!
Excited for the #MicrosoftAITour in NYC on Jan 21!
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#microsoftai #healthcareAI #healthtech #hcldr #communityrocks #communityluv #NYC
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#microsoftai #healthcareAI #healthtech #hcldr #communityrocks #communityluv #NYC
January 13, 2026 at 12:29 PM
Excited for the #MicrosoftAITour in NYC on Jan 21!
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#microsoftai #healthcareAI #healthtech #hcldr #communityrocks #communityluv #NYC
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#microsoftai #healthcareAI #healthtech #hcldr #communityrocks #communityluv #NYC
Not every conference deserves executive time.
Our new AI Brief highlights 26 #HealthTech leadership events shaping 2026.
Built for leaders focused on AI governance, compliance, and operational impact.
#HCLDR #DigitlHealth #HealthcareAI #AIGovernance #HealthIT #LeadershipPlanning
Our new AI Brief highlights 26 #HealthTech leadership events shaping 2026.
Built for leaders focused on AI governance, compliance, and operational impact.
#HCLDR #DigitlHealth #HealthcareAI #AIGovernance #HealthIT #LeadershipPlanning
January 12, 2026 at 2:29 PM
Not every conference deserves executive time.
Our new AI Brief highlights 26 #HealthTech leadership events shaping 2026.
Built for leaders focused on AI governance, compliance, and operational impact.
#HCLDR #DigitlHealth #HealthcareAI #AIGovernance #HealthIT #LeadershipPlanning
Our new AI Brief highlights 26 #HealthTech leadership events shaping 2026.
Built for leaders focused on AI governance, compliance, and operational impact.
#HCLDR #DigitlHealth #HealthcareAI #AIGovernance #HealthIT #LeadershipPlanning
ChatGPT Health is not just a feature release.
It’s a signal that healthcare AI has entered a trust-by-design phase, where privacy, isolation, and architectural safeguards matter as much as model intelligence.
📌 Read more: vist.ly/4mffk
#HealthcareAI #ResponsibleAI
It’s a signal that healthcare AI has entered a trust-by-design phase, where privacy, isolation, and architectural safeguards matter as much as model intelligence.
📌 Read more: vist.ly/4mffk
#HealthcareAI #ResponsibleAI
January 12, 2026 at 12:00 PM
ChatGPT Health is not just a feature release.
It’s a signal that healthcare AI has entered a trust-by-design phase, where privacy, isolation, and architectural safeguards matter as much as model intelligence.
📌 Read more: vist.ly/4mffk
#HealthcareAI #ResponsibleAI
It’s a signal that healthcare AI has entered a trust-by-design phase, where privacy, isolation, and architectural safeguards matter as much as model intelligence.
📌 Read more: vist.ly/4mffk
#HealthcareAI #ResponsibleAI
Our CEO, @pswider, is heading to the #MicrosoftAITourNYC on Jan 21!
We’re excited to connect with the AI community, healthcare leaders, and our Microsoft partners.
🔗 Event details: vist.ly/4m63h
#EnterpriseAI #HealthcareLeadership #HCLDR #ResponsibleAI #HealthcareAI #communityrocks
We’re excited to connect with the AI community, healthcare leaders, and our Microsoft partners.
🔗 Event details: vist.ly/4m63h
#EnterpriseAI #HealthcareLeadership #HCLDR #ResponsibleAI #HealthcareAI #communityrocks
January 9, 2026 at 12:34 PM
Our CEO, @pswider, is heading to the #MicrosoftAITourNYC on Jan 21!
We’re excited to connect with the AI community, healthcare leaders, and our Microsoft partners.
🔗 Event details: vist.ly/4m63h
#EnterpriseAI #HealthcareLeadership #HCLDR #ResponsibleAI #HealthcareAI #communityrocks
We’re excited to connect with the AI community, healthcare leaders, and our Microsoft partners.
🔗 Event details: vist.ly/4m63h
#EnterpriseAI #HealthcareLeadership #HCLDR #ResponsibleAI #HealthcareAI #communityrocks
Healthcare leaders are locking calendars now.
We published a new AI Brief:
🔗 vist.ly/4kz8u
A focused guide to the conferences shaping AI governance, compliance, and operational strategy.
#HealthcareLeadership #HealthcareAI #AIGovernance #DigitalHealth #HCLDR #HealthTech
We published a new AI Brief:
🔗 vist.ly/4kz8u
A focused guide to the conferences shaping AI governance, compliance, and operational strategy.
#HealthcareLeadership #HealthcareAI #AIGovernance #DigitalHealth #HCLDR #HealthTech
Top 26 Healthcare & Technology Leadership Events to Attend in 2026
A curated AI brief for healthcare leaders planning 2026, highlighting the conferences where real decisions, partnerships, and technology direction take shape.
www.linkedin.com
January 8, 2026 at 12:29 PM
Healthcare leaders are locking calendars now.
We published a new AI Brief:
🔗 vist.ly/4kz8u
A focused guide to the conferences shaping AI governance, compliance, and operational strategy.
#HealthcareLeadership #HealthcareAI #AIGovernance #DigitalHealth #HCLDR #HealthTech
We published a new AI Brief:
🔗 vist.ly/4kz8u
A focused guide to the conferences shaping AI governance, compliance, and operational strategy.
#HealthcareLeadership #HealthcareAI #AIGovernance #DigitalHealth #HCLDR #HealthTech
Excited for the #MicrosoftAITour in NYC on Jan 21!
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#HealthcareAI #RealActivity #missioncritical
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#HealthcareAI #RealActivity #missioncritical
January 6, 2026 at 7:39 PM
Excited for the #MicrosoftAITour in NYC on Jan 21!
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#HealthcareAI #RealActivity #missioncritical
@pswider will be there, ready to talk about enterprise #MicrosoftCopilot, evolving AI agents, and solid #AIGovernance frameworks in healthcare.
#HealthcareAI #RealActivity #missioncritical
Becker’s Hospital Review has released its 100 Great Hospitals in America for 2025
Recognizing organizations setting the bar for clinical excellence, patient safety, and innovation.
Congratulations to the hospitals honored! 👏
🔗 vist.ly/4kcrw
#HCLDR #HospitalExcellence #HealthSystems
Recognizing organizations setting the bar for clinical excellence, patient safety, and innovation.
Congratulations to the hospitals honored! 👏
🔗 vist.ly/4kcrw
#HCLDR #HospitalExcellence #HealthSystems
January 2, 2026 at 2:01 PM
Becker’s Hospital Review has released its 100 Great Hospitals in America for 2025
Recognizing organizations setting the bar for clinical excellence, patient safety, and innovation.
Congratulations to the hospitals honored! 👏
🔗 vist.ly/4kcrw
#HCLDR #HospitalExcellence #HealthSystems
Recognizing organizations setting the bar for clinical excellence, patient safety, and innovation.
Congratulations to the hospitals honored! 👏
🔗 vist.ly/4kcrw
#HCLDR #HospitalExcellence #HealthSystems
Happy New Year, and welcome to 2026! 🤝✨
Wishing our partners, customers, and colleagues a year defined by clarity, progress, and steady momentum ahead.
#HappyNewYear #Welcome2026 #RealActivity #HealthcareAI #missioncritical
Wishing our partners, customers, and colleagues a year defined by clarity, progress, and steady momentum ahead.
#HappyNewYear #Welcome2026 #RealActivity #HealthcareAI #missioncritical
January 2, 2026 at 12:00 PM
Happy New Year, and welcome to 2026! 🤝✨
Wishing our partners, customers, and colleagues a year defined by clarity, progress, and steady momentum ahead.
#HappyNewYear #Welcome2026 #RealActivity #HealthcareAI #missioncritical
Wishing our partners, customers, and colleagues a year defined by clarity, progress, and steady momentum ahead.
#HappyNewYear #Welcome2026 #RealActivity #HealthcareAI #missioncritical
#HHS has opened a formal Request for Information on how AI should be regulated, reimbursed, and scaled in #clinicalcare.
This signals a shift from AI pilots to enterprise expectations, where governance, reimbursement alignment, and measurable impact will determine what scales.
#AIGovernance
This signals a shift from AI pilots to enterprise expectations, where governance, reimbursement alignment, and measurable impact will determine what scales.
#AIGovernance
December 29, 2025 at 2:30 PM
#HHS has opened a formal Request for Information on how AI should be regulated, reimbursed, and scaled in #clinicalcare.
This signals a shift from AI pilots to enterprise expectations, where governance, reimbursement alignment, and measurable impact will determine what scales.
#AIGovernance
This signals a shift from AI pilots to enterprise expectations, where governance, reimbursement alignment, and measurable impact will determine what scales.
#AIGovernance
Happy Holidays from all of us at RealActivity!
As the year wraps up, we want to thank our colleagues, collaborators, and friends who have been part of this journey with us.
Wishing you a restful holiday season, time well spent with the people who matter most, and a strong start to the year ahead.
As the year wraps up, we want to thank our colleagues, collaborators, and friends who have been part of this journey with us.
Wishing you a restful holiday season, time well spent with the people who matter most, and a strong start to the year ahead.
December 25, 2025 at 2:29 PM
Happy Holidays from all of us at RealActivity!
As the year wraps up, we want to thank our colleagues, collaborators, and friends who have been part of this journey with us.
Wishing you a restful holiday season, time well spent with the people who matter most, and a strong start to the year ahead.
As the year wraps up, we want to thank our colleagues, collaborators, and friends who have been part of this journey with us.
Wishing you a restful holiday season, time well spent with the people who matter most, and a strong start to the year ahead.
In case you missed it during #AICODubai, we released a complimentary M365 #Copilot Guide for Healthcare Leaders.
🔗 Get it here: vist.ly/4ia9c
#HealthcareAI #MicrosoftAI #OperationalEfficiency #HCLDR #enterpriseAI #RealActivity
🔗 Get it here: vist.ly/4ia9c
#HealthcareAI #MicrosoftAI #OperationalEfficiency #HCLDR #enterpriseAI #RealActivity
December 12, 2025 at 2:01 PM
In case you missed it during #AICODubai, we released a complimentary M365 #Copilot Guide for Healthcare Leaders.
🔗 Get it here: vist.ly/4ia9c
#HealthcareAI #MicrosoftAI #OperationalEfficiency #HCLDR #enterpriseAI #RealActivity
🔗 Get it here: vist.ly/4ia9c
#HealthcareAI #MicrosoftAI #OperationalEfficiency #HCLDR #enterpriseAI #RealActivity
As #AICODubai wraps up, a huge thank you to everyone who made this event such a success 🙌
An incredible way to close out 2025 with a global AI community coming together in Dubai.
#GlobalAICommunity #HealthcareAI #ResponsibleAI #HealthTech #communityrocks #mvpbuzz
An incredible way to close out 2025 with a global AI community coming together in Dubai.
#GlobalAICommunity #HealthcareAI #ResponsibleAI #HealthTech #communityrocks #mvpbuzz
December 12, 2025 at 12:29 PM
As #AICODubai wraps up, a huge thank you to everyone who made this event such a success 🙌
An incredible way to close out 2025 with a global AI community coming together in Dubai.
#GlobalAICommunity #HealthcareAI #ResponsibleAI #HealthTech #communityrocks #mvpbuzz
An incredible way to close out 2025 with a global AI community coming together in Dubai.
#GlobalAICommunity #HealthcareAI #ResponsibleAI #HealthTech #communityrocks #mvpbuzz
AI for better health depends on real use cases, strong governance, and responsible innovation.
HLTH is bringing together leaders from Microsoft, San Raffaele, and Amsterdam UMC to discuss what this looks like in practice.
#HealthcareAI #AIGovernance #OperationalEfficiency #ResponsibleAI
HLTH is bringing together leaders from Microsoft, San Raffaele, and Amsterdam UMC to discuss what this looks like in practice.
#HealthcareAI #AIGovernance #OperationalEfficiency #ResponsibleAI
December 11, 2025 at 2:29 PM
AI for better health depends on real use cases, strong governance, and responsible innovation.
HLTH is bringing together leaders from Microsoft, San Raffaele, and Amsterdam UMC to discuss what this looks like in practice.
#HealthcareAI #AIGovernance #OperationalEfficiency #ResponsibleAI
HLTH is bringing together leaders from Microsoft, San Raffaele, and Amsterdam UMC to discuss what this looks like in practice.
#HealthcareAI #AIGovernance #OperationalEfficiency #ResponsibleAI
📢 Heads up, provider operations & health-IT leaders!
A major interoperability breakthrough is happening
Data from field EMS teams is flowing into hospital systems in real time,
Enabling smoother transitions, clearer capacity planning and less wasted staff time.
🔗 vist.ly/4i4by
A major interoperability breakthrough is happening
Data from field EMS teams is flowing into hospital systems in real time,
Enabling smoother transitions, clearer capacity planning and less wasted staff time.
🔗 vist.ly/4i4by
December 11, 2025 at 4:41 AM
📢 Heads up, provider operations & health-IT leaders!
A major interoperability breakthrough is happening
Data from field EMS teams is flowing into hospital systems in real time,
Enabling smoother transitions, clearer capacity planning and less wasted staff time.
🔗 vist.ly/4i4by
A major interoperability breakthrough is happening
Data from field EMS teams is flowing into hospital systems in real time,
Enabling smoother transitions, clearer capacity planning and less wasted staff time.
🔗 vist.ly/4i4by
in just a few hours, Paul Swider will take the stage at #AICODubai!
A deep dive into how two global innovation hubs are shaping responsible AI adoption and measurable operational impact.
#AICommunityConference #HealthcareAI #OperationalEfficiency #HCLDR #missioncritical #RealActivity
A deep dive into how two global innovation hubs are shaping responsible AI adoption and measurable operational impact.
#AICommunityConference #HealthcareAI #OperationalEfficiency #HCLDR #missioncritical #RealActivity
December 11, 2025 at 4:29 AM
in just a few hours, Paul Swider will take the stage at #AICODubai!
A deep dive into how two global innovation hubs are shaping responsible AI adoption and measurable operational impact.
#AICommunityConference #HealthcareAI #OperationalEfficiency #HCLDR #missioncritical #RealActivity
A deep dive into how two global innovation hubs are shaping responsible AI adoption and measurable operational impact.
#AICommunityConference #HealthcareAI #OperationalEfficiency #HCLDR #missioncritical #RealActivity
Tomorrow at #AICODubai, @pswider takes the Main Room for two back-to-back sessions you won’t want to miss!
If you're focused on operational AI, healthcare transformation, or practical pathways to deployment, these are the sessions to attend.
#HealthcareAI #OperationalEfficiency #HealthTech #HCLDR
If you're focused on operational AI, healthcare transformation, or practical pathways to deployment, these are the sessions to attend.
#HealthcareAI #OperationalEfficiency #HealthTech #HCLDR
December 10, 2025 at 12:29 PM
Tomorrow at #AICODubai, @pswider takes the Main Room for two back-to-back sessions you won’t want to miss!
If you're focused on operational AI, healthcare transformation, or practical pathways to deployment, these are the sessions to attend.
#HealthcareAI #OperationalEfficiency #HealthTech #HCLDR
If you're focused on operational AI, healthcare transformation, or practical pathways to deployment, these are the sessions to attend.
#HealthcareAI #OperationalEfficiency #HealthTech #HCLDR
#AICODubai begins today!
Two days of trends, breakthroughs, and real-world AI applications across industries.
Check out today’s schedule and join the sessions.
👉 vist.ly/4hxtr
#AICommunityConference #AI #communityrocks #mvpbuzz #healthcareai
Two days of trends, breakthroughs, and real-world AI applications across industries.
Check out today’s schedule and join the sessions.
👉 vist.ly/4hxtr
#AICommunityConference #AI #communityrocks #mvpbuzz #healthcareai
December 10, 2025 at 9:21 AM
#AICODubai begins today!
Two days of trends, breakthroughs, and real-world AI applications across industries.
Check out today’s schedule and join the sessions.
👉 vist.ly/4hxtr
#AICommunityConference #AI #communityrocks #mvpbuzz #healthcareai
Two days of trends, breakthroughs, and real-world AI applications across industries.
Check out today’s schedule and join the sessions.
👉 vist.ly/4hxtr
#AICommunityConference #AI #communityrocks #mvpbuzz #healthcareai
🎉 #AICODubai has officially crossed 500 registrations!
Thank you to our growing global community for the excitement and support.
And a special appreciation to the organizing team for their vision, effort, and dedication in bringing this event to life!
#AI #communityrocks #communityluv #mvpbuzz
Thank you to our growing global community for the excitement and support.
And a special appreciation to the organizing team for their vision, effort, and dedication in bringing this event to life!
#AI #communityrocks #communityluv #mvpbuzz
December 9, 2025 at 2:29 PM
🎉 #AICODubai has officially crossed 500 registrations!
Thank you to our growing global community for the excitement and support.
And a special appreciation to the organizing team for their vision, effort, and dedication in bringing this event to life!
#AI #communityrocks #communityluv #mvpbuzz
Thank you to our growing global community for the excitement and support.
And a special appreciation to the organizing team for their vision, effort, and dedication in bringing this event to life!
#AI #communityrocks #communityluv #mvpbuzz
Just released! 🚀
Our Microsoft 365 Copilot Guide for Healthcare Executives is now available, created exclusively for AICO Dubai 2025.
Download your complimentary copy below and start putting Copilot to work.
🔗 vist.ly/4ht6q
#HCLDR #MicrosoftAI #HealthcareAI #AICODubai #Copilot
Our Microsoft 365 Copilot Guide for Healthcare Executives is now available, created exclusively for AICO Dubai 2025.
Download your complimentary copy below and start putting Copilot to work.
🔗 vist.ly/4ht6q
#HCLDR #MicrosoftAI #HealthcareAI #AICODubai #Copilot
December 9, 2025 at 12:29 PM
Just released! 🚀
Our Microsoft 365 Copilot Guide for Healthcare Executives is now available, created exclusively for AICO Dubai 2025.
Download your complimentary copy below and start putting Copilot to work.
🔗 vist.ly/4ht6q
#HCLDR #MicrosoftAI #HealthcareAI #AICODubai #Copilot
Our Microsoft 365 Copilot Guide for Healthcare Executives is now available, created exclusively for AICO Dubai 2025.
Download your complimentary copy below and start putting Copilot to work.
🔗 vist.ly/4ht6q
#HCLDR #MicrosoftAI #HealthcareAI #AICODubai #Copilot
#AICODubai is days away, a global community gathering where AI builders, operators, and leaders come together to push the conversation forward.
And we're proud to be an Official Partner Sponsor as we help shape the dialogue around responsible, real-world AI adoption.
And we're proud to be an Official Partner Sponsor as we help shape the dialogue around responsible, real-world AI adoption.
December 3, 2025 at 2:29 PM
#AICODubai is days away, a global community gathering where AI builders, operators, and leaders come together to push the conversation forward.
And we're proud to be an Official Partner Sponsor as we help shape the dialogue around responsible, real-world AI adoption.
And we're proud to be an Official Partner Sponsor as we help shape the dialogue around responsible, real-world AI adoption.
Grateful this Thanksgiving for the healthcare teams, providers, and partners who strengthen care every day.
From all of us at #RealActivity, we wish you a meaningful and restful holiday surrounded by the people who matter most. 🧡
#Grateful #HealthcareAI #missioncritical #communityrocks
From all of us at #RealActivity, we wish you a meaningful and restful holiday surrounded by the people who matter most. 🧡
#Grateful #HealthcareAI #missioncritical #communityrocks
November 27, 2025 at 2:01 PM
Grateful this Thanksgiving for the healthcare teams, providers, and partners who strengthen care every day.
From all of us at #RealActivity, we wish you a meaningful and restful holiday surrounded by the people who matter most. 🧡
#Grateful #HealthcareAI #missioncritical #communityrocks
From all of us at #RealActivity, we wish you a meaningful and restful holiday surrounded by the people who matter most. 🧡
#Grateful #HealthcareAI #missioncritical #communityrocks
The new European Commission JRC report is a clear reminder that capability alone doesn’t define AI risk.
Safety benchmarks for cyber offence, CBRN, manipulation, and loss of control offer a more grounded view of how GPAI models behave in real systems.
#HealthcareAI #AIGovernance #PatientSafety
Safety benchmarks for cyber offence, CBRN, manipulation, and loss of control offer a more grounded view of how GPAI models behave in real systems.
#HealthcareAI #AIGovernance #PatientSafety
November 24, 2025 at 4:29 PM
The new European Commission JRC report is a clear reminder that capability alone doesn’t define AI risk.
Safety benchmarks for cyber offence, CBRN, manipulation, and loss of control offer a more grounded view of how GPAI models behave in real systems.
#HealthcareAI #AIGovernance #PatientSafety
Safety benchmarks for cyber offence, CBRN, manipulation, and loss of control offer a more grounded view of how GPAI models behave in real systems.
#HealthcareAI #AIGovernance #PatientSafety
Hospitals face rising CMS and HHS demands.
In this AI Brief, @pswider explains why Microsoft Fabric + Purview are becoming the backbone of compliant, auditable healthcare data.
#HealthcareAI #AICompliance #MicrosoftAI #DataGovernance #OperationalEfficiency
In this AI Brief, @pswider explains why Microsoft Fabric + Purview are becoming the backbone of compliant, auditable healthcare data.
#HealthcareAI #AICompliance #MicrosoftAI #DataGovernance #OperationalEfficiency
November 20, 2025 at 12:00 PM
Hospitals face rising CMS and HHS demands.
In this AI Brief, @pswider explains why Microsoft Fabric + Purview are becoming the backbone of compliant, auditable healthcare data.
#HealthcareAI #AICompliance #MicrosoftAI #DataGovernance #OperationalEfficiency
In this AI Brief, @pswider explains why Microsoft Fabric + Purview are becoming the backbone of compliant, auditable healthcare data.
#HealthcareAI #AICompliance #MicrosoftAI #DataGovernance #OperationalEfficiency
Momentum is building at RealActivity as we prepare for #AICODubai 2025.
This month, we kicked off a major AI transformation project with a leading hospital in the Northeast, advancing our mission to deliver measurable, compliance-first operational efficiency at scale.
🔗 vist.ly/4f6f4
This month, we kicked off a major AI transformation project with a leading hospital in the Northeast, advancing our mission to deliver measurable, compliance-first operational efficiency at scale.
🔗 vist.ly/4f6f4
November 19, 2025 at 3:01 PM
Momentum is building at RealActivity as we prepare for #AICODubai 2025.
This month, we kicked off a major AI transformation project with a leading hospital in the Northeast, advancing our mission to deliver measurable, compliance-first operational efficiency at scale.
🔗 vist.ly/4f6f4
This month, we kicked off a major AI transformation project with a leading hospital in the Northeast, advancing our mission to deliver measurable, compliance-first operational efficiency at scale.
🔗 vist.ly/4f6f4