Ray Martinez - SEO - Digital Marketing
@raymartinezseo.bsky.social
VP of SEO - Archer Education
Adjunct Lecturer - UF Online
Adjunct Lecturer - UF Online
New music dropped
November 12, 2025 at 4:07 AM
New music dropped
Come yell at me about llms.txt in person!
September 10, 2025 at 1:08 AM
Come yell at me about llms.txt in person!
SEO still works
August 19, 2025 at 8:14 PM
SEO still works
Being wrong or failing is an opportunity for growth, if you let it be one.
August 18, 2025 at 4:47 PM
Being wrong or failing is an opportunity for growth, if you let it be one.
PSA
August 17, 2025 at 5:43 PM
PSA
Also, why do some of you hide your opinions behind an avatar? Put your name on it.
August 17, 2025 at 12:05 PM
Also, why do some of you hide your opinions behind an avatar? Put your name on it.
PSA: Using total backlinks as a slam dunk lets me know you're a hack with shallow thinking.
August 17, 2025 at 12:01 PM
PSA: Using total backlinks as a slam dunk lets me know you're a hack with shallow thinking.
Or maybe, just maybe we incentivized the bot.
Search engines will crawl RAYS.TXT if you link to it from your pages.
August 16, 2025 at 1:48 AM
Or maybe, just maybe we incentivized the bot.
Yet y'all still keep crawling LLMs.txt files haha
GEO is dead.
August 14, 2025 at 3:42 PM
Yet y'all still keep crawling LLMs.txt files haha
Reposted by Ray Martinez - SEO - Digital Marketing
“Our traffic’s down… but nothing’s changed on our website.”
That’s exactly the problem.
The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere.
Standing still isn’t safe.
It’s a countdown clock.
www.jonoalderson.com/conjecture/s...
That’s exactly the problem.
The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere.
Standing still isn’t safe.
It’s a countdown clock.
www.jonoalderson.com/conjecture/s...
Standing still is falling behind
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course.
www.jonoalderson.com
August 11, 2025 at 1:40 PM
“Our traffic’s down… but nothing’s changed on our website.”
That’s exactly the problem.
The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere.
Standing still isn’t safe.
It’s a countdown clock.
www.jonoalderson.com/conjecture/s...
That’s exactly the problem.
The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere.
Standing still isn’t safe.
It’s a countdown clock.
www.jonoalderson.com/conjecture/s...
Reposted by Ray Martinez - SEO - Digital Marketing
Is OpenAI now crawling your LLMS.txt files? While @methode.bsky.social says Google won't be doing that. www.seroundtable.com/openai-crawl... via @raymartinezseo.bsky.social and @suzukik.bsky.social
July 24, 2025 at 11:21 AM
Is OpenAI now crawling your LLMS.txt files? While @methode.bsky.social says Google won't be doing that. www.seroundtable.com/openai-crawl... via @raymartinezseo.bsky.social and @suzukik.bsky.social
A full write on our observations of LLM bots crawling out lllms.txt files can be found here:
www.archeredu.com/hemj/are-llm...
In this post, we walk through our approach and key bot behavior we pinpointed.
#llm #llmstext #geo #seo #agenticsearch
www.archeredu.com/hemj/are-llm...
In this post, we walk through our approach and key bot behavior we pinpointed.
#llm #llmstext #geo #seo #agenticsearch
Are LLMs.txt Files Being Implemented Across the Web? - Archer Education
For the past year, our team at Archer has fully embraced the shift towards AI in enrollment marketing, especially in SEO. We have reshaped the way we
www.archeredu.com
July 23, 2025 at 4:42 PM
A full write on our observations of LLM bots crawling out lllms.txt files can be found here:
www.archeredu.com/hemj/are-llm...
In this post, we walk through our approach and key bot behavior we pinpointed.
#llm #llmstext #geo #seo #agenticsearch
www.archeredu.com/hemj/are-llm...
In this post, we walk through our approach and key bot behavior we pinpointed.
#llm #llmstext #geo #seo #agenticsearch
Crawl frequency can change John, but right now, OpenAI is looking for freshness, and I can say that with certainty.
Who knows if this will be a standard? I do not have a crystal ball.
My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.
Who knows if this will be a standard? I do not have a crystal ball.
My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.
FWIW it looks like your site or server setup is broken - it's showing a directory listing and linking to all files there. (Also if you link to a file, you'll automatically get crawlers to visit, but that doesn't indicate that they consider it in a special way.)
July 22, 2025 at 11:12 AM
Crawl frequency can change John, but right now, OpenAI is looking for freshness, and I can say that with certainty.
Who knows if this will be a standard? I do not have a crystal ball.
My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.
Who knows if this will be a standard? I do not have a crystal ball.
My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.
Late night python prompting
June 3, 2025 at 4:42 AM
Late night python prompting
Digital marketers don’t just analyze data—we tell stories with it.
I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful.
Here’s the full article:
www.wix.com/seo/learn/re...
I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful.
Here’s the full article:
www.wix.com/seo/learn/re...
May 7, 2025 at 9:26 PM
Digital marketers don’t just analyze data—we tell stories with it.
I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful.
Here’s the full article:
www.wix.com/seo/learn/re...
I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful.
Here’s the full article:
www.wix.com/seo/learn/re...
JSON Prompt -> Chat GPT -> Render image -> Upload to Sora -> Multimodal prompt of rendered image + JSON - 5 separate version output -> Videoleap editing software
Song title "Bananas in January"
Beat, Vocals, and Lyrics by: ME
Song title "Bananas in January"
Beat, Vocals, and Lyrics by: ME
May 6, 2025 at 3:31 AM
JSON Prompt -> Chat GPT -> Render image -> Upload to Sora -> Multimodal prompt of rendered image + JSON - 5 separate version output -> Videoleap editing software
Song title "Bananas in January"
Beat, Vocals, and Lyrics by: ME
Song title "Bananas in January"
Beat, Vocals, and Lyrics by: ME
"Project Astra is the ability to consume all of your surroundings" - @garrettsussman.bsky.social
April 29, 2025 at 3:33 PM
"Project Astra is the ability to consume all of your surroundings" - @garrettsussman.bsky.social
"Going viral means we made several attempts to go viral" @rosshudgens.bsky.social #seoweek
April 29, 2025 at 3:11 PM
"Going viral means we made several attempts to go viral" @rosshudgens.bsky.social #seoweek
From 🇵🇷 to the 🌎
April 6, 2025 at 2:34 AM
From 🇵🇷 to the 🌎
Booked up for SEO week
April 2, 2025 at 4:55 PM
Booked up for SEO week
Reposted by Ray Martinez - SEO - Digital Marketing
What happens after we have demonized everyone who doesn’t look, move, or pray exactly like we do? What happens when fascism takes over?
We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.
We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.
March 12, 2025 at 8:56 PM
What happens after we have demonized everyone who doesn’t look, move, or pray exactly like we do? What happens when fascism takes over?
We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.
We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.
Reposted by Ray Martinez - SEO - Digital Marketing
Yep, this is insane. I shared about this last week... 40+ citations in AIOs? Nobody is going through all of those and it overwhelms the user IMO. Also, they will all be #1 rankings in GSC (as long as the listings are scrolled into view). That's the way GSC position works (taking on the block pos).
Who Clicks On Google AI Overviews With Dozens Of Links/Citations?
A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and...
www.seroundtable.com
February 24, 2025 at 1:43 PM
Yep, this is insane. I shared about this last week... 40+ citations in AIOs? Nobody is going through all of those and it overwhelms the user IMO. Also, they will all be #1 rankings in GSC (as long as the listings are scrolled into view). That's the way GSC position works (taking on the block pos).
This is a ridiculous claim by Google given the fact that most websites embed YouTube videos on their site.
That right there has to drive a ton of referral traffic on its own
That right there has to drive a ton of referral traffic on its own
Google's lawyer claims that Google organic search referrers represent 1% of YouTube's overall views.
Just checked SimilarWeb, and it projects YouTube's total distribution of organic traffic to be 27.71%... 🤦♀️
Just checked SimilarWeb, and it projects YouTube's total distribution of organic traffic to be 27.71%... 🤦♀️
February 14, 2025 at 4:14 PM
This is a ridiculous claim by Google given the fact that most websites embed YouTube videos on their site.
That right there has to drive a ton of referral traffic on its own
That right there has to drive a ton of referral traffic on its own
If anyone is in need of a financial planner, I'm your guy.
February 5, 2025 at 2:55 AM
If anyone is in need of a financial planner, I'm your guy.