PRmoment
prmoment.bsky.social
PRmoment
@prmoment.bsky.social
Exploring the evolution of public relations
Ahmen.
April 24, 2025 at 3:31 PM
Congratulations to our PRmoment Award winners!

Big thanks to anyone who attended, celebrated and cheered with us tonight!

Take a look at our winners here...
www.prmomentawards.com/the-winners-...
The winners of The PRmoment Awards 2025 | PRmoment Awards
The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.
www.prmomentawards.com
March 27, 2025 at 11:59 PM
Huge congrats to @hopeandglorypr.bsky.social on their Event of the Year win at the #PRmomentAwards this evening.

Here's what they had to say about their campaign...
March 27, 2025 at 10:24 PM
Huge congrats to @mhpgroup.bsky.social on their #PRmomentAward win this evening.

Here's them talking about their winning campaign...
March 27, 2025 at 10:13 PM
We're at the Park Plaza Hotel ahead of tonight's #PRmomentAwards.

Pre event, here's what Ben Smith had to say about the work celebrated this evening...
March 27, 2025 at 6:30 PM
Reposted by PRmoment
Who deserves a Bonus and who deserves their P45 in #PR this week?
Judge @prandybarr.bsky.social hands out his verdicts www.prmoment.com/good-bad-pr/...
@prmoment.bsky.social
Good and Bad PR: Unilever boots boss, Manchester United score and…
I am writing after an exhilarating week of ‘experiential marketing’, where I spent time trying to engage with muggles on behalf of a brand. I know from my…
www.prmoment.com
February 28, 2025 at 4:00 PM
Tickets now on sale for the PRmoment Awards

Join us:
– PRmoment Awards London 27th March, Park Plaza Westminster
– PRmoment Awards North 3rd April, Manchester Hall, Manchester

www.prmomentawards.com
February 19, 2025 at 10:46 AM
We're delighted to be sharing the PRmoment Awards finalists for the FIRST time on Bluesky...

So, without further ado, our finalists will be revealed on the thread below...

🏆 🏆
February 19, 2025 at 9:00 AM
Q&A: ‘The days of celebs being paid £10k to hold up a Mars Bar are dead,’ Andrew Bloch and Holly Adams on launching Big Dog Talent
Q&A: ‘The days of celebs being paid £10k to hold up a Mars Bar are…
A new celebrity talent booking agency, Big Dog Talent (BDT) has launched today with Andrew Bloch and A-list celebrity booker, Holly Adams at the helm. It…
www.prmoment.com
February 18, 2025 at 4:18 PM
An A3 pad and a little bit of fear: Tyto CEO Brendon Craigie's method to founding a PR agency

In his PR Moment, we find Craigie in a very different position to where he is now. Still a CEO but miles away, literally and personally, from where he would end up.
An A3 pad and a little bit of fear: Tyto CEO Brendon Craigie's method…
Being the CEO of a remote-first, tech PR agency, Brendon Craigie has demonstrated that he is forward-thinking and not afraid to embrace technology. But,…
www.prmoment.com
February 18, 2025 at 10:46 AM
Webinar: The World’s Greatest PR Research

PRmoment presents the best PR research of the past year—handpicked for its exceptional insight and relevance.

📅 19th Mar 2025
🕞 3:30PM
💰 Early bird discount £40 + VAT
The World’s Greatest PR Research
In this exclusive webinar, PRmoment presents the best PR research of the past year—handpicked for its exceptional insight and relevance.The field of…
www.prmoment.com
February 17, 2025 at 4:18 PM
What Zuckerberg’s ‘masculine’ bow hunting Joe Rogan podcast means for business messaging

What will Trump do next, and what does that mean for us?

Fraser Raleigh, director of public affairs at SEC Newgate, and a former political adviser shares his thoughts...
What Zuckerberg’s ‘masculine’ bow hunting Joe Rogan podcast means for…
Meta’s CEO Mark Zuckerberg took to Instagram in the weeks before the inauguration to announce he was reversing his previous approach to fact-checking, and…
www.prmoment.com
February 7, 2025 at 4:18 PM
Crisis PR should prioritise relationships with lawyers, not editors

The starting point for any form of effective pre-publication or broadcast crisis PR is an understanding how editorial decisions are made, and who makes them.

Jonathan Coad shares his tips...
Crisis PR should prioritise relationships with lawyers, not editors
It follows then that the individual you need to exert influence when it comes to editorial decisions is actually the in-house lawyer. They are in constant…
www.prmoment.com
February 7, 2025 at 10:46 AM
PR and LGBT+ History Month – should your client get involved?

A matter of weeks before LGBT+ History Month, crisis comms group Borkowski announced a cancel culture insurance policy, aimed at business execs and celebrities who may fall foul of social media backlash.
PR and LGBT+ History Month – should your client get involved?
A matter of weeks before LGBT+ History Month, crisis comms group Borkowski PR announced a cancel culture insurance policy, aimed at business executives…
www.prmoment.com
February 6, 2025 at 4:18 PM
Reposted by PRmoment
It's Friday.
It's just after 5.
So if you're in #PR it's time to read Andy Barr's take on this week's Good & Bad PR www.prmoment.com/good-bad-pr/...
Anyone saying Crackerjack! is VERY old 😉
@prandybarr.bsky.social
Good and Bad PR: Cancel culture insurance, Guiness in the black and…
Everyone’s favourite celebrity media guru, Sir Borkowski of PR had a massive PR hit this week. Guinness waits for right price (tick follow, tock follow)…
www.prmoment.com
January 31, 2025 at 5:12 PM
Just saying...
Just 30% of voters, a record low, and 10% of 18-24-year-olds, now think the UK was right to leave the EU. The current position of the two main parties on this is completely unsustainable.
January 29, 2025 at 7:40 PM
Reposted by PRmoment
Another great short to the point post from Seth Godin today - Analysis = Facts + Interpretation. Let's make sure we measure the right things to source the facts, and then use our skill, intuition and critical thinking to add informed interpretation. seths.blog/2025/01/anal...
Analysis = Facts + Interpretation
If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are…
seths.blog
January 28, 2025 at 10:59 AM
The Intersection of Data, Planning and Measurement is near.

The event is starting some interesting conversation and debate online, which we're sure to get more answers to on the day.

We'll be joined by some of the best brains in PR.

Join us in person or online
https://www.prmasterclasses.com/m…
The Intersection of Data, Planning and Measurement Agenda | PR Masterclasses
Your ideas. Your awards. Your style. Recognising excellence across industry campaigns & rewarding exceptional talent in the creative & digital sector.
www.prmasterclasses.com
January 28, 2025 at 4:18 PM
Purpose isn’t just ‘goody-goody’: Why Kindred’s co-MDs are balking against profit-driven PR

Kindred’s joint-MDs have tried to embed this into the agency's ethos...
Purpose isn’t just ‘goody-goody’: Why Kindred’s co-MDs are balking…
In November 2024, Kindred released the Building a Better World: How can businesses take more action on the issues that really matter to consumers report,…
www.prmoment.com
January 24, 2025 at 10:46 AM
Reposted by PRmoment
An interesting article in @prmoment.bsky.social
For as long as I’ve worked in PR there has been a debate about data, measurement and evaluation. I have always favoured measuring outcomes, not outputs, but all insight has its place.
www.prmoment.com/pr-insight/i...
Is PR data deficient?
But the question remains: does the industry have the skills and infrastructure to harness data effectively, or is there still a long way to go? Taking…
www.prmoment.com
January 19, 2025 at 9:29 AM
Good and Bad PR: BT charges ahead, men standing to attention for grapes and Ikea unpacks North Korean rumours

Read Andy Barr's latest column:
Good and Bad PR: BT charges ahead, men standing to attention for…
Aldi got the headlines, Tan Hill Inn residents got the goodies and everyone was happy. View this post on Instagram A post shared by PINPEP (@pinpepmedia)…
www.prmoment.com
January 23, 2025 at 4:18 PM
Is PR data deficient?

It’s a criticism that’s been levelled at the industry for years: the industry is not as data-savvy as it should be. But is this claim grounded in reality, or is PR unfairly judged?

See what PR professionals had to say:
Is PR data deficient?
But the question remains: does the industry have the skills and infrastructure to harness data effectively, or is there still a long way to go? Taking…
www.prmoment.com
January 23, 2025 at 10:46 AM
The Intersection of Data, Planning and Measurement

📅 Thursday 6th February 2025
⏰ 8.30pm

Attend this PR Masterclass to learn how to use your data to plan and measure your earned media campaigns.
The Intersection of Data, Planning and Measurement | PR Masterclasses
Your ideas. Your awards. Your style. Recognising excellence across industry campaigns & rewarding exceptional talent in the creative & digital sector.
www.prmasterclasses.com
January 22, 2025 at 4:18 PM